{"id":4082,"date":"2012-06-01T10:00:27","date_gmt":"2012-06-01T09:00:27","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=4082"},"modified":"2013-03-23T22:39:48","modified_gmt":"2013-03-23T22:39:48","slug":"consumerisation-think-tank-panel-at-dell-technology-camp-2012-delltechcamp","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2012\/06\/consumerisation-think-tank-panel-at-dell-technology-camp-2012-delltechcamp.htm","title":{"rendered":"Consumerisation think tank panel at Dell Technology Camp 2012 (#DellTechCamp)"},"content":{"rendered":"<p><a href=\"https:\/\/www.markwilson.co.uk\/blog\/2012\/05\/it-consumerisation-adapting-to-meet-the-demands-of-an-evolving-workforce.htm\">Yesterday afternoon, I took part in a panel discussion on the evolution of consumerisation<\/a>\u00a0as part of a Dell Technology Camp and in advance of the publication of the third part of Dell\/TNS Global&#8217;s\u00a0<a href=\"http:\/\/content.dell.com\/us\/en\/corp\/d\/corp-comm\/the-evolving-workforce.aspx\">Evolving Workforce research<\/a>. \u00a0It was the first time I&#8217;ve taken part in an event like this and I have to admit I was pretty nervous but it was also an enjoyable experience &#8211; particularly given the wonderful surroundings of the Saatchi Gallery in south-west London. \u00a0I only wish I&#8217;d been able to tweet during the event (I did scribble some notes but was focusing so much on the conversation that tweeting would have been a step to far for this Gen-Xer who isn&#8217;t so great at &#8220;partial attention&#8221;!)<\/p>\n<p><a title=\"Evolving Workforce Think Tank @ #DellTechCamp by Dell's Official Flickr Page, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/dellphotos\/7309402394\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright\" alt=\"Evolving Workforce Think Tank @ #DellTechCamp\" src=\"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7072\/7309402394_c2ee184358_n.jpg?resize=320%2C231\" width=\"320\" height=\"231\" \/><\/a>Chaired by Stephen O&#8217;Donnell (<a href=\"http:\/\/twitter.com\/stephenodonnell\">@stephenodonnell<\/a>), the discussion examined a number of topics related to consumerisation, including:\u00a0the generational divide myth;\u00a0recruiting and retaining talent;\u00a0new working practices;\u00a0technology choices;\u00a0security;controlling costs and driving profit; and\u00a0the impacts of geography and market sector on progress.<\/p>\n<p><a href=\"http:\/\/storify.com\/Dell\/dell-technology-camp-2012-london-31st-may\/\">Dell have produced a Storify story about the whole day<\/a>\u00a0(not just the panel discussion) &#8211; and you can\u00a0<a href=\"https:\/\/www.eiseverywhere.com\/ehome\/techcamp2012\/live\">catch the recording of the live stream<\/a>\u00a0&#8211; but, for those who don&#8217;t have a couple of hours to spare, I thought I&#8217;d blog the highlights&#8230; I guess you could think of them as the tweets that never were:<\/p>\n<ul>\n<li>Stephen Yap, TNS UK: <strong>It&#8217;s a myth that only generation Y gets &#8220;social&#8221; and consumerisation<\/strong>; TNS&#8217; research finds that older generations are more accepting of IT as a transformation agent (and younger people are more\u00a0sceptical). \u00a0[Something that one of my Baby Boomer colleagues, Vin Hughes, suggested over a year ago in a blog post about <a href=\"http:\/\/blogs.ts.fujitsu.com\/uk-ie\/cto\/2011\/03\/the-digital-world-and-generational-labels\">the digital world and generational labels<\/a>.]<\/li>\n<li>Alexis Lane, The Head Partnership: Organisations need a element of control to stay within the law, including open communication of policies.<\/li>\n<li>Stephen Yap: IT is not just a utility &#8211; get it right and it can be a motivator for employees.<\/li>\n<li>Mark Wilson (<a href=\"http:\/\/twitter.com\/markwilsonit\">@MarkWilsonIT<\/a>): <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/03\/why-the-consumerisation-of-it-is-nothing-to-do-with-ipads.htm\">The IT department is just a provider of &#8220;stuff&#8221; in our personal clouds<\/a> &#8211; just like our bank, supermarket, email provider, etc. [Credit is due to Joe Baguley (<a href=\"https:\/\/twitter.com\/joebaguley\">@JoeBaguley<\/a>) for that one&#8230; also see my post on <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2012\/03\/personal-cloud-call-it-what-you-want-ignore-it-at-your-peril.htm\">the rise of the personal cloud<\/a>, inspired by David Gentle (<a href=\"https:\/\/twitter.com\/#!\/davegentle\">@DaveGentle<\/a>).]<\/li>\n<li>Helen Calthrop-Owen, Axicom: Consumerisation is part of a bigger change regarding how people work together.