{"id":2975,"date":"2011-08-24T09:46:54","date_gmt":"2011-08-24T08:46:54","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=2975"},"modified":"2012-03-08T12:00:45","modified_gmt":"2012-03-08T12:00:45","slug":"why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm","title":{"rendered":"Why “cloud” represents disruptive innovation – and the changes at HP are just the tip of the iceberg"},"content":{"rendered":"

Yesterday, I wrote a post about disruptive innovation<\/a>, based on a book I’d been reading: The Innovator’s Dilemma<\/a>\"\", by\u00a0, by\u00a0<\/a>Clayton M Christensen<\/a>.<\/a><\/p>\n

In that post, I asked whether cloud computing is sustaining or disruptive – and I said I’d come back and explain my thoughts.<\/p>\n

In some ways, it was a trick question: cloud computing is not a technology; it’s a business model for computing. On that basis, cloud cannot be a sustaining technology. Even so, some of the technologies that are encompassed in providing cloud services are sustaining innovations – for example many of the improvements in datacentre and server technologies.<\/p>\n

If I consider the fact that cloud is creating a new value network, it’s certainly disruptive (and it’s got almost every established IT player running around trying to find a new angle). What’s different about the cloud is that retrenching and moving up-market will only help so much – the\u00a0incumbents\u00a0need<\/em> to switch tracks successfully (or face oblivion).<\/p>\n

Some traditional software companies (e.g. Microsoft) are attempting to move towards the cloud but have struggled to move customers from one-off licensing to a subscription model. Meanwhile, new entrants (e.g. Amazon) have come from nowhere and taken the market for inexpensive\u00a0infrastructure\u00a0as a service by storm. As a consequence, the market has defined itself as several strata of infrastructure-, platform- and software- (data- and business process- too) as-a-service. Established IT outsourcers can see the threat that cloud offers, know that they need to be there, and are aggressively restructuring their businesses to achieve the low margins that are required to compete.<\/p>\n

We only have to look at what’s happened at HP recently to see evidence of this need for change. Faced with two quarters of disappointing results, their new CEO had little choice but to make sweeping changes<\/a>. He announced an exit from the device space and an aquisition of a leading UK software company<\/a>. Crucially, that company will retain its autonomy, and not just in name (sorry, I couldn’t resist the pun) – allowing Autonomy to manage its own customers and grow within its own value network.<\/p>\n

Only time will tell if HP’s bet on selling a profitable, market-leading, hardware business in order to turn the company around in the face of cloud computing turns out to be a mistake. I can see why they are getting out of the device market – Lenovo may have announced an increase in profits<\/a> but we should remember Lenovo is IBM’s divested PC division<\/a>, thriving in its own market, freed from the shackles of its previous owner and its high margin values.\u00a0Michael Dell may joke about naming HP’s spin-off “Compaq” but Dell needs to watch out too. PCs are not dying, but the market is not growing either. Apple makes more money from tablets and smartphones than from PCs (Macs). What seems strange to me is that HP didn’t find a buyer for its personal systems group before announcing its intended exit.<\/p>\n

[blackbirdpie url=”https:\/\/twitter.com\/#!\/MichaelDell\/status\/104266609316732928″]<\/p>\n

