Our living rooms have become a battlefield: Microsoft, Apple and Google each want to control our entertainment experiences, integrating TV, PC, smartphone (and games consoles); then consider Samsung, Sony and the other consumer electronics giants – all of whom want a slice of the digital media consumption cake – there’s certainly a lot at stake as existing media consumption models start to crumble and new business models are established.
Until fairly recently, I was resisting any temptation to bring more technology into the living room, especially as my “black loud crap” (19″ hi-fi separates to you and I) was banished when Mrs W and I became an item all those years ago. I’m not much of a gamer but I do have an Xbox 360, which also doubles as quite a decent DVD player/media hub (especially since the BBC released iPlayer on Xbox). We don’t have a BlueRay player, I think 3D TV is a gimmick and music is on an old iPod, hooked up to some speakers in our garden room, served up from Spotify on my phone/PC/iPad, or streamed from a iTunes/Spotify on a Mac using an Apple Airport Express. All very 2005.
Much to my surprise, the SmartTV capabilities on the new telly impressed my wife (who saw the potential for the kids accessing the CBeebies website, etc. from the TV, still under our control) as the Samsung rep took us through the motions in a local Currys/PC World store (by co-incidence, the same rep was working in John Lewis, where we actually bought the TV, a week or so later). I wasn’t sure how much we’d use other apps, but having BBC iPlayer, and to a lesser extent ITV Player (hopefully to soon be joined by 4oD and Demand5), running directly from the TV has real benefit.
Since finding that the Wi-Fi connection in my living room wasn’t up to the task, and putting in a HomePlug Ethernet solution from PowerEthernet, I’ve become more and more convinced that IP TV is the way forward. Catching up with the latest BBC natural history series, Africa, with my kids a couple of evenings ago I was streaming BBC iPlayer content in high definition without a hiccup. When the PVR failed to record a critical episode from Masterchef: The Professionals, our TV’s YouTube app came to the rescue. And, over the weekend, I decided that watching Vimeo on my computer screen was too restrictive, so I connected the Vimeo app on the TV to my account and started to surf through my “Watch Later” list. That’s more like it! New apps seem to be coming all the time – Spotify was a recent addition, as was TED (only a few days ago).
Of course, I can access the same content on a tablet, or a smartphone, or a PC – but the television is still the focal point of our living room and, by integrating my online video consumption into the broadcast mix, it’s suddenly a lot more convenient. I haven’t even started to consider the possibilities of streaming music, photos and video from the computers in the house although a neighbour did drop by to test his XBMC configuration on my TV before he commits to purchasing, and plugging a USB flash drive into the TV to look at some photos/home videos is certainly very convenient.
In less than two months I’ve gone from “there’s nothing wrong with my old Sony Trinitron” to “what, no high definition?” and “I’m sure we can stream from the Internet”. Something else has changed too: whilst the majority of our TV content still comes from the BBC, or Channel 4, I’m watching more stuff from the ‘net – whether it’s Vimeo, YouTube, TED, the Red Bull Channel, or the BBC Sport app (which, incidentally, showed a great video of [Sir] Bradley Wiggins performing The Jam’s That’s Entertainment at the BBC Sports Personality of the Year after-show party).
For a long time I’ve heard talk of IP (Internet Protocol) taking over from broadcast TV. Now, it seems, this may actually have become a reality…