{"id":1420,"date":"2009-04-21T19:44:16","date_gmt":"2009-04-21T19:44:16","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/2009\/04\/vmware-launches-vsphere.htm"},"modified":"2009-04-22T08:50:07","modified_gmt":"2009-04-22T08:50:07","slug":"vmware-launches-vsphere","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2009\/04\/vmware-launches-vsphere.htm","title":{"rendered":"VMware launches vSphere"},"content":{"rendered":"

Earlier today, VMware launched their latest virtualisation platform<\/a> – vSphere<\/a>. vSphere is what was once known as Virtual Infrastructure (VI) 4 and, for those who are unfamiliar with the name, the idea is that virtual infrastructure is more of a description of what VMware’s products do than a product name and the company is trying to put forward the message that, after more than 10 years of virtualisation (originally just running multiple operating systems on a workstation, then on a hypervisor, then moving to a virtual infrastructure), this fourth generation of products will transform the datacentre into a private “cloud” in what they refer to as an evolutionary step but a revolutionary approach.
\n\"VMware<\/p>\n

Most of the launch was presented by VMware President and CEO, Paul Maritz, who welcomed a succession of leaders from Cisco, Intel, and HP to the stage in what sometimes felt like a bizarre “who’s who in The Valley” networking event, but had to be ousted from the stage by his own CTO, Stephen Herrod<\/a>, in order to keep the presentation on schedule! Later on, he was joined by Michael Dell before VMware Chairman, Joseph M. Tucci closed down the event.<\/p>\n

\"VMwareFor a man whose career included a 14-year spell at Microsoft, where he was regarded as the number 3 behind Bill Gates and Steve Ballmer<\/a>, it seemed odd to me how Maritz referred to the Redmond giant several times during his presentation but never by name – always as a remark about relative capabilities which seemed to indicate that, far from being a market leader that is comfortable with its portfolio, VMware is actually starting to regard Microsoft (and presumably Citrix too) as credible competition – not to be disregarded but certainly not to be named in the launch of a new version of their premier product!<\/p>\n

Maritz also seemed to take a dig at some other vendors, as he cited IBM as claiming to have invented the hypervisor [my colleagues from ICL may disagree] but not having realised the potential, and referring to some clouds as “the ultimate Californian hotels” where you can check in but not check out as they are highly proprietary computing systems. I can only imagine that he’s referring to offerings for Amazon and Google here, as Microsoft’s Windows Azure<\/a> is built on the same infrastructure that runs in on-premise datacentres – Windows Server and the .NET Framework, extended for the cloud – in just the same way that vSphere is VMware’s cloud operating system – be that internal, external or a hybrid and elastic cloud which spans on premise and service-based computing paradigms.<\/p>\n

It’s all about the cloud<\/h3>\n

So, ignoring the politics, what is vSphere about? VMware view vSphere as a better way to build computing platforms, from small and medium businesses (SMBs) to the cloud. Maritz explained that “the cloud” is a useful shorthand for the important attributes of this platform, built from industry standard components (referring to cloud offerings from Amazon, Google, and “other” vendors – Microsoft then!), offering scalable, on-demand, flexible, well-managed, lights-out configurations. Whilst today’s datacentres are seen by VMware as pillars of complexity (albeit secure and well-understood complexity), VMware see the need for something evolutionary, something that remains secure and open – and they want to provide the bridge between datacentre and cloud, severing complex links, jacking up the software to separate it from the hardware and slide in new level of software (vSphere), whereby the applications, middleware and operating system see an aggregated pool of hardware as a single giant computing resource. Not just single machines but an evolutionary roadmap from today’s datacentres. A platform. An ecosystem. One which offers: compute; storage; network, security, availability, and management capabilities, extendable by partners.<\/p>\n

If you take away the marketing rhetoric, VMware’s vision of the future is not dissimilar to Microsoft’s. Both see devices becoming less significant as the focus shifts towards the end user. Both have a vision for a cloud-centric services, backed up with on-premise computing where business requirements demand it. And both seem to believe the same analysts that say 70% of IT budgets today are spent on things that do not differentiate businesses from their competition.<\/p>\n

Of course, VMware claims to be further ahead than their competition. That’s no surprise – but both VMware and Microsoft plan to bring their cloud offerings to fruition within the next six months (whilst VMware have announced product availability for vSphere, they haven’t said when their vCloud service provider partners will be ready; although Windows Azure’s availability will be an iterative approach and the initial offering will not include all of the eventual capabilities). And, whilst vSphere has some cool new features that further differentiate it from the Microsoft and Citrix virtualisation offerings, that particular technology gap is closing too.<\/p>\n

Not just for the enterprise<\/h3>\n

Whilst VMware aim to revolutionalise the “plumbing”, they also claim that the advanced features make their solutions applicable to the low end of the market, announcing an Essentials product to provide “always on IT in a box”, using a small vSphere configuration with just a few servers, priced from $166 per CPU (or $995 for 3 servers)<\/p>\n

Clients – not desktops<\/h3>\n

For the last year or so, VMware have been pushing VDI as an approach and, in some environments, that seems to be making some traction. Moving away from desktops and focusing on people rather than devices, VDI has become VMware View, part of the vClient initiative which takes the “desktop” into the cloud.<\/p>\n

Some great new features<\/h3>\n

If Maritz’s clumsy Eagles references<\/a> weren’t bad enough, Stephen Herrod’s section included a truly awful video with a gold disc delivered in Olympic relay style and “additional security” for the demo that featured “the presidential Blackberry”. It was truly cringe-worthy but Herrod did at least show off some of the technology as he talked through the efficiency, control, and choice marketing message:<\/p>\n