{"id":1956,"date":"2010-08-05T14:42:56","date_gmt":"2010-08-05T14:42:56","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=1956"},"modified":"2011-05-23T21:52:44","modified_gmt":"2011-05-23T20:52:44","slug":"publishing-yet-another-industry-clinging-on-to-an-outdated-business-model","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm","title":{"rendered":"Publishing: yet another industry clinging on to an outdated business model"},"content":{"rendered":"<p>One would hope that, after the much publicised issues that the music industry experienced whilst grappling with digital music distribution, other digital content producers would avoid making the same mistakes. Apparently that&#8217;s not so &#8211; at least not if the publishing industry is anything to go by.<\/p>\n<p>I love books. Real books. Dead tree editions full of glorious photographs. I&#8217;ll even pay good money for them. But, for magazines and run-of-the-mill text content, I&#8217;m increasingly looking towards digital media.<\/p>\n<p>Take, for example, a well-known personal computing magazine &#8211; <a href=\"http:\/\/www.pcpro.co.uk\/\">PC Pro<\/a>. Last week I was convinced that subscribing to the magazine would be a good idea but I don&#8217;t want a paper copy to carry around with me &#8211; I have a tablet computer for that &#8211; an iPad that, somewhat ironically,\u00c2\u00a0one of the magazine&#8217;s\u00c2\u00a0Contributing Editors, <a href=\"http:\/\/www.pcpro.co.uk\/author\/253589\/jon-honeyball\">Jon Honeyball<\/a>, convinced me to part with several hundred pounds to buy. Now the fact that it was Jon who &#8220;sold&#8221; the iPad to me is not really relevant &#8211; there are many reasons that was a good purchase and that&#8217;s the subject of another blog post &#8211; but I would hope that a computer magazine would be at the vanguard of digital publication. Unfortunately not &#8211; <a href=\"http:\/\/twitter.com\/pc_pro\/statuses\/19743300057\">the answer I got from the magazine&#8217;s publishers<\/a> was that if I wanted a digital copy, I could download an application from <a href=\"http:\/\/www.zinio.com\/\">Zinio<\/a> and read it that way.<\/p>\n<p>Er&#8230; No thanks. I&#8217;ll just hold off on that and PC Pro will pick up one less new subscriber this month.<\/p>\n<p>My problems with this approach to magazine distribution are threefold:<\/p>\n<ul>\n<li>Apple provides me with <a href=\"http:\/\/www.apple.com\/ipad\/features\/ibooks.html\">iBooks<\/a> &#8211; a perfectly good eBook reader with support for PDF documents and features such as brightness control.<\/li>\n<li>If I buy a magazine from a shop, I can read it and then recycle it, store it (forever if I choose to), or give it to a friend to read (if they don&#8217;t mind getting their news\/reviews a few weeks late) but the Zinio approach imposes digital rights management on me (or at least some form of copy control).<\/li>\n<li>I don&#8217;t want another application just to read magazines &#8211; not unless its truly innovative and enhances my experience (as the <a href=\"http:\/\/www.wired.com\/\">Wired<\/a> iPad application does by integrating content that&#8217;s not available in paper form, such as video).<\/li>\n<\/ul>\n<p>Then there is newspaper publishing. I don&#8217;t buy a newspaper every day but I will read one of the free newspapers on the way to\/from work, catch up on the latest news via the &#8216;net, and either my wife or I buy a newspaper most weekends. Even though my preferred newspaper is <a href=\"http:\/\/www.thesundaytimes.co.uk\/\">The Sunday Times<\/a>, Murdoch&#8217;s <a href=\"http:\/\/jargondatabase.com\/Jargon.aspx?id=1252\">paywall<\/a> means I will not consume their online content because there is plenty of quality content available elsewhere (e.g. <a href=\"http:\/\/www.guardian.co.uk\/\">The Guardian<\/a> website and podcasts such as <a href=\"http:\/\/www.guardian.co.uk\/technology\/series\/techweekly\">Tech Weekly<\/a>, or <a href=\"http:\/\/www.bbc.co.uk\/news\/\">BBC News<\/a> &#8211; either via the web or in their excellent iPad application). I did consider the <a href=\"http:\/\/www.ft.com\">Financial Times<\/a> iPad application &#8211; and I even tried it whist it was free last month, but it didn&#8217;t give me enough to justify a regular subscription. I&#8217;m sorry to say that paid newspapers are a dying medium &#8211; which is a shame &#8211; as the standard of journalism available for free is not up to the same standards but there is just not enough there to convince me that parting with money to subscribe to a newspaper (physical or online) is a worthwhile investment.