{"id":1869,"date":"2010-05-28T15:30:39","date_gmt":"2010-05-28T15:30:39","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=1869"},"modified":"2017-01-14T12:55:47","modified_gmt":"2017-01-14T12:55:47","slug":"so-you-think-social-media-is-a-fad","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2010\/05\/so-you-think-social-media-is-a-fad.htm","title":{"rendered":"So you think Social Media is a fad?"},"content":{"rendered":"<p>One of the videos I saw presented at <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/05\/highlights-from-the-second-dell-b2b-social-media-huddle-dellb2b.htm\">last\u00a0Tuesday&#8217;s Dell B2B Social Media Huddle<\/a> was Erik Qualman&#8217;s (<a href=\"http:\/\/twitter.com\/equalman\">@equalman<\/a>) <a href=\"http:\/\/www.youtube.com\/user\/Socialnomics09#p\/a\/u\/0\/lFZ0z5Fm-Ng\">Social Media Revolution (refresh)<\/a>.\u00a0 Set to the tune of Fat Boy Slim&#8217;s Right Here, Right Now, this video gives a whole load of statistics (<a href=\"http:\/\/socialnomics.net\/2010\/05\/05\/social-media-revolution-2-refresh\/\">the sources for which may be found on Erik&#8217;s Socialnomics Social Media Blog<\/a>):<\/p>\n<p><object width=\"560\" height=\"315\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/lFZ0z5Fm-Ng?version=3&amp;hl=en_GB&amp;rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n<p>For those who can&#8217;t see the video, here are the stats:<\/p>\n<ul>\n<li>Is Social Media a Fad?<br \/>\nOr the biggest shift since the Industrial Revolution?<\/li>\n<li>Welcome to the revolution<\/li>\n<li>Over 50% of the world&#8217;s population is under 30 years old<\/li>\n<li>96% of Millennials have joined a social network<\/li>\n<li>Facebook tops Google for weekly traffic in the U.S.<\/li>\n<li>Social Media has overtaken pornography as the #1 activity on the Web<\/li>\n<li>1 out of 8 couples married in the U.S. met via social media<\/li>\n<li>Years to reach 50 million users:\n<ul>\n<li>Radio 38 years<\/li>\n<li>TV 13 years<\/li>\n<li>Internet 4 years<\/li>\n<li>iPod 3 years<\/li>\n<\/ul>\n<\/li>\n<li>Facebook added over 200 million users in less than a year<\/li>\n<li>iPod application downloads hit 1 billion in 9 months<\/li>\n<li>&#8220;We don&#8217;t have a choice on whether we do social media, the question is how well we do it.&#8221; &#8211;\u00a0Erik Qualman<\/li>\n<li>If Facebook were a country, it would be the world&#8217;s 3rd largest<br \/>\n[behind China and India, ahead of the United States, Indonesia, Brazil, Pakistan, Bangladesh&#8230;]<br \/>\nYet QQ and Renren dominate China<\/li>\n<li>US Department of Education study revealed that online students out performed those reciving face-to-face instruction&#8230;<\/li>\n<li>80% of companies use social media for recruitment<\/li>\n<li>% of those using LinkedIn&#8230;95%<\/li>\n<li>The fastest growing segment on Facebook is 55-65 year-old females<\/li>\n<li>Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, [or] Panama.<\/li>\n<li>50% of mobile Internet traffic in the UK is for Facebook<br \/>\nImagine what this means for bad customer experiences<\/li>\n<li>Generation Y and Z consider e-mail pass\u00e9<\/li>\n<li>Some universities have stopped distributing e-mail accounts<br \/>\nInstead they are distributing eReaders, iPads, Tablets<\/li>\n<li>What happens in Vegas stays on<br \/>\nFacebook<br \/>\nTwitter<br \/>\nRenren<br \/>\nKohtakte<br \/>\nFlickr<br \/>\nYouTube<\/li>\n<li>YouTube is the 2nd largest search engine in the world<\/li>\n<li>While you watch this [4&#8242; 26&#8243; video] 100+ hours of video will be uploaded to YouTube<\/li>\n<li>Wiki is an Hawaiian term = Quick<\/li>\n<li>Wikipedia has over 15 million articles<br \/>\nStudies show it&#8217;s as accurate as Encyclopaedia Britannica<br \/>\n78% of those articles are non-English<br \/>\nIf you were paid $1 for every article posted on Wikipedia you would earn $1712.32 per hour<\/li>\n<li>There are over 200,000,000 Blogs<\/li>\n<li>Word of mouth [leads to] World of mouth<\/li>\n<li>25% of search results for the World&#8217;s Top 20 largest brands are links to user-generated content<\/li>\n<li>34% of bloggers post opinions about products and brands<\/li>\n<li>Do you like what they are saying<br \/>\nabout your brand?