<\/li>\n<li>Tim Weber (<a href=\"http:\/\/twitter.com\/tim_weber\">@Tim_Weber<\/a>), BBC: Policies alone are not enough &#8211; citing Joshua Klein (<a href=\"http:\/\/twitter.com\/joshuaklein\">@JoshuaKlein<\/a>) he says that we need to &#8220;<a href=\"http:\/\/www.hackingwork.com\/\">hack our work<\/a>&#8220;, noting that it could get you fired, or you could be a big winner.<\/li>\n<li>Bryan Jones (<a href=\"https:\/\/twitter.com\/bryanatdell\">@BryanAtDell<\/a>), Dell: It&#8217;s not &#8220;lazy IT&#8221; that holds us back so much as cultural challenges &#8211; the key is to create &#8220;competitive\u00a0differentiation&#8221;.<\/li>\n<li>Mathias Kn\u00f6fel (<a href=\"http:\/\/twitter.com\/mathiascontext\">@MathiasContext<\/a>): Consider the cost factors and end user benefit &#8211; given a choice users will pay for flexibility.<\/li>\n<li>Mark Wilson: <strong>Get under the surface of BYO and you&#8217;ll find it&#8217;s more about choice<\/strong> &#8211; giving users the\u00a0ability\u00a0to trade up to a &#8220;sexier&#8221; device [credit due to Garry Martin (<a href=\"http:\/\/twitter.com\/garrymartin\">@GarryMartin<\/a>).]<\/li>\n<li>Stephen Yap: Emerging markets see employer-provided devices as attractive (they tend not to have PCs at home); meanwhile in the US\/Canada it&#8217;s about Bring Your Own Cloud [what I called the personal cloud] &#8211; questioning the need for corporate IT. <strong>Not so much about the choice of device but working in the way in which we have become accustomed to<\/strong>.<\/li>\n<li>Alexis Lane: <strong>Increasingly difficult to draw lines of ownership<\/strong> (intellectual property and corporate data vs. life) &#8211; often old questions arise in a new context (e.g. the ownership of a contact database cf. LinkedIn profile).<\/li>\n<li>Stuart Collingwood, Nivio: Enterprise-grade social media does exist; devices are more emotional and entitlement can create friction (i.e. who is entitled to what); <strong>light touch integration is required for end users to access corporate IT<\/strong>.<\/li>\n<li>Bryan Jones: There is no silver bullet (in terms of technology); what&#8217;s required is a &#8220;portfolio discussion&#8221; about on premise IT; extrenal service provision (e.g. cloud) and how to bridge the gap.<\/li>\n<li>Stuart Collingwood: Employee expectations for IT performance are &#8220;brutal&#8221;; tolerance of &#8220;corporate\u00a0lethargy&#8221; and\u00a0inflexible\u00a0applications has dropped.<\/li>\n<li>Tim Weber: Users tend to blame devices or applications but may be other issues; legacy holds us back (e.g. network performance).<\/li>\n<li>Mark Wilson: Returning to issues of cost &#8211; tax implications with benefits in kind &#8211; need clearer advice from government.<\/li>\n<li>Bryan Jones: The consumer knows what is possible &#8211; <strong>consumerisation is not solely an IT issue but raises business functional questions<\/strong>. The trick is to simplify IT, to become more responsive &#8211; and innovation is\u00a0occurring\u00a0whether we like it or not &#8211; there&#8217;s an opportunity to embrace it and to listen across the organisation, not just to IT.<\/li>\n<li>Stephen Yap: <strong>There&#8217;s a shift towards outcome-based working<\/strong> with an unspoken contract between freedom and blurred boundaries [i.e. no more 9-5] and digital natives find this easier to understand.<\/li>\n<li>PJ Dwyer, Dell: Flexible working is popular, but some employees dislike the remoteness\/don&#8217;t feel part of the team.<\/li>\n<li>Tim Weber: In addition to recognition issues, some roles require collaborative working and presence; interesting to see that Twitter (distributed\u00a0by nature) has triggered Tweet-Ups &#8211; the Human Being is a social animal and companies are social organisations; consider team dynamics (e.g. in a large team, others suspicious that they are carrying the load) &#8211; management becomes a task of ensuring everyone knows what their colleagues are doing.<\/li>\n<li>Marie-Christine Pygott, Context: Communications occur in many ways &#8211; if employees are not present,\u00a0they\u00a0are not on the mind of others (you can&#8217;t walk over to their desk for a chat).<\/li>\n<\/ul>\n<div>[blackbirdpie url=&#8221;https:\/\/twitter.com\/TNS_UK\/status\/208204232141193216&#8243;]<\/div>\n<ul>\n<li>Stephen O&#8217;Donnell: We need a virtual watercooler, do we need to use social media to highlight work milestones [or even, &#8220;I&#8217;m taking the kids to school, I&#8217;ll be back in 20 mins&#8221;]?<\/li>\n<li>Stuart Collingwood: Expect to see that scenario become more common as future generations enter the workplace (and we&#8217;re already seeing\u00a0changing\u00a0literacy styles, such as use of &#8220;text speak&#8221; in written English).