{"id":3556,"date":"2011-10-04T15:59:19","date_gmt":"2011-10-04T14:59:19","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=3556"},"modified":"2012-05-28T10:49:13","modified_gmt":"2012-05-28T09:49:13","slug":"as-amazon-fuels-the-fire-where-are-the-networks-to-deliver-our-content","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2011\/10\/as-amazon-fuels-the-fire-where-are-the-networks-to-deliver-our-content.htm","title":{"rendered":"As Amazon fuels the fire, where are the networks to deliver our content?"},"content":{"rendered":"

Last week saw\u00a0Amazon’s announcement of the Kindle Fire<\/a>\u00a0– a new tablet computer which marks the\u00a0bookstore-turned-online-warehouse-turned-cloud-infrastructure-provider<\/em>‘s latest skirmish into the world of content provision and consumption. It’s not going to be available in the UK and Ireland for a while (some of the supporting services don’t yet exist here) but many technology commentators have drawn comparisons with the Apple iPad – the current tablet market leader (by a country mile). And, whilst there are comparisons (both are tablets, both rely on content) –\u00a0they really do compete in different sectors<\/a>.<\/p>\n

Even as an iPad user, I can see the attractiveness of the Kindle Fire: If Amazon is able to execute its strategy (and all signs suggest they are), then they can segment the tablet market leaving Apple at the premium end and shifting huge volumes of low price devices to non-geeks. Note how Amazon has maintained a range of lower-price eInk devices too? That’s all about preserving and growing the existing user base – people who like reading, like the convenience of eBooks but who are not driven by technology.<\/p>\n

At this point you’re probably starting to wonder why I’m writing this on a blog from a provider of enterprise IT systems and services. How is this really relevant to the enterprise? Actually, I think it is really relevant. I’ve written about the consumerisation of enterprise IT over and over (on this blog<\/a> and elsewhere) but, all of a sudden, we’re not talking about a \u00a3650 iPad purchase (a major commitment for most people) but a sub-\u00a3200 tablet (assuming the Fire makes it to the UK). And that could well mark a tipping point where Android, previously largely confined to smartphones, is used to access other enterprise services.<\/p>\n

I can think of at least one former CIO for whom that is a concern:\u00a0the variety of Android platforms and the potential for malware is a significant security risk<\/a>. But we can’t stick our heads in the sand, or ban Android devices – we need to find a way forward that is truly device and operating system agnostic (and I think that’s best saved as a topic for another blog post).<\/p>\n

What the Apple iPad, Amazon Kindle Fire, and plethora of Google Android-powered devices have in common is their reliance on content. Apple and Amazon both have a content-driven strategy (Google is working on one) but how does that content reach us? Over the Internet.<\/p>\n

And there stands a problem… outside major cities, broadband provision is still best described as patchy. There are efforts to improve this (including, but not exclusively, those which Fujitsu is\u00a0taking\u00a0part in<\/a>) but 3G and \u00a04G mobile networks are a part of the picture.<\/p>\n

UK businesses and consumers won\u2019t be able to fully benefit from new cloud-based tools until the UK has a nationwide reliable high speed mobile data network and\u00a0a new paper, published today by\u00a0the Open Digital Policy Organisation<\/a>\u00a0suggests that the UK is at least 2 years behind major countries in its 4G rollout plans. Aside from the potential cost to businesses of \u00a3732m a year, \u00a0we’re all consumers, downloading content to our Kindles, iPads, watching TV catch-up services like BBC iPlayer and 4oD, as well as video content from YouTube, Vimeo, etc. Add to that\u00a0the networks of sensors that will drive the future Internet<\/a> – and then consider that many businesses are starting to question the need for expensive wide area network connections when inexpensive public options are available… I think you get my point\u2026<\/p>\n

We live in a content-driven society \u2013 more and more so by the day… sadly it seems that the \u201cinformation superhighway\u201d is suffering from congestion and that may well stifle our progress.<\/p>\n

[This post originally appeared on the Fujitsu UK and Ireland CTO Blog<\/a>.]<\/p>\n","protected":false},"excerpt":{"rendered":"

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Again, I didn't want to spend much money - I've suffered at the hands of Apple's built-in obselescence previously, and the Amazon Kindle Fire HD 8 seemed to fit the\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"RootJunky's Amazon Fire Tablet Tool at work","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/amazon-fire-google-play-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3831,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/04\/fighting-with-competing-ebook-standards.htm","url_meta":{"origin":3556,"position":4},"title":"Fighting with competing eBook standards","author":"Mark Wilson","date":"Wednesday 11 April 2012","format":false,"excerpt":"Last year, I was involved in the production of Fujitsu's\u00a0White Book of Cloud Security\u00a0(continuing the series after the\u00a0White Book of Cloud Adoption) and earlier today I was sent copies in eBook form. \u00a0I emailed them to my Kindle (app), only to find that Amazon doesn't support .EPUB format books. \u00a0Whilst\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8143,"url":"https:\/\/www.markwilson.co.uk\/blog\/2020\/12\/installing-google-play-on-an-amazon-kindle-fire-tablet.htm","url_meta":{"origin":3556,"position":5},"title":"Installing Google Play on an Amazon Kindle Fire tablet","author":"Mark Wilson","date":"Sunday 27 December 2020","format":false,"excerpt":"Amazon's Kindle Fire tablets are excellent value but they run their own version of Android (Fire OS). 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