As Amazon fuels the fire, where are the networks to deliver our content?

Last week saw Amazon’s announcement of the Kindle Fire – a new tablet computer which marks the bookstore-turned-online-warehouse-turned-cloud-infrastructure-provider‘s latest skirmish into the world of content provision and consumption. It’s not going to be available in the UK and Ireland for a while (some of the supporting services don’t yet exist here) but many technology commentators have drawn comparisons with the Apple iPad – the current tablet market leader (by a country mile). And, whilst there are comparisons (both are tablets, both rely on content) – they really do compete in different sectors.

Even as an iPad user, I can see the attractiveness of the Kindle Fire: If Amazon is able to execute its strategy (and all signs suggest they are), then they can segment the tablet market leaving Apple at the premium end and shifting huge volumes of low price devices to non-geeks. Note how Amazon has maintained a range of lower-price eInk devices too? That’s all about preserving and growing the existing user base – people who like reading, like the convenience of eBooks but who are not driven by technology.

At this point you’re probably starting to wonder why I’m writing this on a blog from a provider of enterprise IT systems and services. How is this really relevant to the enterprise? Actually, I think it is really relevant. I’ve written about the consumerisation of enterprise IT over and over (on this blog and elsewhere) but, all of a sudden, we’re not talking about a £650 iPad purchase (a major commitment for most people) but a sub-£200 tablet (assuming the Fire makes it to the UK). And that could well mark a tipping point where Android, previously largely confined to smartphones, is used to access other enterprise services.

I can think of at least one former CIO for whom that is a concern: the variety of Android platforms and the potential for malware is a significant security risk. But we can’t stick our heads in the sand, or ban Android devices – we need to find a way forward that is truly device and operating system agnostic (and I think that’s best saved as a topic for another blog post).

What the Apple iPad, Amazon Kindle Fire, and plethora of Google Android-powered devices have in common is their reliance on content. Apple and Amazon both have a content-driven strategy (Google is working on one) but how does that content reach us? Over the Internet.

And there stands a problem… outside major cities, broadband provision is still best described as patchy. There are efforts to improve this (including, but not exclusively, those which Fujitsu is taking part in) but 3G and  4G mobile networks are a part of the picture.

UK businesses and consumers won’t be able to fully benefit from new cloud-based tools until the UK has a nationwide reliable high speed mobile data network and a new paper, published today by the Open Digital Policy Organisation suggests that the UK is at least 2 years behind major countries in its 4G rollout plans. Aside from the potential cost to businesses of £732m a year,  we’re all consumers, downloading content to our Kindles, iPads, watching TV catch-up services like BBC iPlayer and 4oD, as well as video content from YouTube, Vimeo, etc. Add to that the networks of sensors that will drive the future Internet – and then consider that many businesses are starting to question the need for expensive wide area network connections when inexpensive public options are available… I think you get my point…

We live in a content-driven society – more and more so by the day… sadly it seems that the “information superhighway” is suffering from congestion and that may well stifle our progress.

[This post originally appeared on the Fujitsu UK and Ireland CTO Blog.]

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