{"id":1191,"date":"2008-09-05T14:25:06","date_gmt":"2008-09-05T14:25:06","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm"},"modified":"2008-09-05T17:10:43","modified_gmt":"2008-09-05T17:10:43","slug":"i-hope-it-gets-better-than-this","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm","title":{"rendered":"I hope it gets better than this&#8230;"},"content":{"rendered":"<p>A few weeks back, I wrote about <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2008\/07\/windows-mojave-the-great-new-version-of-windows-vista.htm\">Microsoft&#8217;s Mojave Experiment<\/a> and got slammed for being too pro-Microsoft.  Well, <a href=\"http:\/\/windowsvistablog.com\/blogs\/windowsvista\/archive\/2008\/09\/04\/the-new-windows-consumer-campaign.aspx\">last night Microsoft ran the first ads in its new Windows consumer campaign<\/a> and I&#8217;m not going to win any friends at Microsoft for saying this &#8211; this new campaign sucks.  Maybe it&#8217;s because I&#8217;m not American.  Maybe its because I don&#8217;t watch Seinfeld but it&#8217;s a minute and a half of&#8230; I don&#8217;t know what.  It just leaves me empty.  Windows, The Future, Delicious&#8230; WTF?<\/p>\n<p><a href=\"http:\/\/msstudios.vo.llnwd.net\/o21\/presspass\/zune\/Shoe_Circus_90_HD_24_MP4_Zune.wmv\">Watch it and see for yourself<\/a>:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.microsoft.com\/PressPass\/SilverlightApps\/videoplayer_3\/standalone.aspx?xml=mms:\/\/msstudios.wmod.llnwd.net\/a2294\/o21\/presspass\/Shoe_Circus_90_HD_24_MP4_MBR.wmv&#038;r=embed&#038;id=1&#038;layout=top\" width=\"350px\" height=\"360px\" frameborder=\"0\" scrolling=\"no\" ><\/iframe><\/p>\n<p>Microsoft says that the ad is:<\/p>\n<blockquote cite=\"http:\/\/www.microsoft.com\/presspass\/windows\/\"><p>&#8220;More than just a quirky ad about nothing, the newest Microsoft ad for Windows signals the beginning of a series of initiatives to improve consumers&#8217; experience with Windows products &#8211; in retail, on the Web and working with manufacturers to make PCs faster and easier to use.&#8221;<\/p><\/blockquote>\n<p>OK, so maybe this is a teaser.  Maybe it will get better &#8211; after all, Brad Brooks, Corporate Vice President for Windows Consumer Product Marketing, says that this is just to engage conversation, and that future ads will tell a story through Microsoft&#8217;s employees, through the products that Microsoft is building around Windows and how they connect the software, online services and PC experience in a way that&#8217;s new for consumers.  Brooks continues to say that the campaign has two end goals:<\/p>\n<ol>\n<li>Re-engage consumers emotionally around the Windows brand.<\/li>\n<li>Drive a great customer experience at all touchpoints and all levels.<\/li>\n<\/ol>\n<p>Sounds good&#8230; now, let me think of a competitor that enjoys tremendous brand loyalty (for all its faults) and is strong on customer experience&#8230; umm&#8230; that&#8217;s a tough one&#8230; oh yes, Apple!<\/p>\n<p>For all their untruths, <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2007\/05\/mac-vs-pc-vs-linux.htm\">the Mac vs. PC ads<\/a> are funny and that&#8217;s how they engage people.  <\/p>\n<p>I&#8217;m not saying that Microsoft should copy Apple&#8217;s ads, or counter them in some way &#8211; too much water has passed under the bridge now and anyway, they will get slated for being defensive.  A big campaign highlighting the benefits of Windows is a great idea but this is too conservative, too slow.  Microsoft uses some great videos at its launch events and conferences.  Videos with drama, excitement and humour.  They have used some good public ads in the past too &#8211; like <a href=\"http:\/\/www.youtube.com\/watch?v=uu8456pVSLI\">the Xbox ad that got banned (Life is short, play more<\/a>) &#8211; sure, it may have been distasteful, but it was humourous and it got people talking, so <a href=\"http:\/\/www.youtube.com\/watch?v=BxLrkj3l_N4\">the Xbox marketing team got their next ad banned too<\/a> (getting something banned is not always bad &#8211; it worked for <a href=\"http:\/\/en.wikipedia.org\/wiki\/Frankie_Goes_to_Hollywood\">Frankie Goes To Hollywood<\/a> in the 1980s).  I&#8217;m not suggesting that an ad has to be controversial to be effective (<a href=\"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/microsoft-unified-communications-part-1-introduction.htm\">the Microsoft Unified Communications video that I featured in yesterday&#8217;s post<\/a> is a good example), but it does need to grab hold of people and make them want to watch it!<\/p>\n<p>Like I said, maybe it&#8217;s because I&#8217;m British and, just as our sense of humour is not appreciated globally, maybe I don&#8217;t &#8220;get&#8221; the Seinfeld ad &#8211; after all, this is a national campaign for the USA, not Europe.  Maybe that&#8217;s why I&#8217;m an IT architect and not a marketing professional.  