{"id":1196,"date":"2008-09-12T08:00:22","date_gmt":"2008-09-12T08:00:22","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/2008\/09\/in-case-you-hadnt-already-seen-where-microsoft-is-heading.htm"},"modified":"2008-09-12T09:37:10","modified_gmt":"2008-09-12T09:37:10","slug":"in-case-you-hadnt-already-seen-where-microsoft-is-heading","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/in-case-you-hadnt-already-seen-where-microsoft-is-heading.htm","title":{"rendered":"In case you hadn’t already seen where Microsoft is heading…"},"content":{"rendered":"

For 33 years, Microsoft’s vision has been “A computer on every desk and in every home”<\/a> [“running Microsoft software”<\/a>]. But that was the vision with Bill Gates<\/a> in charge and he is now quoted as saying:<\/p>\n

“We’ve really achieved the ideal of what I wanted Microsoft to become”<\/p>\n

[Bill Gates, June 2008<\/a>]<\/p>\n<\/blockquote>\n

Now that Microsoft is under new management<\/a> the vision has changed. Microsoft’s Chief Operating Officer, Kevin Turner<\/a>, outlined the new vision in his speech at the recent virtualisation strategy day:<\/p>\n

“Create experiences that combine the magic of software<\/strong> with the power of Internet services<\/strong> across a world of devices<\/strong>.”<\/p>\n

[Kevin Turner, 8 September 2008]<\/p>\n<\/blockquote>\n

In the same presentation, Turner spoke of the $8bn that the company will invest in research and development this year, across “4 pillars of innovation breadth”:<\/p>\n