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alternate\" title=\"Books on sale in WH Smith\" src=\"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/buy-one-get-one-half-price.jpg?w=700&#038;ssl=1\" alt=\"Books on sale in WH Smith\" \/>Finally, there are books. I&#8217;m not talking about coffee-table books here, but about normal books &#8211; the sort of thing you might see in <a href=\"http:\/\/www.whsmith.co.uk\/\">WH Smith<\/a> or <a href=\"http:\/\/www.waterstones.com\/\">Waterstones<\/a>. I&#8217;m completely at a loss as to why the same book costs the same price, regardless of whether I buy a paperback copy or an e-book. Indeed, given that most of the books I buy tend to be on a &#8220;buy one, get one half price&#8221; or similar offer the digital versions actually cost more &#8211; ludicrous given that there are <a href=\"http:\/\/www.newsweek.com\/2010\/08\/03\/back-story-books-vs-e-books.html\">no printing costs, almost no distribution costs, and that the content creator (i.e. the author) gets paid less<\/a>.<\/p>\n<p>[Update: 6 August 2010 @13:06: My assertion that e-books cost around\u00c2\u00a0the same as paperbacks was based on Apple&#8217;s prices &#8211; I&#8217;ve since found that Kindle eBooks are available at a substantial discount, just as paper books from Amazon are]<\/p>\n<p>I did actually buy an e-book last weekend: after my half-read copy of <a href=\"http:\/\/www.44scotlandstreet.co.uk\/\">Alexander McCall Smith&#8217;s 44 Scotland Street<\/a> got soaked during a rainstorm on a camping trip, I downloaded the iBooks version and was soon reading again; but I can&#8217;t give it away when I&#8217;ve finished. Indeed, because e-books cannot be passed on to a friend or given to the charity shop, they have the potential to decimate the second-hand book trade, which should result in even more first-time sales &#8211; in itself a reason why the prices should be lower as book sales increase.<\/p>\n<p>So it seems that publishers &#8211; be they magazine, newspaper, or book publishers &#8211; are clinging on to a business model that is in decline. I&#8217;m sure that we&#8217;ll have books on our shelves for many years to come, and printed magazines will survive a while longer (although their days are numbered) but newspapers are already suffering,\u00c2\u00a0\u00c2\u00a0<a href=\"http:\/\/www.epuk.org\/Opinion\/961\/for-gods-sake-somebody-call-it\">photojournalism has pretty much been\u00c2\u00a0killed off<\/a>\u00c2\u00a0(<a href=\"http:\/\/www.bjp-online.com\/british-journal-of-photography\/news\/1726590\/last-nctj-photojournalism-course-saved\">the last NCTJ accredited photojournalism\u00c2\u00a0course has only just given a reprieve<\/a>)., and real journalism (I mean journalism, not bloggers regurgitating press releases) is becoming increasingly endangered.<\/p>\n<p>If only the publishers could learn from the music industry&#8217;s mistakes we might see something new, something innovative, something that makes people want to consume their content but, based on what I&#8217;ve seen recently, theres little evidence to suggest that they have learned anything.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One would hope that, after the much publicised issues that the music industry experienced whilst grappling with digital music distribution, other digital content producers would avoid making the same mistakes. Apparently that&#8217;s not so &#8211; at least not if the publishing industry is anything to go by. I love books. Real books. Dead tree editions &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Publishing: yet another industry clinging on to an outdated business model<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[],"class_list":["post-1956","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publishing: yet another industry clinging on to an outdated business model - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishing: yet another industry clinging on to an outdated business model - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"One would hope that, after the much publicised issues that the music industry experienced whilst grappling with digital music distribution, other digital content producers would avoid making the same mistakes. Apparently that&#8217;s not so &#8211; at least not if the publishing industry is anything to go by. I love books. Real books. Dead tree editions &hellip; Continue reading Publishing: yet another industry clinging on to an outdated business model\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-05T14:42:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-05-23T20:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.markwilson.co.uk\/blog\/images\/buy-one-get-one-half-price.jpg\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"Publishing: yet another industry clinging on to an outdated business model\",\"datePublished\":\"2010-08-05T14:42:56+00:00\",\"dateModified\":\"2011-05-23T20:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm\"},\"wordCount\":984,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"image\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/images\\\/buy-one-get-one-half-price.jpg\",\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm\",\"name\":\"Publishing: yet another industry clinging on to an outdated business model - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/images\\\/buy-one-get-one-half-price.jpg\",\"datePublished\":\"2010-08-05T14:42:56+00:00\",\"dateModified\":\"2011-05-23T20:52:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#primaryimage\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/images\\\/buy-one-get-one-half-price.jpg\",\"contentUrl\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/images\\\/buy-one-get-one-half-price.