{"id":2854,"date":"2011-07-08T15:24:09","date_gmt":"2011-07-08T14:24:09","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=2854"},"modified":"2011-07-08T16:55:34","modified_gmt":"2011-07-08T15:55:34","slug":"game-on-at-the-fantastic-tavern-tftlondon","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/game-on-at-the-fantastic-tavern-tftlondon.htm","title":{"rendered":"Game on at The Fantastic Tavern (#TFTLondon)"},"content":{"rendered":"<p>It&#8217;s been a long week&#8230; not just the normal work stuff but two great events meaning some late nights and I&#8217;m just not as young as I once was&#8230; in time I&#8217;m sure I&#8217;ll blog about Thursday&#8217;s CloudCamp and give some more details on last night&#8217;s Fantastic Tavern (TFT) but, for now,\u00c2\u00a0here&#8217;s the highlights on TFT.<\/p>\n<p>Gamification. <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/05\/the-science-of-gamification-digitalsurrey.htm\">I wrote about that after a recent Digital Surrey event and it&#8217;s pretty big<\/a>. Big? Hell, <a href=\"http:\/\/thefantastictavern.co.uk\/2011\/07\/05\/game-on\/\">last night&#8217;s Fantastic Tavern<\/a> needed a night club to house the 300 attendees &#8211; I only wish I hadn&#8217;t had to leave to catch a train home when the music started&#8230; anyway, if 300 people want to come along and learn about gamification, that gives some idea as to how hot the topic is right now.<\/p>\n<p>Apparently, there are more than 10 million people in the UK who play games for more than 20 hours a week [they must be insomniacs, or don&#8217;t have kids\/jobs with long commutes&#8230;] and some games are now so heavily played they feature rest rewards!<\/p>\n<p>We all like the feeling of flow &#8211; that balance between skill and satisfaction that produces a neurological hit&#8230; so why is reality so dull? And that&#8217;s where gamification comes in, building out the game layer to cover education, leisure and work. Bringing in game dynamics and reapply them in the real world.<\/p>\n<p>Last night&#8217;s TFT featured a talk on the ubiquitous gaming culture that is developing around us before we heard lightning talks on the four Ms of gamification (mystery, mastery, membership and meaning). Then, putting that into practice, we split out and brainstormed some topics to gamify <a href=\"http:\/\/www.cancerresearchuk.org\/\">Cancer Research UK<\/a>&#8216;s valuable work in a world where an increasingly cashless (and cash-strapped) society is giving less.<\/p>\n<p>And just to prove the point, an old-school gamification method (i.e. a raffle) was used to get us to give up our cash for Cancer Research and win a Microsoft Xbox 360 system with Kinect.<\/p>\n<p>I&#8217;ll write some more on the ubiquitous gaming culture and the\u00c2\u00a04Ms soon (I&#8217;ll try to line up some posts for next week, together with something on Kinect) but, if you\u00e2\u20ac\u2122re interested in future TFT events, find out more at <a href=\"http:\/\/thefantastictavern.co.uk\/\">The Fantastic Tavern<\/a> site (or <a href=\"http:\/\/twitter.com\/TFTLondon\">@TFTLondon<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a long week&#8230; not just the normal work stuff but two great events meaning some late nights and I&#8217;m just not as young as I once was&#8230; in time I&#8217;m sure I&#8217;ll blog about Thursday&#8217;s CloudCamp and give some more details on last night&#8217;s Fantastic Tavern (TFT) but, for now,\u00c2\u00a0here&#8217;s the highlights on &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/game-on-at-the-fantastic-tavern-tftlondon.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Game on at The Fantastic Tavern (#TFTLondon)<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[267,224,268,97,215],"class_list":["post-2854","post","type-post","status-publish","format-standard","hentry","category-technology","tag-cancer-research-uk","tag-gamification","tag-kinect","tag-xbox-360","tag-the-fantastic-tavern"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Game on at The Fantastic Tavern (#TFTLondon) - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/game-on-at-the-fantastic-tavern-tftlondon.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game on at The Fantastic Tavern (#TFTLondon) - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s been a long week&#8230; not just the normal work stuff but two great events meaning some late nights and I&#8217;m just not as young as I once was&#8230; in time I&#8217;m sure I&#8217;ll blog about Thursday&#8217;s CloudCamp and give some more details on last night&#8217;s Fantastic Tavern (TFT) but, for now,\u00c2\u00a0here&#8217;s the highlights on &hellip; Continue reading Game on at The Fantastic Tavern (#TFTLondon)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/game-on-at-the-fantastic-tavern-tftlondon.