I just hope it gets better than this&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks back, I wrote about Microsoft&#8217;s Mojave Experiment and got slammed for being too pro-Microsoft. Well, last night Microsoft ran the first ads in its new Windows consumer campaign and I&#8217;m not going to win any friends at Microsoft for saying this &#8211; this new campaign sucks. Maybe it&#8217;s because I&#8217;m not American. &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">I hope it gets better than this&#8230;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[33],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","tag-windows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I hope it gets better than this... - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I hope it gets better than this... - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"A few weeks back, I wrote about Microsoft&#8217;s Mojave Experiment and got slammed for being too pro-Microsoft. Well, last night Microsoft ran the first ads in its new Windows consumer campaign and I&#8217;m not going to win any friends at Microsoft for saying this &#8211; this new campaign sucks. Maybe it&#8217;s because I&#8217;m not American. &hellip; Continue reading I hope it gets better than this&#8230;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2008-09-05T14:25:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-09-05T17:10:43+00:00\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"I hope it gets better than this&#8230;\",\"datePublished\":\"2008-09-05T14:25:06+00:00\",\"dateModified\":\"2008-09-05T17:10:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm\"},\"wordCount\":561,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"keywords\":[\"Microsoft Windows\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm\",\"name\":\"I hope it gets better than this... - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"datePublished\":\"2008-09-05T14:25:06+00:00\",\"dateModified\":\"2008-09-05T17:10:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2008\\\/09\\\/i-hope-it-gets-better-than-this.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"I hope it gets better than this&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output &gt; \\\/dev\\\/web\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\",\"name\":\"Mark Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Mark Wilson\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\"},\"description\":\"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.\",\"sameAs\":[\"http:\\\/\\\/www.markwilson.co.uk\\\/\",\"https:\\\/\\\/www.instagram.com\\\/markwilsonuk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/markawilson\\\/\",\"https:\\\/\\\/x.com\\\/markwilsonit\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWHlZCoHRTocdvtrOJ2IL4A\"],\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/author\\\/mark-wilson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"I hope it gets better than this... - markwilson.it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm","og_locale":"en_GB","og_type":"article","og_title":"I hope it gets better than this... - markwilson.it","og_description":"A few weeks back, I wrote about Microsoft&#8217;s Mojave Experiment and got slammed for being too pro-Microsoft. Well, last night Microsoft ran the first ads in its new Windows consumer campaign and I&#8217;m not going to win any friends at Microsoft for saying this &#8211; this new campaign sucks. Maybe it&#8217;s because I&#8217;m not American. &hellip; Continue reading I hope it gets better than this&#8230;","og_url":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm","og_site_name":"markwilson.it","article_published_time":"2008-09-05T14:25:06+00:00","article_modified_time":"2008-09-05T17:10:43+00:00","author":"Mark Wilson","twitter_card":"summary_large_image","twitter_creator":"@markwilsonit","twitter_site":"@markwilsonit","twitter_misc":{"Written by":"Mark Wilson","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm#article","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm"},"author":{"name":"Mark Wilson","@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"headline":"I hope it gets better than this&#8230;","datePublished":"2008-09-05T14:25:06+00:00","dateModified":"2008-09-05T17:10:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm"},"wordCount":561,"commentCount":6,"publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"keywords":["Microsoft Windows"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm","url":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm","name":"I hope it gets better than this... - markwilson.it","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#website"},"datePublished":"2008-09-05T14:25:06+00:00","dateModified":"2008-09-05T17:10:43+00:00","breadcrumb":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/i-hope-it-gets-better-than-this.htm#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.markwilson.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"I hope it gets better than this&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/www.markwilson.co.uk\/blog\/#website","url":"https:\/\/www.markwilson.co.uk\/blog\/","name":"markwilson.it","description":"get-info -class technology | write-output &gt; \/dev\/web","publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.markwilson.