Poorly-targeted InMail on LinkedIn…

A good chunk of the email I receive is either:

  1. Spam from SEO specialists who can’t even present a well-written email (so why would I let them loose on my website?).
  2. Spam from people who want to advertise on my website or write content to link to their client’s dubious sites (no thanks).
  3. LinkedIn requests from recruiters I’ve never even spoken to (read on).

Now, let me be clear, there are some good recruiters out there: people who build rapport and work on relationships with people. Maybe one day we’ll work together, maybe we won’t but when I hear my peers talking about recruiters that I know, then I know they are well-connected within our industry and they will be my first port of call if I find myself looking for work (or to recruit).

Then there’s stuff like this, a real email, received tonight via LinkedIn’s InMail feature. I’ve changed the names to protect the guilty but apart from that, it’s a facsimile:

“Hi Mark,

[Do I know you?]

A leading global provider of retail software solutions is seeking an experienced EPOS Architect to join the European Portfolio team in a key leadership role at the heart of a massive digital transformation programme.

[Doesn’t appear to be very well researched: I’m an Enterprise Architect, not an EPOS Architect… I know very little about EPOS systems. Sure, maybe EPOS might be part of something I do put together but I’m no EPOS specialist. Well, it starts with E and ends with Architect – so it must be related! Does this recruiter even know what they are recruiting for?]

You’ll be working closely with the technical leadership of tier 1 global retailers such as huge retailer name removed, and leading national retailers across Europe to shape and deliver next generation cloud and on premise point of sale systems.

[Minor point but it’s “on-premises”, FFS. It’s a place, not an idea.]

An excellent package of £75,000 – £100,000 + car + bonus is on offer, plus extensive European travel to the headquarters of the continent’s leading businesses.

[Since when was “extensive European travel to the headquarters of the continent’s leading businesses” a perk? This is the sort of benefit dreamed up by people who never leave their office. What it generally means is “spend lots of time away from home travelling economy class to a business park but never really see the city you’re going to…”]

Further details: website/Job/Detail/epos-solution-architect-leeds-en-GB

[So it’s in Leeds. Leeds is 3 hours from where I live]

For a fully confidential discussion, contact someone.i.dont-know@recruiter.co.uk

 

Someone Else
Senior Recruitment Consultant @ leading global specialist recruitment group | Specialising in Testing across Yorkshire | someone.else@recruiter.com

[Why am I getting email on a Friday evening from one person I don’t know to ask me to contact someone else I don’t know? Mind you, if their specialism is “Testing across Yorkshire”, maybe that explains the poor targetting of this role to a guy 150 miles away in Milton Keynes…]”

Luckily, I’m not looking for work (or to hire anyone) at the moment but, when I am, this agency will not be on my list… sadly, this is not an isolated incident.

Some observations on modern recruiting practices

The weekend before I start a new job seems like an ideal time to comment on my experience of searching for the right role over the last several months.  It’s been a long time since I had to seriously look for work – all of my interviews since late-2003 have been internal, or with organisations where I already had a working relationship – and boy has the world changed!

In many cases, writing a covering letter and attaching your CV seems to have gone out in favour of automated recruitment systems. Recruitment consultants can help get you in the door (the good ones can, anyway) but many organisations only work with certain agencies – so you need to build the right contacts. And LinkedIn is all over the place…

But it’s not all bad – the interview experience should be two way – for the candidate to gauge the potential employer as well as the other way around. That’s why I’m going to write here about two roles I applied for. In both cases I was unsuccessful – for different reasons – and both left me with negative feelings (about the organisation, or about the process). Written at another time it might have sounded like sour grapes; today I hope it won’t!

Organisation A

A friend who works for a large financial services company commented that he’d seen some Solution Architect roles advertised on their job site. Sure enough, there was one which looked a good fit on paper – and it sounded extremely interesting. He referred me internally and I navigated the company’s Oracle Taleo-based job site to apply for the post.

A few weeks later, I was invited to a telephone interview to “describe the role in some more detail and get a better understanding of my experience”. With just a 30 minute telephone interview (and having done my homework on the company’s interview process), I was expecting a fairly high-level discussion with subsequent interviews going into more detail.

What I got was a technical grilling, without any context about what the role entailed, and when I tried to ask questions at the end of the interview (to understand more about the role), it was clear that the interviewer was out of time and overdue for their next appointment.

It was probably the worst interview of my career – I hadn’t performed well, partly because the questioning was not what I expected in a first-stage telephone interview; but also bad because the interviewer was pretty poor at managing the time, representing the company in a good light and allowing the candidate to discover more about the role.

My last contact with the resourcing team was over seven months ago, when they promised that they “would let me know as soon as they have feedback”. That feedback has never come, despite internal chasing and we’re now way past the time when it would have any value (the interviewer won’t remember anything useful at this late stage).  What it has done though is set me a poor impression of this particular financial services company – and that impression is one I’m likely to share with others in my professional network. No-one wins in this scenario.

I’ve logged in to the recruitment website this evening and my application is still there… showing as “Submission Status: Interview Process” with the last update dated the day before my interview. Meanwhile the position remains open for applications.

Organisation B

The second job application was with a major national infrastructure organisation. I do admit I allowed myself to get very excited (and then very disappointed) about this one but imagine my joy when I found out that the only person I know in that particular company worked in the department that was hiring. We met up and they told me more about the role, I made sure that my application was the strongest it could be – and then it failed at the first stage.

Even though I’d made sure that the team recruiting for the role knew my application was on its way, analysis of the communication I received from the HR department leads me to believe it failed a keyword search from the automated screening systems. That might sound like a candidate who thinks they are perfect and I’ve seen enough CVs pass over my desk to know that first-round screening can be hit and miss; however, using your network to make sure that the application is expected ought to help a little. Unfortunately it wasn’t to be the case for me. I’ve since learned that one commonly-used trick is to paste the entire job spec into the end of your application, in white text, and a tiny font.

A piece of LinkedIn advice

One piece of advice I received from a recruiter, which seems to have been very worthwhile, is to turn on InMail in LinkedIn (it’s under Privacy and Settings, Manage, Communications, Member Communications, Select the types of messages you’re willing to receive.

Since I enabled InMail, the volume of contact I’ve received has hugely increased. There’s a lot of noise but some of it is worthwhile (especially now recruiters are having to target more carefully) and it may just bring you a contact that leads to a great new opportunity.

And finally

The good news for me is that I have a new role – one I’m really looking forward to starting on Monday. I applied directly via the company website and the interview process has been enjoyable, just as when I was growing my team at Fujitsu and I recruited people who I genuinely enjoyed meeting and talking with about how they would fit in and what we could do to help them achieve their goals.

Now I have a six-month probationary period to navigate but logic tells me all should be well.  The difference with the company I’m joining on Monday is that they were as keen to make sure they would fit me as that I would them. Good recruitment works for all parties – it’s the human part of “human resources” that needs the emphasis!