{"id":2922,"date":"2011-07-26T17:14:58","date_gmt":"2011-07-26T16:14:58","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=2922"},"modified":"2011-08-22T15:48:38","modified_gmt":"2011-08-22T14:48:38","slug":"can-we-process-big-data-in-the-cloud","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm","title":{"rendered":"Can we process “Big Data” in the cloud?"},"content":{"rendered":"

I wrote last week about one of the presentations I saw at the recent Unvirtual conference<\/a> and this post highlights another one of the lightning talks – this time on a subject that was truly new to me: Big Data<\/a>.<\/p>\n

Tim Moreton (@timmoreton<\/a>), from Acunu<\/a>, spoke about using big data in the cloud: making it “elastic and sticky” and I’m going to try and get the key points across in this post. Let’s hope I get it right!<\/p>\n

Essentially, “big data” is about collecting, analysing and servicing massive volumes of data. \u00c2\u00a0As the Internet of things becomes a reality, we’ll hear more and more about big data (being generated by all those sensors) but Tim made the point that it often arrives suddenly: all of a sudden you have a lot of users, generating a lot of data.<\/p>\n

Tim explained that key\u00c2\u00a0ingredients\u00c2\u00a0for managing big data are storage and compute resources but it’s actually about more than that: it’s not just any<\/em> storage or compute resource because we need high scalability, high performance, and low unit costs.<\/p>\n

Compute needs to be elastic so that we can fire up (virtual) cloud instances at will to provide additional resources for the underlying platform (e.g. Hadoop<\/a>). Spot pricing, such as that provided by Amazon<\/a>, allows a maximum price to be set, to process the data at times when there is surplus capacity.<\/p>\n

The trouble with big data and the cloud is virtualisation. Virtualisation is about splitting units of hardware to increase utilisation, with some overhead incurred (generally CPU or IO) – essentially multiple compute resources are combined\/consolidated. \u00c2\u00a0Processing big data necessitates combining machines for massive parallelisation – and that doesn’t sit too well with cloud computing: at least I’m not aware of too many non-virtualised elastic clouds!<\/p>\n

Then, there’s the fact that data is decidedly sticky. \u00c2\u00a0It’s fairly simple to change compute providers but how do you pull large data sets out of one cloud and into another? Amazon’s import\/export involves shipping disks in the post!<\/p>\n

Tim concluded by saying that there is a balance to be struck. \u00c2\u00a0Cloud computing and big data are not mutually exclusive but it is necessary to account for the costs of storing, processing and moving the data. \u00c2\u00a0His advice was to consider the value (and the lock-in) associated with historical data, to\u00c2\u00a0process\u00c2\u00a0data close to its source, and to look for solutions that a built to span multiple datacentres.<\/p>\n

[Update: for more information on “Big Data”, see Acunu’s Big Data Insights<\/a> microsite]<\/p>\n","protected":false},"excerpt":{"rendered":"

