{"id":2091,"date":"2010-10-06T08:19:06","date_gmt":"2010-10-06T08:19:06","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=2091"},"modified":"2013-02-06T21:40:32","modified_gmt":"2013-02-06T21:40:32","slug":"how-steve-ballmer-told-me-what-to-do-with-my-ipad","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2010\/10\/how-steve-ballmer-told-me-what-to-do-with-my-ipad.htm","title":{"rendered":"How Steve Ballmer told me what to do with my iPad!"},"content":{"rendered":"<p>Yesterday, I had the opportunity to see <a href=\"http:\/\/www.microsoft.com\/presspass\/exec\/steve\">Steve Ballmer<\/a> speak to two audiences, first at Microsoft&#8217;s Partner Briefing on transitioning to the cloud (#pbbcloud) and then at the UK TechDays Special Event on the future of cloud development (#uktechdays).<\/p>\n<p>I&#8217;m sorry I didn&#8217;t catch the name of the guy who asked Mr Ballmer a question about Windows tablets in the TechDays question and answer session, but I was certainly very interested to hear the Microsoft CEO&#8217;s reaction:<\/p>\n<blockquote><p>Question: &#8220;We haven&#8217;t had a Windows tablet come out yet [&#8230;] we do see the prototypes coming out all the time but I do remember you saying that it&#8217;s going to run full Windows 7. [&#8230;] are we going to have like a tablet version of Windows Phone 7 or a tablet of Windows Embedded 7 coming out? [&#8230;] To me, although [Windows 7] is touch enabled, I don&#8217;t think it&#8217;s great for a small 7&#8243;, 9&#8243; device.&#8221;<\/p>\n<p>Mr Ballmer&#8217;s response: &#8220;Yeah, what you&#8217;ll see over the course of the next year is us doing more and more work with our hardware partners creating hardware-software optimisations with Windows 7 and with Windows 7 Media Center [&#8230;] Media Center is big and, when people say &#8216;hey, we could optimise more for clients&#8217; I think what they generally mean is &#8216;Big Buttons&#8217;.\u00a0 Big Buttons that&#8217;s, I think, a codeword for Big Buttons and Media Center is Big Buttons not Little Buttons. I&#8217;m not trying to trivialise that &#8211; it&#8217;s a real issue.<\/p>\n<p>We&#8217;re not going to do a revamp of Windows 7 over the course of the next year for that purpose.\u00a0 Whether we should, or we shouldn&#8217;t, we&#8217;ve put all our energy around doing a great job on that and other issues in the next version of Windows so we will do optimisations to have devices that look really good, that run Windows, that are very good for touch applications which we will encourage people to write. We will do things that improve\u00a0&#8211; it turns out that if we just\u00a0optimise settings and the configuration of Windows it can be a lot more usable through touch, even on today&#8217;s systems &#8211; we&#8217;re doing that work with the OEMs. We&#8217;re doing work with the OEMs\u00a0to make sure that they treat ink also as a first class citizen.\u00a0 None of our competitors products actually do a very good [job]. I saw a poor guy in a speech I did out down the hall, he had one of our competitors&#8217; devices and he was sitting there crouched over with this thing on his knees, bent and there&#8217;s no keyboard &#8211; and he was in torture using that poor non-Windows slate device [audience laughs].<\/p>\n<p>And for some of you, [you] do the same but I think we can make life a little simpler for people, if we do the right job.\u00a0 Can we do better by optimising &#8211; yep &#8211; guy&#8217;s got one at the back &#8211; you can bend over too, I&#8217;ll tell ya!\u00a0 [audience laughs]<\/p>\n<p>The truth of the matter is the laptop weighs less &#8211; you can set it on your lap, it doesn&#8217;t weigh anything at that point and then you can type.\u00a0 I&#8217;m not trying to say there&#8217;s not a place for touch-optimised slate-based devices, obviously we have shown enthusiasm about that before but you&#8217;ll see some optimisations coming in the course of the next year and some of the devices that convert, that have a keyboard, that flip around &#8211; I think some of those will be also pretty useful for people in the course of the next year.&#8221;<\/p><\/blockquote>\n<p>[I&#8217;ve tried to get the text word-perfect here but I was at the back of the room and the audio recording was not fantastic&#8230; this is certainly what it sounds like to me].<\/p>\n<p>The thing is, I was that &#8220;non-Windows slate device&#8221; user down the hall (and I was the guy at the back of the room when he said this) and the only reason I was in &#8220;torture&#8221; (which, of course, was a slight overdramatisation for comedy effect) was that I was squashed into a row of seats between two other guys and I was bending forward so that we weren&#8217;t sitting there with shoulders pressed together like sardines in a tin can.\u00a0 I was also juggling a camera (on my Nokia phone), a voice recorder (on my iPhone) and taking notes\/tweeting on the iPad whilst listening to Mr Ballmer.\u00a0 Ironically, the reason I took my iPad to the event was that my Windows devices are\u00a0<em>so bad<\/em>\u00a0for portability (to be honest, so is my MacBook &#8211; this is not about Windows but about the device form factor).\u00a0 My netbook has to be coaxed through the day with Wi-Fi switched off in order to get more than a few hours out of the battery; my 15&#8243; laptop only goes 2-3 hours between charges (newer models may be better, but I can&#8217;t change laptops at the drop of a hat); meanwhile, I find the iPad easy enough to type on in landscape mode, it turns on\/off instantly and, after 8 hours taking notes and tweeting yesterday, it still had an indicated battery charge of 55%.\u00a0 If Microsoft produced a slate that did that, I would have been using it but they don&#8217;t and, based on what Ballmer had to say yesterday, it may be some time before they finally &#8220;get it&#8221; (<a href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/09\/keeping-windows-alive-with-curated-computing.htm\">I wrote last month about what I think Microsoft needs to do to keep Windows relevant in the mobile computing space<\/a>).