{"id":3546,"date":"2011-08-19T13:48:17","date_gmt":"2011-08-19T12:48:17","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=3546"},"modified":"2012-05-28T10:52:35","modified_gmt":"2012-05-28T09:52:35","slug":"rumours-of-the-death-of-it-consumerisation-have-been-greatly-exaggerated","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/rumours-of-the-death-of-it-consumerisation-have-been-greatly-exaggerated.htm","title":{"rendered":"Rumours of the death of IT consumerisation have been greatly exaggerated"},"content":{"rendered":"

If you follow anyone IT-related on Twitter, or even the mainstream media, it’s difficult to have missed Hewlett-Packard (HP)’s news that it is planning to discontinue the production of WebOS devices and is considering a full or\u00a0partial\u00a0separation of its personal systems group<\/a>.<\/p>\n

I’m not entirely comfortable with\u00a0commenting on a competitor’s business strategy on a Fujitsu blog (so I won’t) but I was more than a little surprised this morning when I saw CloudPro’s article suggesting that “HP’s cloud bet could kill consumerisation in IT<\/a>“. Really?<\/p>\n

Yes, all that glitters is not gold and,\u00a0undoubtedly, there are some challenges for device manufacturers to overcome but, as Joe Baguley<\/a> (EMEA Chief Cloud Technologist at VMware) has presented on a number of\u00a0occasions, the consumerisation of IT is nothing to do with iPads, TouchPads (or even Stylistic Q550s<\/a>…). It’s not about any device!<\/p>\n

Put simply, the consumerisation of enterprise IT is about providing IT as-a-service.<\/p>\n

Prior to the emergence of the world-wide web, users<\/em> did what they were told to \u2013 making use of the hardware and software that the IT department provided. Now the dynamic has changed: the boundaries between work and play have eroded and, for many knowledge workers, there is no clear separation between business and personal tasks. Work has become something we do, not a place where we go, and those \u201cusers\u201d have become\u00a0consumers<\/em>.<\/p>\n

Consumers want to feel empowered \u2013 they desire flexibility, personalisation and immediate gratification. Our information workers want IT to work for them, in the way that they need it to work. They desire a portable, device independent, always-on (and instant-on) modern working environment that provides access to information from any device (including data synchronisation), with self-service subscriptions to provide access to application stores\/portals and personal\/professional persona management. If that sounds challenging, they are used to this in the consumer space \u2013 now they want it in business and a sizable proportion of employees are circumventing IT policies to self-provision at least a part of their IT toolkit.<\/p>\n

Just like our banks, social networks, recreational websites and email, the organisational IT department has become a service provider. Furthermore, if the IT department can\u2019t provide a service, consumers are happy to go elsewhere \u2013 leading to the emergence of what has become known as shadow IT<\/em>.<\/p>\n

Sometimes this shadow IT grows out of the need to do something that\u2019s not possible on the corporate infrastructure (like using Dropbox to share a file with a colleague in another part of the world); and sometimes it\u2019s officially sanctioned (for example, a business unit director deciding that salesforce.com is a more appropriate CRM solution than the IT-provided line of business application).<\/p>\n

Regardless of the source of the shadow IT, it takes a brave CIO to try and fight it. Whether the approach is to embrace, contain, block or ignore, consumerisation is a trend that\u2019s increasingly difficult to avoid.<\/p>\n

[This post originally appeared on the Fujitsu UK and Ireland CTO Blog<\/a>.]<\/p>\n","protected":false},"excerpt":{"rendered":"

If you follow anyone IT-related on Twitter, or even the mainstream media, it’s difficult to have missed Hewlett-Packard (HP)’s news that it is planning to discontinue the production of WebOS devices and is considering a full or\u00a0partial\u00a0separation of its personal systems group. I’m not entirely comfortable with\u00a0commenting on a competitor’s business strategy on a Fujitsu … Continue reading Rumours of the death of IT consumerisation have been greatly exaggerated<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[457,113,212],"class_list":["post-3546","post","type-post","status-publish","format-standard","hentry","category-technology","tag-fujitsu-uk-and-ireland-cto-blog","tag-hp","tag-it-consumerisation"],"yoast_head":"\nRumours of the death of IT consumerisation have been greatly exaggerated - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/rumours-of-the-death-of-it-consumerisation-have-been-greatly-exaggerated.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rumours of the death of IT consumerisation have been greatly exaggerated - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"If you follow anyone IT-related on Twitter, or even the mainstream media, it’s difficult to have missed Hewlett-Packard (HP)’s news that it is planning to discontinue the production of WebOS devices and is considering a full or\u00a0partial\u00a0separation of its personal systems group. 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This morning, Andy Mulholland, Global CTO at Capgemini, wrote a blog post that grabbed my attention, when he posited that tablets and smartphones are the disruptive change lever that is required\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2395,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/03\/why-the-consumerisation-of-it-is-nothing-to-do-with-ipads.htm","url_meta":{"origin":3546,"position":1},"title":"Why the consumerisation of IT is nothing to do with iPads","author":"Mark Wilson","date":"Tuesday 22 March 2011","format":false,"excerpt":"Last week, I wrote a post on the Fujitsu UK and Ireland CTO Blog about the need to adapt and evolve, or face extinction\u00a0(in an IT context).\u00a0 IT consumerisation was a key theme of that post and, the next evening, at my first London Cloud Camp, I found myself watching\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2716,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/01\/tablets-how-will-they-impact-your-enterprise-it.htm","url_meta":{"origin":3546,"position":2},"title":"Tablets: How will they impact your enterprise IT?","author":"Mark Wilson","date":"Thursday 13 January 2011","format":false,"excerpt":"It seems that last week's Consumer Electronics Show (CES) can be summed up with one word: \"Tablet\". Even though Steve Ballmer, CEO at Microsoft, demonstrated an HP \"slate\" running Windows in last year's CES keynote, Apple managed to steal Microsoft's thunder with the iPad and this year's show saw just\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3564,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/11\/bring-your-own-or-use-what-you-are-told.htm","url_meta":{"origin":3546,"position":3},"title":"Bring your own\u2026 or use what you are told?","author":"Mark Wilson","date":"Wednesday 16 November 2011","format":false,"excerpt":"A few days ago, I read an article about the risks presented by IT consumerisation. It rang alarm bells with me because, whilst the premise is sound (there are risks, some serious ones, and they need to be mitigated), the focus seemed to be on controlling data leakage by restricting\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3788,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/03\/short-takes-from-the-consumerisation-of-it-to-open-data.htm","url_meta":{"origin":3546,"position":4},"title":"Short takes: from the consumerisation of IT to open data","author":"Mark Wilson","date":"Saturday 31 March 2012","format":false,"excerpt":"This week has been a crazy one - and things don't look like getting much easier over the next few weeks as we enter a new financial year and my job shifts its focus to be less externally-focused and more about technical strategy and governance. 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