{"id":1521,"date":"2009-09-03T12:08:33","date_gmt":"2009-09-03T12:08:33","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/2009\/09\/what-does-your-digital-tattoo-say-about-you.htm"},"modified":"2009-09-03T12:08:33","modified_gmt":"2009-09-03T12:08:33","slug":"what-does-your-digital-tattoo-say-about-you","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2009\/09\/what-does-your-digital-tattoo-say-about-you.htm","title":{"rendered":"What does your digital tattoo say about you?"},"content":{"rendered":"<p>We&#8217;ve all heard of employers Googling prospective (and current) employees to check out their history\/online status and there&#8217;s the recent story that went viral about <a href=\"http:\/\/twitter.com\/markwilsonit\/status\/3360370398\">someone who forgot she&#8217;d added her Manager on Facebook before bitching about her job<\/a> (<a href=\"http:\/\/www.telegraph.co.uk\/technology\/facebook\/6027302\/Woman-sacked-after-abusing-boss-on-Facebook.html\">needless to say she didn&#8217;t have a job when he read what she had to say<\/a>).  Then there&#8217;s the story of <a href=\"http:\/\/www.theregister.co.uk\/2008\/10\/23\/sickie_woo\/\">the Australian call centre worker who was too drunk to work and pulled a sickie&#8230; only to be busted on Facebook<\/a>.<\/p>\n<p>Maybe these things sound like something that happens to someone else &#8211; none of us would be that stupid, would we?<\/p>\n<p>Actually, it can happens to the best of us, although maybe not in quite an extreme manner. I&#8217;ve become a bit of a Twitter evangelist at work (<a href=\"http:\/\/www.guardian.co.uk\/politics\/blog\/2009\/jul\/29\/cameron-swearing-interview\">David Cameron might say that makes me something else&#8230;<\/a>) and, after one of my colleagues suggested that my new manager check out my feed as an example of effective technical knowledge sharing, I hastily checked for any potential lapses of judgment.  I did actually remove an update that was probably OK, but I didn&#8217;t want to chance it.<\/p>\n<p>Generally I&#8217;m pretty careful about what I say online.  I never name my family members or give out my address, family photos are only available to a select group of people, I don&#8217;t often mention the name of the town where I live (although <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2005\/11\/geotagging-websites.htm\">this blog is geotagged<\/a>) and I am very careful to avoid mixing the details of my day job too closely with this website (<a href=\"https:\/\/www.markwilson.co.uk\/blog\/2005\/09\/rules-for-blogging.htm\">technical knowledge sharing is fine&#8230; company, partner and customer details are not<\/a>).<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/digital-tattoo.jpg?w=700&#038;ssl=1\" alt=\"Digital tattoo\" \/>It seems that there is a generation of Internet users who are a little more blas\u00c3\u00a9 though and <a href=\"http:\/\/www.symantec.com\/\">Symantec<\/a> are advising consumers against the dangers of sharing their personal information on the &#8216;net, referring to a &#8220;digital tattoo&#8221; (described as &#8220;the amount of personal information which can be easily found through search engines by a potential or current employer, friends or acquaintances, or anyone else who has malicious intent&#8221;).<\/p>\n<p>The digital tattoo term seems particularly apt because there is a misconception that, once deleted, information is removed from the &#8216;net but that is rarely the case.  Just like a physical (skin) tattoo, <a href=\"http:\/\/www.which.co.uk\/news\/2009\/09\/online-users-may-live-to-regret-digital-tattoo-183917.jsp\">removing a digital tattoo can be extremely difficult with the effects including hindered job prospects and identity theft<\/a>.  Symantec&#8217;s survey revealed that 31% of under-25s would like to erase some of their personal information online.  Nearly two-thirds have uploaded personal photographs and private details such as postcodes (79%) and phone numbers (48%) but, worryingly, one-in-ten under-25s have put their bank details online (not including online purchases) and one-in-20 have even noted their passport number!<\/p>\n<p>Of course, there are positive sides to social networking &#8211; I personally have benefited from an improved relationship with several technology vendors as a result of this blog\/<a href=\"http:\/\/twitter.com\/markwilsonit\">my Twitter feed<\/a> and it&#8217;s also helped me to expand my professional network (backed up with sites like <a href=\"http:\/\/www.linkedin.com\/in\/markawilson\">LinkedIn<\/a> and, to a lesser extent, <a href=\"http:\/\/www.facebook.com\/profile.php?id=756439220\">Facebook<\/a>).  