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2010\\\/08\\\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publishing: yet another industry clinging on to an outdated business model\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output &gt; \\\/dev\\\/web\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\",\"name\":\"Mark Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Mark Wilson\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\"},\"description\":\"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.\",\"sameAs\":[\"http:\\\/\\\/www.markwilson.co.uk\\\/\",\"https:\\\/\\\/www.instagram.com\\\/markwilsonuk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/markawilson\\\/\",\"https:\\\/\\\/x.com\\\/markwilsonit\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWHlZCoHRTocdvtrOJ2IL4A\"],\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/author\\\/mark-wilson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publishing: yet another industry clinging on to an outdated business model - markwilson.it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm","og_locale":"en_GB","og_type":"article","og_title":"Publishing: yet another industry clinging on to an outdated business model - markwilson.it","og_description":"One would hope that, after the much publicised issues that the music industry experienced whilst grappling with digital music distribution, other digital content producers would avoid making the same mistakes. Apparently that&#8217;s not so &#8211; at least not if the publishing industry is anything to go by. I love books. Real books. Dead tree editions &hellip; Continue reading Publishing: yet another industry clinging on to an outdated business model","og_url":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm","og_site_name":"markwilson.it","article_published_time":"2010-08-05T14:42:56+00:00","article_modified_time":"2011-05-23T20:52:44+00:00","og_image":[{"url":"https:\/\/www.markwilson.co.uk\/blog\/images\/buy-one-get-one-half-price.jpg","type":"","width":"","height":""}],"author":"Mark Wilson","twitter_card":"summary_large_image","twitter_creator":"@markwilsonit","twitter_site":"@markwilsonit","twitter_misc":{"Written by":"Mark Wilson","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#article","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm"},"author":{"name":"Mark Wilson","@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"headline":"Publishing: yet another industry clinging on to an outdated business model","datePublished":"2010-08-05T14:42:56+00:00","dateModified":"2011-05-23T20:52:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm"},"wordCount":984,"commentCount":9,"publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"image":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#primaryimage"},"thumbnailUrl":"https:\/\/www.markwilson.co.uk\/blog\/images\/buy-one-get-one-half-price.jpg","articleSection":["Technology"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm","url":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm","name":"Publishing: yet another industry clinging on to an outdated business model - markwilson.it","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#primaryimage"},"image":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#primaryimage"},"thumbnailUrl":"https:\/\/www.markwilson.co.uk\/blog\/images\/buy-one-get-one-half-price.jpg","datePublished":"2010-08-05T14:42:56+00:00","dateModified":"2011-05-23T20:52:44+00:00","breadcrumb":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#primaryimage","url":"https:\/\/www.markwilson.co.uk\/blog\/images\/buy-one-get-one-half-price.jpg","contentUrl":"https:\/\/www.markwilson.co.uk\/blog\/images\/buy-one-get-one-half-price.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.markwilson.co.uk\/blog\/2010\/08\/publishing-yet-another-industry-clinging-on-to-an-outdated-business-model.htm#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.markwilson.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"Publishing: yet another industry clinging on to an outdated business model"}]},{"@type":"WebSite","@id":"https:\/\/www.markwilson.co.uk\/blog\/#website","url":"https:\/\/www.markwilson.co.uk\/blog\/","name":"markwilson.it","description":"get-info -class technology | write-output &gt; \/dev\/web","publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.markwilson.