{"id":3342,"date":"2011-11-30T12:00:09","date_gmt":"2011-11-30T12:00:09","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=3342"},"modified":"2017-12-22T12:41:53","modified_gmt":"2017-12-22T12:41:53","slug":"marketing-in-a-digital-world-allisterf-at-digitalsurrey","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2011\/11\/marketing-in-a-digital-world-allisterf-at-digitalsurrey.htm","title":{"rendered":"Marketing in a digital world (@allisterf at #digitalsurrey)"},"content":{"rendered":"

Last Thursday was Digital Surrey<\/a> night and this month’s speaker was Allister Frost, Head of Digital Marketing Strategy at Microsoft. \u00a0Allister gave an engaging talk on “doing marketing in a digital world” and, whilst there might have been a couple of things I wasn’t entirely convinced of, I’m not a marketing professional (even if I spend a good chunk of my day in what could be described as marketing) so I’ll defer to those with more experience.<\/p>\n

Allister has kindly shared his slides, along with some supporting materials – which makes my task of blogging about the evening a lot easier, but I decided to have a play with Storify<\/a> for this one:<\/p>\n