I wrote last week about one of the presentations I saw at the recent Unvirtual conference and this post highlights another one of the lightning talks – this time on a subject that was truly new to me: Big Data. Tim Moreton (@timmoreton), from Acunu, spoke about using big data in the cloud: making it … Continue reading Can we process “Big Data” in the cloud?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[225,278,211],"class_list":["post-2922","post","type-post","status-publish","format-standard","hentry","category-technology","tag-ec2","tag-big-data","tag-cloud-computing"],"yoast_head":"\nCan we process "Big Data" in the cloud? - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can we process "Big Data" in the cloud? - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"I wrote last week about one of the presentations I saw at the recent Unvirtual conference and this post highlights another one of the lightning talks – this time on a subject that was truly new to me: Big Data. Tim Moreton (@timmoreton), from Acunu, spoke about using big data in the cloud: making it … Continue reading Can we process “Big Data” in the cloud?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-26T16:14:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-08-22T14:48:38+00:00\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"Can we process “Big Data” in the cloud?\",\"datePublished\":\"2011-07-26T16:14:58+00:00\",\"dateModified\":\"2011-08-22T14:48:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm\"},\"wordCount\":439,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"keywords\":[\"Amazon EC2\",\"Big data\",\"Cloud computing\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm\",\"name\":\"Can we process \\\"Big Data\\\" in the cloud? - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"datePublished\":\"2011-07-26T16:14:58+00:00\",\"dateModified\":\"2011-08-22T14:48:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/07\\\/can-we-process-big-data-in-the-cloud.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can we process “Big Data” in the cloud?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output > \\\/dev\\\/web\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\",\"name\":\"Mark Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Mark Wilson\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\"},\"description\":\"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.\",\"sameAs\":[\"http:\\\/\\\/www.markwilson.co.uk\\\/\",\"https:\\\/\\\/www.instagram.com\\\/markwilsonuk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/markawilson\\\/\",\"https:\\\/\\\/x.com\\\/markwilsonit\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWHlZCoHRTocdvtrOJ2IL4A\"],\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/author\\\/mark-wilson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can we process \"Big Data\" in the cloud? - markwilson.it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm","og_locale":"en_GB","og_type":"article","og_title":"Can we process \"Big Data\" in the cloud? - markwilson.it","og_description":"I wrote last week about one of the presentations I saw at the recent Unvirtual conference and this post highlights another one of the lightning talks – this time on a subject that was truly new to me: Big Data. Tim Moreton (@timmoreton), from Acunu, spoke about using big data in the cloud: making it … Continue reading Can we process “Big Data” in the cloud?","og_url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm","og_site_name":"markwilson.it","article_published_time":"2011-07-26T16:14:58+00:00","article_modified_time":"2011-08-22T14:48:38+00:00","author":"Mark Wilson","twitter_card":"summary_large_image","twitter_creator":"@markwilsonit","twitter_site":"@markwilsonit","twitter_misc":{"Written by":"Mark Wilson","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm#article","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm"},"author":{"name":"Mark Wilson","@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"headline":"Can we process “Big Data” in the cloud?","datePublished":"2011-07-26T16:14:58+00:00","dateModified":"2011-08-22T14:48:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm"},"wordCount":439,"commentCount":0,"publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"keywords":["Amazon EC2","Big data","Cloud computing"],"articleSection":["Technology"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm","url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm","name":"Can we process \"Big Data\" in the cloud? - markwilson.it","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#website"},"datePublished":"2011-07-26T16:14:58+00:00","dateModified":"2011-08-22T14:48:38+00:00","breadcrumb":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/07\/can-we-process-big-data-in-the-cloud.htm#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.markwilson.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"Can we process “Big Data” in the cloud?"}]},{"@type":"WebSite","@id":"https:\/\/www.markwilson.co.uk\/blog\/#website","url":"https:\/\/www.markwilson.co.uk\/blog\/","name":"markwilson.it","description":"get-info -class technology | write-output > \/dev\/web","publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.markwilson.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468","name":"Mark Wilson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","url":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Mark Wilson"},"logo":{"@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1"},"description":"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.","sameAs":["http:\/\/www.markwilson.co.uk\/","https:\/\/www.instagram.com\/markwilsonuk\/","https:\/\/www.linkedin.com\/in\/markawilson\/","https:\/\/x.com\/markwilsonit","https:\/\/www.youtube.com\/channel\/UCWHlZCoHRTocdvtrOJ2IL4A"],"url":"https:\/\/www.markwilson.co.uk\/blog\/author\/mark-wilson"}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3897,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/05\/big-data-according-to-the-oracle.htm","url_meta":{"origin":2922,"position":0},"title":"Big data according to the Oracle","author":"Mark Wilson","date":"Wednesday 9 May 2012","format":false,"excerpt":"After many years of working mostly with Microsoft infrastructure products, the time came for me to increase my breadth of knowledge and, with that, comes the opportunity to take a look at what some of the other big players in our industry are up to. \u00a0Last year, I was invited\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2700,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/04\/azure-connect-the-missing-link-between-on-premise-and-cloud.htm","url_meta":{"origin":2922,"position":1},"title":"Azure Connect – the missing link between on-premise and cloud","author":"Mark Wilson","date":"Monday 18 April 2011","format":false,"excerpt":"Azure Connect offers a way to connect on-premise infrastructure with Windows Azure but it's lacking functionality that may hinder adoption. While Microsoft is one of the most dominant players in client-server computing, until recently, its position in the cloud seemed uncertain. \u00a0More recently, we've seen Microsoft lay out its stall\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4601,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/11\/5-stars-to-linked-open-data.htm","url_meta":{"origin":2922,"position":2},"title":"5 “stars” to linked open data","author":"Mark Wilson","date":"Thursday 22 November 2012","format":false,"excerpt":"Every now and again I have a peek into the world of linked and open data. It's something that generates a lot of excitement for me in that the possibilities are enormous but, as a non-developer and someone whose career has tended to circle around infrastructure architecture rather than application\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3880,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/04\/short-takes-flexible-working-and-data-protection-for-mobile-devices.htm","url_meta":{"origin":2922,"position":3},"title":"Short takes: Flexible working and data protection for mobile devices","author":"Mark Wilson","date":"Friday 27 April 2012","format":false,"excerpt":"It's been another busy week and I'm still struggling to get a meaningful volume of blog posts online so here are the highlights from a couple of online events I attended recently... Work smarter, not harder... the art of flexible working Citrix Online has been running a series of webcasts\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4528,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/11\/what-as-a-service.htm","url_meta":{"origin":2922,"position":4},"title":"What-as-a-service?","author":"Mark Wilson","date":"Tuesday 6 November 2012","format":false,"excerpt":"I've written previously about the \"cloud stack\" of -as-a-service models but\u00a0I recently saw Microsoft's Steve Plank\u00a0(@plankytronixx) give a great description of the differences between on-premise, \u00a0infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS). Of course, this is a Microsoft view of the\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-computing-landscape.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-computing-landscape.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-computing-landscape.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":5005,"url":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/the-white-book-of-big-data.htm","url_meta":{"origin":2922,"position":5},"title":"The White Book of Big Data","author":"Mark Wilson","date":"Thursday 19 September 2013","format":false,"excerpt":"Almost exactly a year ago, I was part of a team at Fujitsu that wrote a short publication called the White Book of Big Data. This was the third book in the successful \"white book\" series, aimed at helping CIOs to cut through vendor hype on technology and business trends,\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2922"}],"version-history":[{"count":7,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2922\/revisions"}],"predecessor-version":[{"id":2962,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2922\/revisions\/2962"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}