Almost a year ago, I wrote a great blog post about the rise of wearable technology. I know it was great, possibly my best ever, and it was inspired by some thoughts on the journey to work, hurriedly scribbled on a piece of paper when I got to the office, waiting to be fleshed out with research and published. Except you won’t find it anywhere, because I accidentally put the scrap of paper into the confidential waste bin…
Fast forward to January 2014 and it seems that wearable tech is at the peak of the hype curve. I haven’t actually checked the analyst reports – it’s just an observation based on the tech news that’s reached me of late, particularly since CES.
So, whether it’s personal health and fitness, location tracking, lifeblogging, information on the move – or something else we haven’t thought of yet – wearable seems to be the first buzzword of 2014. But the key to making it successful is an ecosystem for devices to work together. My data is only useful when combined with other data – islands of Fitbit, Nike fuel band, Google Glass (bad example – we’ll come back to that in a moment) and other data sources are really just of personal interest/vanity (a bit like me publishing my exercise activities Facebook) until they are combined to actually mean something. Whilst Cisco’s vision of a connected world sounds a little too Orwellian for me, there is definitely something there – could wearable tech, combined other machine to machine (M2M) communications (e.g. home automation) provide enough benefits to make us all sign up?
That’s where we come to Google. The current incarnation of Google Glass may be a bit clunky, but it will improve. Google’s acquisition of Nest is surely intended to provide a foothold in home M2M communications. Most people seem increasingly accepting of the ad agency’s services*, being prepared to exchange our personal data for “free” services that are of value. Google is about data. Vast amounts of it – and we’re generating more and more!
The personal communications hub
So what’s at the centre of all of this tech – surely something is needed to act as a broker, to combine data feeds and act as a personal communications hub in an ever-connected world? Ah yes, communications hub – that will be our smartphones then. Forget about where we will put the wearable clothing. As the technology develops the sensors become less obtrusive and less noticable.
Where would you put that wearable technology? pic.twitter.com/K6bOcF51Lh
— Vala Afshar (@ValaAfshar) January 26, 2014
The smartphone, meanwhile, remains as the voice, video, and data device that we carry about our person at all times. Increasingly powerful, with better battery life and containing a plethora of sensors, it can interact with others about our person and provide the conduit for our personal data streams – to and from the ‘net. Google is well placed with its online services, Android operating system, and recent steps into the wearable tech and M2M marketplaces (indeed, I’d argue that wearables are just one part of a much wider M2M market but it will be difficult to separate them soon). The question is, in this “post-PC” world, what are Apple and Microsoft doing to follow? An Apple iWatch has been rumoured for years – and I’m sure it will offer a vastly improved experience compared with Samsung’s Galaxy Gear but for now it’s just vapourware (or is that vapourwear?). Microsoft had the idea of building connected screens for its devices a few years ago but they just didn’t take off. Google’s Glass is the closest anyone has come to something that might just be acceptable in the marketplace but I firmly beleive that the watch/glasses/whatever-the-wearable-interface-is is simply that – an interface – something to use instead of pulling our smartphones out of our pocket.
One thing’s for sure, as wearables and M2M comms become more and more established, we’ll start to see some amazing uses for technology – as long as the privacy concerns can be overcome. It’s a bit too soon to say who will dominate, but short of a new entrant taking the market by storm, or an industry-wide federation of companies creating an ecosystem for smart devices, my money is on Google.
This is certainly not my best ever blog post – perhaps it’s little more than a jumbled collection of thoughts – but at least I got something on the web this time (unlike the thoughts I had on virtual currencies in 2011, that never got further than an item on the “to do” list). Talking of random thoughts, that reminds me… somewhere I have a t-shirt with built in light-up graphic equaliser – is that an example of mid-2000s wearable tech?
* I believe that most of the Google’s revenues still come from search, but clearly not in the UK or else there would be corporation taxes to pay.