<br \/>\nYou better&#8230;<\/li>\n<li>People care more about how their social graph ranks products and services than how Google ranks them<\/li>\n<li>78% of consumers trust peer recommendations<\/li>\n<li>Only 14% trust advertisements<\/li>\n<li>Only 18% of traditional TV campaigns generate a positive ROI<\/li>\n<li>90% of people skip ads via TiVo\/DVR<\/li>\n<li>Kindle eBooks Outsold Paper Books on Christmas [2009]<\/li>\n<li>24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation<\/li>\n<li>60 million status updates happen on Facebook daily<\/li>\n<li>We no longer search for the news, the news finds us&#8230;<\/li>\n<li>We will no longer search for products and services<br \/>\nthey will find us via social media<\/li>\n<li>Social Media isn&#8217;t a fad, it&#8217;s a fundamental shift in the way we communicate.<\/li>\n<li>Successful companies in social media act more like Dale Carnegie and less like Mad Men<br \/>\nListening first, selling second<\/li>\n<li>The ROI of Social Media is [that] Your Business Will Still Exist in 5 years<\/li>\n<li>Still think social media is a fad?<\/li>\n<li>Welcome to the World of Socialnomics<\/li>\n<li>Are You Ready?<\/li>\n<\/ul>\n<p>The video is really an ad for Erik&#8217;s book (<a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/0470477237?ie=UTF8&amp;tag=marsweblo-21&amp;linkCode=as2&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0470477237\">Socialnomics: How Social Media Transforms the Way We Live and Do Business<\/a>) but those statistics are pretty compelling&#8230; so, do you still think Social Media is a fad?<\/p>\n<p>Me neither.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the videos I saw presented at last\u00a0Tuesday&#8217;s Dell B2B Social Media Huddle was Erik Qualman&#8217;s (@equalman) Social Media Revolution (refresh).\u00a0 Set to the tune of Fat Boy Slim&#8217;s Right Here, Right Now, this video gives a whole load of statistics (the sources for which may be found on Erik&#8217;s Socialnomics Social Media Blog): &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/05\/so-you-think-social-media-is-a-fad.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">So you think Social Media is a fad?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[204],"class_list":["post-1869","post","type-post","status-publish","format-standard","hentry","category-technology","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So you think Social Media is a fad? - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/05\/so-you-think-social-media-is-a-fad.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So you think Social Media is a fad? - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"One of the videos I saw presented at last\u00a0Tuesday&#8217;s Dell B2B Social Media Huddle was Erik Qualman&#8217;s (@equalman) Social Media Revolution (refresh).\u00a0 Set to the tune of Fat Boy Slim&#8217;s Right Here, Right Now, this video gives a whole load of statistics (the sources for which may be found on Erik&#8217;s Socialnomics Social Media Blog): &hellip; 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I'm not London-based, but I do work there for a couple of days each week and I booked onto some that look particularly relevant to my role -\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4137,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/07\/why-brands-need-to-think-about-social-media-monitoring-and-analytics.htm","url_meta":{"origin":1869,"position":2},"title":"Why brands need social media monitoring and analytics","author":"Mark Wilson","date":"Wednesday 4 July 2012","format":false,"excerpt":"Last week, I was asked to give a short (10 minute) talk about social media monitoring and analytics. I'm not exactly what you might call an expert in this field, but I have been around the loop with this as part of some work I did a couple of years\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=marsweblo-21&l=as2&o=2&a=B0057Z7H40","width":350,"height":200},"classes":[]},{"id":3562,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/11\/the-2011-computer-weekly-social-media-awards.htm","url_meta":{"origin":1869,"position":3},"title":"The 2011 Computer Weekly Social Media Awards","author":"Mark Wilson","date":"Wednesday 9 November 2011","format":false,"excerpt":"Just over a year ago, we launched the Fujitsu UK and Ireland CTO Blog - written by our Chief Innovation and Technology Officer, David Smith. 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If I want\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/guest-post.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6930,"url":"https:\/\/www.markwilson.co.uk\/blog\/2017\/02\/month-without-social-media-well-sort.htm","url_meta":{"origin":1869,"position":5},"title":"A month without social media. 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