A month without social media. Well, sort of…

Ben Seymour (@bseymour) made a very pertinent point in a recent Milton Keynes Geek Night talk when he said:

“At no point did I find myself wishing I’d spent more time on Twitter”

So, when one of my friends said he would give up social media for January, I thought it would be worth a try too. After all, if a brand and marketing communications Consultant can do without #socmed, then so can I!

Actually, I made some exceptions:

  • Twitter is work. It’s how I keep up to date – and how I build my personal brand (if that doesn’t sound too pretentious). Having said that I’ve been too busy for most of January to tweet much.
  • Ditto for my blog.

I turned off notifications for LinkedIn, Facebook, Facebook Messenger and some more. And then I realised how many channels I have – for example WhatsApp is one of the methods my son uses to contact me. That’ll be another exception then. Then there’s Strava. Hmm… well, I guess it’s not so much social media as where I track my activity…

The main one to drop was Facebook. So, how did that go? Really, I haven’t missed it at all. Sure, I was probably the last person in our town to know that a McDonalds is being proposed for the BP garage 2 miles up the road (which apparently has divided opinion…) but is that really so important in the great scheme of things? I did miss some contact on Messenger – but anyone who knows me well also has my mobile number…

And the biggest observation from my month of social media abstinence? Well, I watched a few series on Amazon Video (two seasons of The Man in the High Castle and Mr Robot). As my wife noted, it seems my digital addiction just switched channels…

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