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468","name":"Mark Wilson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","url":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Mark Wilson"},"logo":{"@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1"},"description":"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.","sameAs":["http:\/\/www.markwilson.co.uk\/","https:\/\/www.instagram.com\/markwilsonuk\/","https:\/\/www.linkedin.com\/in\/markawilson\/","https:\/\/x.com\/markwilsonit","https:\/\/www.youtube.com\/channel\/UCWHlZCoHRTocdvtrOJ2IL4A"],"url":"https:\/\/www.markwilson.co.uk\/blog\/author\/mark-wilson"}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2125,"url":"https:\/\/www.markwilson.co.uk\/blog\/2010\/10\/computer-weekly-it-blog-awards-2010.htm","url_meta":{"origin":1956,"position":0},"title":"Computer Weekly IT Blog Awards 2010","author":"Mark Wilson","date":"Friday 22 October 2010","format":false,"excerpt":"It's that time of year when Computer Weekly magazine runs its annual IT Blog Awards and, I'm delighted to say that markwilson.it has been shortlisted in the IT Professional (Male) category. \u00a0This category is for blogs that detail an individual perspective, not a company line, of life in the IT\u2026","rel":"","context":"In &quot;Site notices&quot;","block_context":{"text":"Site notices","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/site-notices"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1066,"url":"https:\/\/www.markwilson.co.uk\/blog\/2008\/05\/keeping-up-with-developments-in-photography.htm","url_meta":{"origin":1956,"position":1},"title":"Keeping up with developments in photography","author":"Mark Wilson","date":"Sunday 11 May 2008","format":false,"excerpt":"I love to take photographs - and friends and family tell me I'm good at it - but it's been a much maligned hobby in recent years, which is part of the reason the planned photo gallery has never made it onto this website (it will one day). I do\u2026","rel":"","context":"In \"Photography\"","block_context":{"text":"Photography","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/photography"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":711,"url":"https:\/\/www.markwilson.co.uk\/blog\/2007\/02\/do-we-really-need-trusted-computing-and.htm","url_meta":{"origin":1956,"position":2},"title":"Do we really need trusted computing and digital rights management?","author":"Mark Wilson","date":"Wednesday 21 February 2007","format":false,"excerpt":"I've never thought much about the trusted platform module (TPM) inside my PC but recently I've heard a lot about the rights and wrongs of digital rights management (DRM) - a technology which looks certain to make ever greater use of the TPM. I also came across a (well-produced) short\u2026","rel":"","context":"In \"Apple iTunes\"","block_context":{"text":"Apple iTunes","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/itunes"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2450,"url":"https:\/\/www.markwilson.co.uk\/blog\/2007\/08\/a-call-for-open-standards-in-digital-rights-management.htm","url_meta":{"origin":1956,"position":3},"title":"A call for open standards in digital rights management","author":"Mark Wilson","date":"Friday 3 August 2007","format":false,"excerpt":"Digital rights management (DRM) is a big issue right now. Content creators have a natural desire to protect their intellectual property and consumers want easy access to music, video, and other online content. The most popular portable media player is the Apple iPod, by far the most successful digital music\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":233,"url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/02\/raid-and-units-of-storage.htm","url_meta":{"origin":1956,"position":4},"title":"RAID and units of storage","author":"Mark Wilson","date":"Wednesday 1 February 2006","format":false,"excerpt":"A couple of weeks back, I commented that photography and IT are becoming ever-closer but last night I was amazed to open a copy of Digital Photographer magazine and find an article about redundant array of inexpensive disk (RAID) storage! It was an interesting read and, because it assumed that\u2026","rel":"","context":"In \"Storage\"","block_context":{"text":"Storage","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/storage"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":458,"url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/07\/web-20-is-being-mis-sold.htm","url_meta":{"origin":1956,"position":5},"title":"Web 2.0 is being mis-sold","author":"Mark Wilson","date":"Tuesday 11 July 2006","format":false,"excerpt":"I'm not sure if its a good thing, but recently, I began to read more computing magazines. Many years back, when I was learning my trade, I used to read PC Plus but since then I've avoided the publications found in your average WH Smith because I found them to\u2026","rel":"","context":"In \"WWW\"","block_context":{"text":"WWW","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/www"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1956"}],"version-history":[{"count":6,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1956\/revisions"}],"predecessor-version":[{"id":2634,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1956\/revisions\/2634"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}