{"id":2115,"date":"2010-10-14T20:18:26","date_gmt":"2010-10-14T20:18:26","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=2115"},"modified":"2010-10-14T20:18:26","modified_gmt":"2010-10-14T20:18:26","slug":"24-hours-with-greater-manchester-police-on-twitter-gmp24","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2010\/10\/24-hours-with-greater-manchester-police-on-twitter-gmp24.htm","title":{"rendered":"24 hours with Greater Manchester Police, on Twitter (#gmp24)"},"content":{"rendered":"

Greater Manchester Police<\/a> has been running a social media experiment today, broadcasting details of all emergency (999) calls via a number of Twitter accounts managed by support staff.\u00c2\u00a0Using the hash tag #gmp24, the official accounts were named @gmp24_1<\/a>, @gmp24_2<\/a> and @gmp24_3<\/a>. It’s a bold move – but also an excellent example of using social media to demonstrate the type of calls that Greater Manchester Police receives.<\/p>\n

In a statement on the official GMP website, Chief Constable, Peter Fahy<\/a> said:<\/p>\n

“Policing is often seen in very simple terms, with cops chasing robbers and locking them up. However the reality is that this accounts for only part of the work they have to deal with.<\/p>\n

A lot of what we do is dealing with social and health\u00c2\u00a0problems such as missing children, people with mental health problems and domestic abuse.<\/p>\n

[…] There needs to be more focus on how the public sector as a whole is working together to tackle society\u00e2\u20ac\u2122s issues and problems.<\/p>\n

We see time and again the same families, the same areas and the same individuals causing the same problems and these people are causing a considerable drain to the public purse.”<\/p><\/blockquote>\n

A\u00c2\u00a0Manchester Evening News analysis<\/a> of calls between 5am and noon, showed that a large number of calls received by the police are non-emergency, or “social work”.\u00c2\u00a0 For another view, see this\u00c2\u00a0Wordle showing a sample of 500 “emergency” calls<\/a>.<\/p>\n

Inevitably though, the spoof accounts opened up – two, in particular (@gmp24_0<\/a> and @gmp24_9<\/a>) had some hilarious updates exploiting Police stereotypes, but also providing welcome amusement. Greater Manchester Police were less impressed, asking spoof account operators to change their avatars as use of the official Police crest was a copyright infringement…<\/a> it seemed a little heavy handed at first but, on reflection it’s no different to any other organisation protecting its brand.<\/p>\n

Another amusing event was that, despite using multiple accounts to avoid Twitter’s anti-spam measures,\u00c2\u00a0the official accounts found themselves in “Twitter Jail”<\/a>, resulting in some more humorous exchanges as followers commented that jail (sic) is intended as a method of rehabilitation and creating new accounts is not the answer!<\/a><\/p>\n

In all seriousness though, the event (which started at 5am today and will complete at 5am tomorrow) has exposed some of the inner workings of a busy urban Police service and, whilst critics may question this use of public funds to “play around with social media” at a time of public service cutbacks, there is another view: by exposing the types of calls received by 999 operators, it would be nice to think that Greater Manchester Police may actually save money in the medium-term through better public education (a standardised national number for non-emergency calls to the Police might save even more…).<\/p>\n

Personally, I’m impressed by Greater Manchester Police’s remarkable openness and innovative use of social media – it might not save them from inevitable budget cuts, but it can do their image no harm either.<\/p>\n","protected":false},"excerpt":{"rendered":"

