{"id":1061,"date":"2008-05-06T19:30:24","date_gmt":"2008-05-06T19:30:24","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/2008\/05\/microsoft-20.htm"},"modified":"2008-05-06T19:30:24","modified_gmt":"2008-05-06T19:30:24","slug":"microsoft-20","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2008\/05\/microsoft-20.htm","title":{"rendered":"Microsoft 2.0"},"content":{"rendered":"

As someone who works closely with Microsoft, I’m very interested to see what happens to the company as Bill Gates steps aside<\/a>. Changes are already afoot – anyone who has attended a recent marketing event (like the 2008 launch wave<\/a>) will have heard about the idea of software plus services – and some of Microsoft’s partners need to start thinking about their own business models as hosted services become more and more attractive to corporates.<\/p>\n

Two years ago, I wrote that I didn’t think the “webtop” would replace the desktop<\/a>. I still think that is true – enterprises are not yet ready to store their data in “the cloud” – but things are starting to change and there seems little doubt that web services are the direction that were all heading in. Windows and Office will be here for a while yet but Microsoft desparately needs to get a piece of the action if it is to stay relevant – hence their failed attempt to buy Yahoo!<\/a>. Meanwhile, rather than follow the Google model of storing everything in cyberspace, Microsoft Live Mesh<\/a> looks at how to make data accessible by connecting people, processes and technology – wherever they are.<\/p>\n

Last week’s Windows Weekly podcast (episode 57)<\/a> featured an interview with Mary Jo Foley<\/a>, author of Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-gates Era<\/a>. I’ve not read the book yet (it’s on my Amazon wishlist<\/a>) but it may be interesting to track the accompanying blog – Microsoft 2.0<\/a>.<\/p>\n

Personally, I’m glad that Microsoft didn’t launch a hostile bid for Yahoo! and instead withdrew their offer. It seems pretty clear that the Yahoo! Inc. management team would rather have hit the self-destruct button than become part of Microsoft Corporation and, to me, that implies a degree of immaturity. Meanwhile, Microsoft can keep their cash and move forward with their software plus services model. When one of the world’s largest companies has to borrow money for a takeover, that’s not a good sign – and that’s an awful lot of money that they could do something useful with.<\/p>\n","protected":false},"excerpt":{"rendered":"

As someone who works closely with Microsoft, I’m very interested to see what happens to the company as Bill Gates steps aside. Changes are already afoot – anyone who has attended a recent marketing event (like the 2008 launch wave) will have heard about the idea of software plus services – and some of Microsoft’s … Continue reading Microsoft 2.0<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[1],"class_list":["post-1061","post","type-post","status-publish","format-standard","hentry","tag-microsoft"],"yoast_head":"\nMicrosoft 2.0 - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2008\/05\/microsoft-20.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft 2.0 - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"As someone who works closely with Microsoft, I’m very interested to see what happens to the company as Bill Gates steps aside. 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