So, back to the point. Cloud computing is<\/em> disruptive and established players have a right to be scared. Those providing technology for the cloud have less to worry about (notice that HP is retaining its enterprise servers and storage) but those of us in the managed services business could be in for a rough ride…<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, I wrote a post about disruptive innovation, based on a book I’d been reading: The Innovator’s Dilemma, by\u00a0, by\u00a0Clayton M Christensen. In that post, I asked whether cloud computing is sustaining or disruptive – and I said I’d come back and explain my thoughts. In some ways, it was a trick question: cloud computing … Continue reading Why “cloud” represents disruptive innovation – and the changes at HP are just the tip of the iceberg<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[211,113,216],"class_list":["post-2975","post","type-post","status-publish","format-standard","hentry","category-technology","tag-cloud-computing","tag-hp","tag-innovation"],"yoast_head":"\nWhy "cloud" represents disruptive innovation - and the changes at HP are just the tip of the iceberg - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why "cloud" represents disruptive innovation - and the changes at HP are just the tip of the iceberg - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Yesterday, I wrote a post about disruptive innovation, based on a book I’d been reading: The Innovator’s Dilemma, by\u00a0, by\u00a0Clayton M Christensen. In that post, I asked whether cloud computing is sustaining or disruptive – and I said I’d come back and explain my thoughts. In some ways, it was a trick question: cloud computing … Continue reading Why “cloud” represents disruptive innovation – and the changes at HP are just the tip of the iceberg\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-24T08:46:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-08T12:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=&l=as2&o=2&a=0060521996\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"Why “cloud” represents disruptive innovation – and the changes at HP are just the tip of the iceberg\",\"datePublished\":\"2011-08-24T08:46:54+00:00\",\"dateModified\":\"2012-03-08T12:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm\"},\"wordCount\":589,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"image\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.assoc-amazon.co.uk\\\/e\\\/ir?t=&l=as2&o=2&a=0060521996\",\"keywords\":[\"Cloud computing\",\"Hewlett Packard\",\"Innovation\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm\",\"name\":\"Why \\\"cloud\\\" represents disruptive innovation - and the changes at HP are just the tip of the iceberg - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.assoc-amazon.co.uk\\\/e\\\/ir?t=&l=as2&o=2&a=0060521996\",\"datePublished\":\"2011-08-24T08:46:54+00:00\",\"dateModified\":\"2012-03-08T12:00:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#primaryimage\",\"url\":\"http:\\\/\\\/www.assoc-amazon.co.uk\\\/e\\\/ir?t=&l=as2&o=2&a=0060521996\",\"contentUrl\":\"http:\\\/\\\/www.assoc-amazon.co.uk\\\/e\\\/ir?t=&l=as2&o=2&a=0060521996\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2011\\\/08\\\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why “cloud” represents disruptive innovation – and the changes at HP are just the tip of the iceberg\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output > \\\/dev\\\/web\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\",\"name\":\"Mark Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Mark Wilson\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\"},\"description\":\"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.\",\"sameAs\":[\"http:\\\/\\\/www.markwilson.co.uk\\\/\",\"https:\\\/\\\/www.instagram.com\\\/markwilsonuk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/markawilson\\\/\",\"https:\\\/\\\/x.com\\\/markwilsonit\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWHlZCoHRTocdvtrOJ2IL4A\"],\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/author\\\/mark-wilson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why \"cloud\" represents disruptive innovation - and the changes at HP are just the tip of the iceberg - markwilson.it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm","og_locale":"en_GB","og_type":"article","og_title":"Why \"cloud\" represents disruptive innovation - and the changes at HP are just the tip of the iceberg - markwilson.it","og_description":"Yesterday, I wrote a post about disruptive innovation, based on a book I’d been reading: The Innovator’s Dilemma, by\u00a0, by\u00a0Clayton M Christensen. In that post, I asked whether cloud computing is sustaining or disruptive – and I said I’d come back and explain my thoughts. In some ways, it was a trick question: cloud computing … Continue reading Why “cloud” represents disruptive innovation – and the changes at HP are just the tip of the iceberg","og_url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm","og_site_name":"markwilson.it","article_published_time":"2011-08-24T08:46:54+00:00","article_modified_time":"2012-03-08T12:00:45+00:00","og_image":[{"url":"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=&l=as2&o=2&a=0060521996","type":"","width":"","height":""}],"author":"Mark Wilson","twitter_card":"summary_large_image","twitter_creator":"@markwilsonit","twitter_site":"@markwilsonit","twitter_misc":{"Written by":"Mark Wilson","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#article","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm"},"author":{"name":"Mark Wilson","@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"headline":"Why “cloud” represents disruptive innovation – and the changes at HP are just the tip of the iceberg","datePublished":"2011-08-24T08:46:54+00:00","dateModified":"2012-03-08T12:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm"},"wordCount":589,"commentCount":1,"publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"image":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#primaryimage"},"thumbnailUrl":"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=&l=as2&o=2&a=0060521996","keywords":["Cloud computing","Hewlett Packard","Innovation"],"articleSection":["Technology"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm","url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm","name":"Why \"cloud\" represents disruptive innovation - and the changes at HP are just the tip of the iceberg - markwilson.it","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#primaryimage"},"image":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#primaryimage"},"thumbnailUrl":"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=&l=as2&o=2&a=0060521996","datePublished":"2011-08-24T08:46:54+00:00","dateModified":"2012-03-08T12:00:45+00:00","breadcrumb":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#primaryimage","url":"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=&l=as2&o=2&a=0060521996","contentUrl":"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=&l=as2&o=2&a=0060521996"},{"@type":"BreadcrumbList","@id":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.markwilson.