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468","name":"Mark Wilson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","url":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Mark Wilson"},"logo":{"@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1"},"description":"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.","sameAs":["http:\/\/www.markwilson.co.uk\/","https:\/\/www.instagram.com\/markwilsonuk\/","https:\/\/www.linkedin.com\/in\/markawilson\/","https:\/\/x.com\/markwilsonit","https:\/\/www.youtube.com\/channel\/UCWHlZCoHRTocdvtrOJ2IL4A"],"url":"https:\/\/www.markwilson.co.uk\/blog\/author\/mark-wilson"}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":1219,"url":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/more-on-microsofts-ad-campaign-are-you-a-pc.htm","url_meta":{"origin":1191,"position":0},"title":"More on Microsoft&#8217;s ad campaign &#8211; are you a PC?","author":"Mark Wilson","date":"Monday 22 September 2008","format":false,"excerpt":"So, were the Gates\/Seinfeld ads canned? Who knows - right from the start they were supposed to be teasers, something to get a conversation started - and they sure did that - the 'net is awash with people (like me) saying how lame they are (although I've seen a few\u2026","rel":"","context":"In \"Microsoft Windows\"","block_context":{"text":"Microsoft Windows","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/windows"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4582,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/11\/microsofts-message-to-uk-partners-for-fy13-pbbbirm-mspartnersuk.htm","url_meta":{"origin":1191,"position":1},"title":"Microsoft&#8217;s message to UK partners for FY13 (#PBBBirm #MSPartnersUK)","author":"Mark Wilson","date":"Wednesday 7 November 2012","format":false,"excerpt":"I spent most of yesterday at Microsoft's Partner business briefing in Birmingham.\u00a0The afternoon workshops were especially good value (I was in the Public Cloud session, learning more about Office 365) but the morning keynote (delivered by Janet Gibbons, Microsoft's UK Director for Partner Strategy and Programmes)\u00a0had some interesting messages that\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":168,"url":"https:\/\/www.markwilson.co.uk\/blog\/2005\/09\/happy-birthday-microsoft.htm","url_meta":{"origin":1191,"position":2},"title":"Happy Birthday Microsoft","author":"Mark Wilson","date":"Friday 23 September 2005","format":false,"excerpt":"Microsoft turns 30 today. We tend to associate Information Technology (IT) with a rapidly expanding market of young start-up companies but whilst it is nothing compared to the global giants IBM, Hewlett-Packard (HP) and Fujitsu, 30 years is significant. Microsoft has become ubiquitous - largely through its Windows operating system\u2026","rel":"","context":"In \"History\"","block_context":{"text":"History","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/history"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3033,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/09\/has-microsoft-found-its-mojo.htm","url_meta":{"origin":1191,"position":3},"title":"Has Microsoft found its mojo?","author":"Mark Wilson","date":"Wednesday 14 September 2011","format":false,"excerpt":"I got home very late from work last night as I watched the keynote from Microsoft\u2019s Build conference before leaving the office. Tonight, I guess I\u2019ll be doing the same, for day 2. At the start, I was mildly interested, Microsoft has been uninspiring for a while now \u2013 failing\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1138,"url":"https:\/\/www.markwilson.co.uk\/blog\/2008\/07\/windows-mojave-the-great-new-version-of-windows-vista.htm","url_meta":{"origin":1191,"position":4},"title":"Windows Mojave&#8230; the great new version of Windows [Vista]","author":"Mark Wilson","date":"Wednesday 30 July 2008","format":false,"excerpt":"For a while now, Apple has been poking fun at [Windows] PCs in it's Mac vs. PC ads. The ads are usually funny - just not very accurate. I really wanted Microsoft to come back with something and they have. Not as humourous - frankly a bit \"corporate\" - but,\u2026","rel":"","context":"In \"Microsoft Windows Vista\"","block_context":{"text":"Microsoft Windows Vista","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/windows-vista"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1256,"url":"https:\/\/www.markwilson.co.uk\/blog\/2008\/10\/mary-jo-foley-talks-to-microsofties-about-their-companys-future.htm","url_meta":{"origin":1191,"position":5},"title":"Mary Jo Foley talks to Microsofties about their company&#8217;s future","author":"Mark Wilson","date":"Wednesday 22 October 2008","format":false,"excerpt":"A few months back, I wrote a post about post-Gates Microsoft - highlighting an interview that Mary Jo Foley had given on Paul Thurrott's Windows Weekly podcast. I've since bought a copy of Mary Jo's book (Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-gates Era) and was\u2026","rel":"","context":"In \"Microsoft\"","block_context":{"text":"Microsoft","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/microsoft"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1191"}],"version-history":[{"count":0,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}