What seems clear is that there is a balance to be struck and today&#8217;s young people have clearly not been sufficiently educated about the dangers of life in an online society.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all heard of employers Googling prospective (and current) employees to check out their history\/online status and there&#8217;s the recent story that went viral about someone who forgot she&#8217;d added her Manager on Facebook before bitching about her job (needless to say she didn&#8217;t have a job when he read what she had to say). &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2009\/09\/what-does-your-digital-tattoo-say-about-you.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What does your digital tattoo say about you?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[43,89],"class_list":["post-1521","post","type-post","status-publish","format-standard","hentry","tag-security","tag-symantec"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does your digital tattoo say about you? 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Great, I think, another picture from 20 years ago that\u2026","rel":"","context":"In &quot;Exercise&quot;","block_context":{"text":"Exercise","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/exercise"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":302,"url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/end-of-microsoft-or-end-of-beginning.htm","url_meta":{"origin":1521,"position":1},"title":"The end of Microsoft &#8211; or the end of the beginning?","author":"Mark Wilson","date":"Friday 30 June 2006","format":false,"excerpt":"As a sort of self-appointed Microsoft technical evangelist and reasonably prolific blogger, some people might find it odd that I haven't yet commented on Bill Gates' decision to stand down as Microsoft's top man in 2008 (actually, he will still be Chairman and adviser) or (less significantly) the decision by\u2026","rel":"","context":"In \"Microsoft\"","block_context":{"text":"Microsoft","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/microsoft"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7540,"url":"https:\/\/www.markwilson.co.uk\/blog\/2018\/08\/poorly-targeted-inmail-on-linkedin.htm","url_meta":{"origin":1521,"position":2},"title":"Poorly-targeted InMail on LinkedIn&#8230;","author":"Mark Wilson","date":"Friday 3 August 2018","format":false,"excerpt":"A good chunk of the email I receive is either: Spam from SEO specialists who can't even present a well-written email (so why would I let them loose on my website?). Spam from people who want to advertise on my website or write content to link to their client's dubious\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9223,"url":"https:\/\/www.markwilson.co.uk\/blog\/2025\/11\/rethinking-thought-leadership.htm","url_meta":{"origin":1521,"position":3},"title":"Rethinking thought leadership","author":"Mark Wilson","date":"Wednesday 26 November 2025","format":false,"excerpt":"I\u2019ve never liked the term \u201cthought leadership\u201d. In fact, I hate it. My first run-in with it was back in 2010, when I was working for David Smith and Mark Locke in Fujitsu UK and Ireland\u2019s Office of the CTO. Even then, we were pretty clear: you don\u2019t get to\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/Contemplative-Thought-and-Knowledge.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/Contemplative-Thought-and-Knowledge.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/Contemplative-Thought-and-Knowledge.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/Contemplative-Thought-and-Knowledge.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/Contemplative-Thought-and-Knowledge.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":405,"url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/01\/apple-observations.htm","url_meta":{"origin":1521,"position":4},"title":"Apple observations","author":"Mark Wilson","date":"Saturday 14 January 2006","format":false,"excerpt":"Although my day job involves a lot of work with Windows (often working closely with people at Microsoft), I also use a fair amount of open source software (e.g. Sun Solaris, Mozilla Firefox, FileZilla, etc.) so I'm not completely biased towards the company that everybody loves to hate. 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