{"id":3939,"date":"2012-05-11T12:27:50","date_gmt":"2012-05-11T11:27:50","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=3939"},"modified":"2012-05-11T14:04:46","modified_gmt":"2012-05-11T13:04:46","slug":"a-microsoft-view-on-the-consumerisation-of-it-ukitcamp","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2012\/05\/a-microsoft-view-on-the-consumerisation-of-it-ukitcamp.htm","title":{"rendered":"A Microsoft view on the consumerisation of IT (#ukitcamp)"},"content":{"rendered":"<p>I never realised that my blog posts were feared. At least not until Microsoft&#8217;s <a href=\"http:\/\/andrewfryer.com\">Andrew Fryer<\/a>\u00a0(<a href=\"http:\/\/twitter.com\/deepfat\">@deepfat<\/a>) said he was less concerned about my event feedback on yesterday&#8217;s IT Pro Camp event than on my blog post! Well, all I can promise is to try and be objective, fair and balanced &#8211; which is what readers have come to expect around here &#8211; even if there is less Microsoft-focused content these days.<\/p>\n<p>I went along to <a href=\"http:\/\/uktechdays.cloudapp.net\/it-pro-camps\/manage-consumer-devices-on-a-corporate-network-birmingham.aspx\">yesterday&#8217;s IT Pro Camp on Consumerisation<\/a> as a result of a Twitter conversation that suggested I come and see what Microsoft is doing to embrace and support consumerisation. \u00a0To be fair, I should have known better. For the last 20 years, Microsoft has provided desktop (and back-office) systems to enterprises and the consumerisation megatrend threatens this hegemony. Sure, they also operate in the consumer space, but consumerisation is increasingly mobile and cross-platform which means that Microsoft&#8217;s dominance is weakening*.<\/p>\n<p>What the UK TechNet team has done is to put\u00a0together\u00a0a workshop that looks at how Microsoft tools can be used to support consumerisation in the enterprise &#8211; and, at that level, it worked well (although I&#8217;m pretty sure the event\u00a0synopsis\u00a0changed at some point between me booking my place and it actually taking place). \u00a0Even so, I was naive to expect anything more than marketing. Indeed, I nearly went home at lunchtime as it was starting to feel like a big System Center Configuration Manager pitch and there was very little discussion of what is really meant by the consumerisation of IT.<\/p>\n<p>There is little doubt in my mind that the event provided a great demo to show off a host of functionality in Microsoft&#8217;s products (and, to be fair, there is an increasing amount of cross-platform support too) but, time and time again, I was the awkward so-and-so who asked how I would implement a feature (for example Direct Access) in a cross-platform estate (e.g. for BYOD) and the answer was that it needs Windows.<\/p>\n<p>So, <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2012\/05\/big-data-according-to-the-oracle.htm\">earlier in the week I was slating Oracle for an event that basically said &#8220;buy more of our stuff&#8221;<\/a> and this week&#8230; well, it&#8217;s just &#8220;stuff&#8221; from Redmond instead of (different) &#8220;stuff&#8221; from Redwood Shores, I guess.<\/p>\n<p>Even so, there were some snippets within the product demos that I would like to call out &#8211; for example, <a href=\"http:\/\/simon-may.com\">Simon May<\/a>\u00a0(<a href=\"http:\/\/twitter.com\/simonster\">@simonster<\/a>)&#8217;s assertion that:<\/p>\n<blockquote><p>&#8220;We need to be more permissive of what&#8217;s allowed on the network &#8211; it&#8217;s easier to give access to 80% most of time and concentrate on securing the 20%.&#8221;<\/p><\/blockquote>\n<p>In a nutshell, Simon is re-enforcing the point I made earlier this month when <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2012\/05\/network-access-control-does-its-job-but-is-a-dirty-network-such-a-bad-thing.htm\">I suggested that network access control was outdated<\/a> and de-perimiterisation is the way forward (although Microsoft&#8217;s implementation of NAC &#8211; called Network Access Protection &#8211; did feature in a demonstration). \u00a0There was also a practical demonstration of how to segregate traffic so that the crown jewels are safe in a world of open access (using IPsec) and, although the Windows implementation is simpler through the use of Group Policy, this will at least work on other devices (Macs and Linux PCs at least &#8211; I&#8217;m not so sure about mobile clients).<\/p>\n<p>Of course, hosted shared desktops (Remote Desktop Services) and virtual desktop infrastructure reared their ugly heads but it&#8217;s important to realise these are just tactical solutions &#8211; sticking plaster if you like &#8211; until we finally break free from a desktop-centric approach and truly embrace the App Internet, with data-centric policies to providing access.<\/p>\n<p>There was no discussion of how to make the App Internet real (aside from App-V demos and SharePoint\/System Centre Configuration Manager application portals) but, then again, this was an IT Pro event and not for developers &#8211; so maybe a discussion on application architecture was asking a little too much&#8230;<\/p>\n<p>Other topics included protection of mobile devices, digital rights management, and federation, featuring a great analogy from Simon as he described claims-based authentication as being a bit like attempting to buy a drink in a bar, and being asked to prove your age, with a driving licence, that&#8217;s trusted because the issuer (e.g. DVLA in mainland Britain) has gone through\u00a0rigourous\u00a0checks.