Greater Manchester Police has been running a social media experiment today, broadcasting details of all emergency (999) calls via a number of Twitter accounts managed by support staff.\u00c2\u00a0Using the hash tag #gmp24, the official accounts were named @gmp24_1, @gmp24_2 and @gmp24_3. It’s a bold move – but also an excellent example of using social media … Continue reading 24 hours with Greater Manchester Police, on Twitter (#gmp24)<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[204],"class_list":["post-2115","post","type-post","status-publish","format-standard","hentry","tag-social-media"],"yoast_head":"\n24 hours with Greater Manchester Police, on Twitter (#gmp24) - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/10\/24-hours-with-greater-manchester-police-on-twitter-gmp24.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"24 hours with Greater Manchester Police, on Twitter (#gmp24) - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Greater Manchester Police has been running a social media experiment today, broadcasting details of all emergency (999) calls via a number of Twitter accounts managed by support staff.\u00c2\u00a0Using the hash tag #gmp24, the official accounts were named @gmp24_1, @gmp24_2 and @gmp24_3. 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Really?","author":"Mark Wilson","date":"Tuesday 20 December 2011","format":false,"excerpt":"There's an old adage about how \"a happy customer tells one friend, and unhappy customer tells everybody\" I\u00a0have a bad habit of telling the world (well, 1500-odd people on Twitter and a few thousand more via my blog) when something doesn't work out for me and, over the weekend, it\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=marsweblo-21&l=as2&o=2&a=1422155633","width":350,"height":200},"classes":[]},{"id":8380,"url":"https:\/\/www.markwilson.co.uk\/blog\/2021\/10\/not-so-helpful-social-media-help.htm","url_meta":{"origin":2115,"position":2},"title":"Not-so-helpful social media “help”","author":"Mark Wilson","date":"Friday 29 October 2021","format":false,"excerpt":"Social media is big business. And almost every major business to consumer (B2C) organisation has at least one account on each of the major social media platforms (at the time of writing, that's Twitter, Facebook and Instagram but I'm sure it will change over time).\u00a0 Unfortunately, there's a concerning trend\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/social-media-6363633-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/social-media-6363633-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/social-media-6363633-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/social-media-6363633-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/social-media-6363633-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6278,"url":"https:\/\/www.markwilson.co.uk\/blog\/2016\/01\/how-to-engage-people-on-social-media.htm","url_meta":{"origin":2115,"position":3},"title":"An example of how to engage customers on social media","author":"Mark Wilson","date":"Tuesday 19 January 2016","format":false,"excerpt":"Almost every day, I see a branded account somewhere using\u00a0Twitter as a broadcast medium, rather than\u00a0as a tool to engage two-way conversation with customers. Indeed Matt Ballantine (@ballantine70) called Twitter out on this one... ...says anonymous corporate account with a logo for a profile picture... #ohtheirony https:\/\/t.co\/OQswv2tuwn \u2014 Matt Ballantine\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5174,"url":"https:\/\/www.markwilson.co.uk\/blog\/2014\/03\/the-importance-of-good-communications-for-project-success.htm","url_meta":{"origin":2115,"position":4},"title":"The importance of good communications for project success","author":"Mark Wilson","date":"Wednesday 12 March 2014","format":false,"excerpt":"Once or twice a month, I travel to Manchester for work. \u00a0I usually get around by tram (Metrolink) when I'm there - there's a stop close to our office and its convenient for travel to\/from my hotel and the railway station. Manchester's tram system is being upgraded at the moment\u2026","rel":"","context":"In "Waffle and randomness"","block_context":{"text":"Waffle and randomness","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/inane-waffle"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4755,"url":"https:\/\/www.markwilson.co.uk\/blog\/2013\/02\/social-media-and-the-law-socmedlaw.htm","url_meta":{"origin":2115,"position":5},"title":"Social media and the law (#socmedlaw)","author":"Mark Wilson","date":"Monday 4 February 2013","format":false,"excerpt":"A couple of weeks ago, I received an invitation to a lunchtime round-table event, to chat about social media and the law. \"What's not to like?\", I thought, and a few days later I was enjoying the delights of good company in an Italian restaurant in London's Covent Garden (and\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"Courtroom One Gavel","src":"https:\/\/i0.wp.com\/farm1.staticflickr.com\/54\/117048243_7cc6bb0b87_q.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2115"}],"version-history":[{"count":2,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2115\/revisions"}],"predecessor-version":[{"id":2117,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2115\/revisions\/2117"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}