<\/p>\n<p>As <a href=\"http:\/\/www.zdnet.com\/blog\/microsoft\/this-years-windows-7-slates-not-under-my-christmas-tree\/7579\">Mary Jo Foley wrote yesterday<\/a>, this year&#8217;s Windows 7 slates won&#8217;t be under my Christmas tree.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, I had the opportunity to see Steve Ballmer speak to two audiences, first at Microsoft&#8217;s Partner Briefing on transitioning to the cloud (#pbbcloud) and then at the UK TechDays Special Event on the future of cloud development (#uktechdays). I&#8217;m sorry I didn&#8217;t catch the name of the guy who asked Mr Ballmer a question &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/10\/how-steve-ballmer-told-me-what-to-do-with-my-ipad.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How Steve Ballmer told me what to do with my iPad!<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[205,144,189,32,116],"class_list":["post-2091","post","type-post","status-publish","format-standard","hentry","category-technology","tag-ipad","tag-windows-7","tag-windows-8","tag-pc-hardware","tag-tablet-pcs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Steve Ballmer told me what to do with my iPad! - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/10\/how-steve-ballmer-told-me-what-to-do-with-my-ipad.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Steve Ballmer told me what to do with my iPad! - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Yesterday, I had the opportunity to see Steve Ballmer speak to two audiences, first at Microsoft&#8217;s Partner Briefing on transitioning to the cloud (#pbbcloud) and then at the UK TechDays Special Event on the future of cloud development (#uktechdays). 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Whenever I mentioned this, the 'softies would switch into sales mode and say something like \"oh but we're the software company,\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2480,"url":"https:\/\/www.markwilson.co.uk\/blog\/2010\/09\/upcoming-events-including-special-uktechdays-event.htm","url_meta":{"origin":2091,"position":1},"title":"Upcoming events (including special #uktechdays) event","author":"Mark Wilson","date":"Friday 3 September 2010","format":false,"excerpt":"We're having difficulties scheduling WSUG events right now. Without going into all the gory details, Microsoft's funding for rooms, etc. is not available in the way that it has been in the past, so we need to find another way to do things... Now that the summer holidays are over,\u2026","rel":"","context":"In \"Cloud computing\"","block_context":{"text":"Cloud computing","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/cloud-computing"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2716,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/01\/tablets-how-will-they-impact-your-enterprise-it.htm","url_meta":{"origin":2091,"position":2},"title":"Tablets: How will they impact your enterprise IT?","author":"Mark Wilson","date":"Thursday 13 January 2011","format":false,"excerpt":"It seems that last week's Consumer Electronics Show (CES) can be summed up with one word: \"Tablet\". Even though Steve Ballmer, CEO at Microsoft, demonstrated an HP \"slate\" running Windows in last year's CES keynote, Apple managed to steal Microsoft's thunder with the iPad and this year's show saw just\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2305,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/02\/what-might-windows-8-or-windows-next-bring-for-tabletsslates.htm","url_meta":{"origin":2091,"position":3},"title":"What might &#8220;Windows 8&#8221; (or &#8220;Windows Next&#8221;) bring for tablets\/slates?","author":"Mark Wilson","date":"Wednesday 2 February 2011","format":false,"excerpt":"Once upon a time, Microsoft used to share information about developments in new versions of Windows with customers and partners. Then came Windows Vista (codenamed Longhorn), a project fraught with difficulties, and there was much consternation about cancelled functionality.\u00a0 So, for the next release (codenamed, and later released as, Windows\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1334,"url":"https:\/\/www.markwilson.co.uk\/blog\/2009\/01\/steve-ballmer-announces-windows-7-and-windows-server-2008-r2-public-betas.htm","url_meta":{"origin":2091,"position":4},"title":"Steve Ballmer announces Windows 7 and Windows Server 2008 R2 public betas","author":"Mark Wilson","date":"Thursday 8 January 2009","format":false,"excerpt":"Just about now (18:30 PST on 7 January 2008), Steve Ballmer should be delivering his pre-CES keynote, during which he will announce the public release of the betas for Windows 7 and Windows Server 2008 R2. As 18:30 PST is 02:30 GMT, I\u00e2\u20ac\u2122ll be asleep when this post goes live\u2026","rel":"","context":"In \"Microsoft Windows 7\"","block_context":{"text":"Microsoft Windows 7","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/windows-7"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2259,"url":"https:\/\/www.markwilson.co.uk\/blog\/2010\/12\/blog-recap-2010-in-review.htm","url_meta":{"origin":2091,"position":5},"title":"Blog Recap: 2010 in review","author":"Mark Wilson","date":"Friday 31 December 2010","format":false,"excerpt":"A couple of days ago, SQL Server MVP, Brent Ozar took a look back at what he'd been posting on his blog in 2010. I thought that was a good idea, so I'm shamelessly stealing his idea to highlight some of the key posts from the last twelve months on\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2091"}],"version-history":[{"count":6,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2091\/revisions"}],"predecessor-version":[{"id":4774,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2091\/revisions\/4774"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}