<\/p>\n<p>Hopefully this post isn&#8217;t too critical &#8211; my feedback basically said that there is undoubtedly a lot of work that&#8217;s gone into creating the TechDays IT Pro Camps and for many people they will be valuable. Indeed, even for me (<a href=\"https:\/\/www.markwilson.co.uk\/blog\/2010\/05\/new-jobfull-disclosure.htm\">I haven&#8217;t been involved in Microsoft products, except as a user, for a couple of years now<\/a>) it&#8217;s been a great refresher\/update on some of the new technologies. But maybe\u00a0IT architects have a different view? Or maybe it&#8217;s time for me to get more intimately involved in technology again?<\/p>\n<p>&nbsp;<\/p>\n<p>*\u00a0I don&#8217;t see Microsoft being pushed out any time soon &#8211; Windows still runs on a billion PCs worldwide and analysts haven&#8217;t given up hope on Windows Phone either &#8211; at least not based on\u00a0<a href=\"https:\/\/www.markwilson.co.uk\/blog\/2012\/03\/short-takes-from-the-consumerisation-of-it-to-open-data.htm\">an IDC event I attended recently<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I never realised that my blog posts were feared. At least not until Microsoft&#8217;s Andrew Fryer\u00a0(@deepfat) said he was less concerned about my event feedback on yesterday&#8217;s IT Pro Camp event than on my blog post! Well, all I can promise is to try and be objective, fair and balanced &#8211; which is what readers &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2012\/05\/a-microsoft-view-on-the-consumerisation-of-it-ukitcamp.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">A Microsoft view on the consumerisation of IT (#ukitcamp)<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[212,1,194],"class_list":["post-3939","post","type-post","status-publish","format-standard","hentry","category-technology","tag-it-consumerisation","tag-microsoft","tag-oracle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Microsoft view on the consumerisation of IT (#ukitcamp) - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2012\/05\/a-microsoft-view-on-the-consumerisation-of-it-ukitcamp.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Microsoft view on the consumerisation of IT (#ukitcamp) - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"I never realised that my blog posts were feared. At least not until Microsoft&#8217;s Andrew Fryer\u00a0(@deepfat) said he was less concerned about my event feedback on yesterday&#8217;s IT Pro Camp event than on my blog post! 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This blog has always been\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4030,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/05\/it-consumerisation-adapting-to-meet-the-demands-of-an-evolving-workforce.htm","url_meta":{"origin":3939,"position":1},"title":"IT consumerisation: adapting to meet the demands of an evolving workforce","author":"Mark Wilson","date":"Wednesday 30 May 2012","format":false,"excerpt":"I've written (and tweeted) quite a bit about IT consumerisation over the last year or two and tomorrow I'll be joining a \"think tank\" on the Evolving Workforce as a part of Dell's 2012 Technology Camp in London. \u00a0Being one of a panel will be a new experience for me\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/delltechcamp2012.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2395,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/03\/why-the-consumerisation-of-it-is-nothing-to-do-with-ipads.htm","url_meta":{"origin":3939,"position":2},"title":"Why the consumerisation of IT is nothing to do with iPads","author":"Mark Wilson","date":"Tuesday 22 March 2011","format":false,"excerpt":"Last week, I wrote a post on the Fujitsu UK and Ireland CTO Blog about the need to adapt and evolve, or face extinction\u00a0(in an IT context).\u00a0 IT consumerisation was a key theme of that post and, the next evening, at my first London Cloud Camp, I found myself watching\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2414,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/03\/how-george-lucas-might-describe-the-consumerisation-of-it.htm","url_meta":{"origin":3939,"position":3},"title":"How George Lucas might describe the consumerisation of IT","author":"Mark Wilson","date":"Tuesday 29 March 2011","format":false,"excerpt":"Last week, I spent a morning at an IDC briefing on the consumerisation of IT. \u00a0It was a good session, but I can't really blog about it as the information was copyright (although I am writing a white paper on the topic, and I'm sure there will be at least\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3546,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/rumours-of-the-death-of-it-consumerisation-have-been-greatly-exaggerated.htm","url_meta":{"origin":3939,"position":4},"title":"Rumours of the death of IT consumerisation have been greatly exaggerated","author":"Mark Wilson","date":"Friday 19 August 2011","format":false,"excerpt":"If you follow anyone IT-related on Twitter, or even the mainstream media, it's difficult to have missed Hewlett-Packard (HP)'s news that it is planning to discontinue the production of WebOS devices and is considering a full or\u00a0partial\u00a0separation of its personal systems group. 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