Unfortunately, some half-baked EU directive about privacy and cookies (half-baked – get it…) takes effect this month after even the UK government needed a year to get its act together (the Information Comissionners Office, which is responsible for enforcing the associated UK legislation, only removed its last cookie in March).
What’s worse is that the ICO’s guidance for website owners is really difficult to follow. Peter Bryant (@PJBryant) pointed me at an article in PC Pro magazine that suggests I should be OK without doing anything, meanwhile Kuan Hon (@Kuan0) from the Cloud Legal Project at Queen Mary University suggested a few weeks ago that we all need to be looking carefully at our sites if we want to avoid a fine…
I’m no lawyer and I can’t afford to be paying fines so I checked out some WordPress plugins that might help me. Some were linked to websites that should check my site for cookies… except they didn’t seem to work – and, anyway, I don’t really want to be making a big deal about cookies (they are, mostly, harmless).
I selected a very simple plug-in called Cookie Warning that presents a message (importantly, not a pop-up) to first time site visitors. The message is customisable (although changing the size of the text on the buttons will involve me editing the plugin) and it seems to be enough for me to gain consent from users. Importantly, it doesn’t seem to impact the way in which search engines see the site.
Only time will tell if this change negatively impacts my traffic – I’d like to think that most of my visitors understand enough about cookies to realise that this is not really such a big deal – but it will be interesting to see how this pans out over the next few months as companies big and small update their sites to comply with the legislation.