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"Why “cloud” represents disruptive innovation – and the changes at HP are just the tip of the iceberg"}]},{"@type":"WebSite","@id":"https:\/\/www.markwilson.co.uk\/blog\/#website","url":"https:\/\/www.markwilson.co.uk\/blog\/","name":"markwilson.it","description":"get-info -class technology | write-output > \/dev\/web","publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.markwilson.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468","name":"Mark Wilson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","url":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Mark Wilson"},"logo":{"@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1"},"description":"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.","sameAs":["http:\/\/www.markwilson.co.uk\/","https:\/\/www.instagram.com\/markwilsonuk\/","https:\/\/www.linkedin.com\/in\/markawilson\/","https:\/\/x.com\/markwilsonit","https:\/\/www.youtube.com\/channel\/UCWHlZCoHRTocdvtrOJ2IL4A"],"url":"https:\/\/www.markwilson.co.uk\/blog\/author\/mark-wilson"}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2712,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/03\/adapt-evolve-innovate-or-face-extinction.htm","url_meta":{"origin":2975,"position":0},"title":"Adapt, evolve, innovate – or face extinction","author":"Mark Wilson","date":"Wednesday 16 March 2011","format":false,"excerpt":"I've written before (some might say too often) about the impact of tablet computers (and smartphones) on enterprise IT. This morning, Andy Mulholland, Global CTO at Capgemini, wrote a blog post that grabbed my attention, when he posited that tablets and smartphones are the disruptive change lever that is required\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2964,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/the-theory-of-disruptive-innovation-from-the-innovators-dilemma.htm","url_meta":{"origin":2975,"position":1},"title":"The theory of disruptive innovation (from The Innovator’s Dilemma)","author":"Mark Wilson","date":"Tuesday 23 August 2011","format":false,"excerpt":"I always like the idea of reading more business books, but somehow that doesn't often transition to reality as I tend to use my travel time to listen to podcasts, catch up on email or Twitter and I'm more likely to read a novel or a magazine before I go\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3445,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/10\/cloudwashing.htm","url_meta":{"origin":2975,"position":2},"title":"Cloudwashing","author":"Mark Wilson","date":"Tuesday 11 October 2011","format":false,"excerpt":"Cloud this, cloud that: frankly I'm tired of hearing about \"the cloud\" and, judging from the debate I've had on Twitter this afternoon, I'm not alone. The trouble is that the term \"cloud\" has been abused and has become a buzzword (gamification is another - big data could be next...).\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4454,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/10\/innovation-abuse.htm","url_meta":{"origin":2975,"position":3},"title":"Innovation abuse","author":"Mark Wilson","date":"Thursday 11 October 2012","format":false,"excerpt":"Last week I was attending some product awareness training where claims were being made that a particular vendor's servers were \"innovative\". \"Really?\", I thought, \"how's that then?\". I decided not to ask as I'd already been quite disruptive about the presenter's use of out-of-date analyst reports on CIO priorities but\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/insert-innovation-here.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2205,"url":"https:\/\/www.markwilson.co.uk\/blog\/2010\/11\/easyjets-journey-into-the-clouds.htm","url_meta":{"origin":2975,"position":4},"title":"easyJet’s journey into the clouds","author":"Mark Wilson","date":"Tuesday 23 November 2010","format":false,"excerpt":"Last month, I spent some time at Microsoft's Partner Business Briefing on Transitioning to the Cloud (#pbbcloud).\u00c2\u00a0 To be honest, the Microsoft presentations were pretty dull, the highlight being the sharp glances from Steve Ballmer as he saw me working on my iPad (which led to some interesting comments in\u2026","rel":"","context":"In \"Microsoft Azure\"","block_context":{"text":"Microsoft Azure","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/azure"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7801,"url":"https:\/\/www.markwilson.co.uk\/blog\/2019\/12\/digital-transformation-its-not-about-the-technology.htm","url_meta":{"origin":2975,"position":5},"title":"Digital transformation – it’s not about the technology","author":"Mark Wilson","date":"Wednesday 18 December 2019","format":false,"excerpt":"For the last few years, every IT organisation has been talking about \"digital\". Digital this, digital that. \"Digital transformation\" has become a buzzword (OK, two words), just like \"Cloud\" in 2010 or \"Big Data\" a few years later. But what do we mean when we talk about digital transformation? It\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"Cloud, Business and Digital Transformation","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/transformation.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2975"}],"version-history":[{"count":7,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2975\/revisions"}],"predecessor-version":[{"id":3690,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2975\/revisions\/3690"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}