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-08T14:24:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-07-08T15:55:34+00:00\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"Game on at The Fantastic Tavern (#TFTLondon)\",\"datePublished\":\"2011-07-08T14:24:09+00:00\",\"dateModified\":\"2011-07-08T15:55:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm\"},\"wordCount\":393,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"keywords\":[\"Cancer Research UK\",\"Gamification\",\"Microsoft Kinect\",\"Microsoft XBox 360\",\"The Fantastic Tavern\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm\",\"name\":\"Game on at The Fantastic Tavern (#TFTLondon) - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"datePublished\":\"2011-07-08T14:24:09+00:00\",\"dateModified\":\"2011-07-08T15:55:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/game-on-at-the-fantastic-tavern-tftlondon.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Game on at The Fantastic Tavern (#TFTLondon)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output &gt; 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Now we move on to the final level - examining the 4 Ms: of mystery (easy learning), mastery (hard learning), membership (making it social) and meaning (a story with\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2856,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/game-on-at-tftlondon-level-2-the-ubiquitous-gaming-culture.htm","url_meta":{"origin":2854,"position":1},"title":"Game on at #TFTLondon: level 2: the ubiquitous gaming culture","author":"Mark Wilson","date":"Monday 11 July 2011","format":false,"excerpt":"Last week, I wrote a post about The Fantastic Tavern event on Gamification. That post was a bit light on details, so I'm now rewarding you with a move to level 2. James Wallman from The Future Laboratory\u00c2\u00a0spoke about what they refer to as the ubiquitous gaming culture, starting out\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2516,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/04\/crowdsourcing-a-digital-future-at-the-fantastic-tavern-tftlondon.htm","url_meta":{"origin":2854,"position":2},"title":"Crowdsourcing a digital future at The Fantastic Tavern (#TFTLondon)","author":"Mark Wilson","date":"Friday 15 April 2011","format":false,"excerpt":"Earlier in the year, I blogged about my first visit to The Fantastic Tavern (TFT)\u00c2\u00a0 - a meeting of people to discuss ideas, over beer, with the common theme being that we all do something in \"digital\". Last night's meeting was an opportunity to crowdsource ideas for the enablement of\u2026","rel":"","context":"In \"Innovation\"","block_context":{"text":"Innovation","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/innovation"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2341,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/02\/my-first-visit-to-the-fantastic-tavern-tftlondon.htm","url_meta":{"origin":2854,"position":3},"title":"My first visit to The Fantastic Tavern (#TFTLondon)","author":"Mark Wilson","date":"Friday 11 February 2011","format":false,"excerpt":"Some time ago, I used to work for a company called Conchango (now EMC Consulting UK).\u00c2\u00a0 It was a great place, with some really fantastic people, although I've lost touch with many of them in the intervening years. Even so, some of the guys and gals at Conchango EMC Consulting\u2026","rel":"","context":"In \"The Fantastic Tavern\"","block_context":{"text":"The Fantastic Tavern","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/the-fantastic-tavern"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2870,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/where-next-for-microsoft-kinect.htm","url_meta":{"origin":2854,"position":4},"title":"Where next for Microsoft Kinect?","author":"Mark Wilson","date":"Wednesday 13 July 2011","format":false,"excerpt":"Last week's Fantastic Tavern gamification event included the opportunity to win an Xbox 360 and Kinect and Microsoft's Andrew Spooner (@andspo), a\u00c2\u00a0Creative Evangelist working with Xbox,\u00c2\u00a0gave an update on the latest Kinect developments. Kinect\u00c2\u00a0is now\u00c2\u00a0(officially) the World's fastest-selling consumer electronics device. That's quite some achievement. I described how Kinect works\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"Dancing with Invisible Light","src":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4113\/5197984976_9a4b26458b_m.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3509,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/01\/last-orders-at-the-fantastic-tavern-tftlondon.htm","url_meta":{"origin":2854,"position":5},"title":"Last Orders at The Fantastic Tavern (#TFTLondon)","author":"Mark Wilson","date":"Friday 27 January 2012","format":false,"excerpt":"About a year ago, I wrote about a fantastic concept called The Fantastic Tavern (TFT), started by Matt Bagwell\u00a0(@mattbagwell) of EMC Consulting (ex-Conchango - where I also have some history). Since then I've been to a few more TFTs (and written about them here) and they've got bigger, and bigger.\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2854"}],"version-history":[{"count":3,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2854\/revisions"}],"predecessor-version":[{"id":2857,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2854\/revisions\/2857"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}