<\/li>\n<li>Carly Tatum, Dell:\u00a0Communications\u00a0work in different ways; bringing people into a group situation from social media context can induce a different dynamic [one that doesn&#8217;t always work].<\/li>\n<li>Mathias Kn\u00f6fel: Often, meeting people face to face changes the relationship from that point onwards.<\/li>\n<li>PJ Dwyer: Emerging markets have different perspectives, due to\u00a0different\u00a0stages of development.<\/li>\n<\/ul>\n<div>[blackbirdpie url=&#8221;https:\/\/twitter.com\/GStudentAgain\/status\/208209245735366656&#8243;]<\/div>\n<ul>\n<li>Stephen Yap: In BRIC, for example, skipping PCs and moving straight to smartphones; also leapfrogging legacy in the\u00a0workplace\u00a0&#8211; not as encumbered. \u00a0It will be interesting to see the\u00a0change\u00a0as security, etc. become bigger issues in developing nations. Also cultural differences as in some\u00a0geographies\u00a0work and technology may act as motivators.<\/li>\n<li>Alexis Lane: <strong>When talking about the security of information, we need to understand what it is we are protecting.<\/strong> It&#8217;s not realistic to say &#8220;everything&#8221; &#8211; what can we be more relaxed about?<\/li>\n<li>Tim Weber: <strong>The &#8220;castle\/moat model&#8221; makes less sense as we become more mobile and blast more holes in the walls &#8211; need to look at data level<\/strong> and see what can be done to protect it; requires clever thinking, supported by technology, to understand how to protect the things that are critical to your company.<\/li>\n<li>Stuart Collingwood: <strong>We have to think differently about how we build systems<\/strong> &#8211; it&#8217;s hard (and expensive) to retrofit so we need to re-architect from the ground up.<\/li>\n<\/ul>\n<p><a title=\"Graphic Recording from Evolving Workforce Think Tank at #DellTechCamp by Dell's Official Flickr Page, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/dellphotos\/7309399632\/\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Graphic Recording from Evolving Workforce Think Tank at #DellTechCamp\" src=\"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8162\/7309399632_a77686f3fd_z.jpg?w=620\"  \/><\/a><\/p>\n<h3>Key takeaways<\/h3>\n<p>For those who find even that list too much to work through &#8211; here are the key takeaways from around the table:<\/p>\n<ul>\n<li>Stephen O&#8217;Donnell: Consumerisation is happening, it won&#8217;t stop &#8211; indeed it will accelerate; employees like it, it frees them up from coming to the office as well as from Victorian-style employment contracts; work is becoming more outcome-based; difficult to draw line between work and home; requires serious management &#8211; need to think, plan and come up with new ways of thinking.<\/li>\n<li>Tim Weber: There is no single solution; every company needs to look at legacy &#8211; not just productivity and happy employees but the underlying stategic business model &#8211; suss that out and have clarity of thinking to drive company forward; remain flexible as things will constantly change on the roadmap.<\/li>\n<li>Mathias Kn\u00f6fel:\u00a0BYOD gives opportunities for flexibiity with the right incentives but also risks that need to be thought through more carefully (e.g. legal\/risk).<\/li>\n<li>Mark Wilson: From an end-user perspective, don&#8217;t just think about the &#8220;Digital Natives&#8221;, also consider &#8220;Digital Pioneers&#8221; who have seen previous waves of IT transformation and those with no time\/inclination\u00a0too (Digital\u00a0Luddites); from a management standpoint we need to develop new attitudes to work &#8211; become more trusting and results oriented; and the IT department needs to address issues around legacy,\u00a0removing\u00a0barriers through innovation and avoiding\u00a0stagnation; finally, we can&#8217;t close lid on this box!<\/li>\n<li>PJ Dwyer: It&#8217;s happening now; organisations need to be proactive and it affects not just IT but also HR, legal &#8211; indeed the whole business. Flexibility and choice are key to success and\u00a0aspirations\u00a0vary by market and geography.<\/li>\n<li>Marie-Christine Pygott: There are pros and cons to consumerisation &#8211; it changes the dynamic of an organisation &#8211; the way people work, their flexibility, work\/life balance but also who teaches whom &#8211; employees suggest more about the technology used; there is no single solution and we need need integrated strategies; communication is vital; also differentiation in different parts of the world.<\/li>\n<li>Stuart Collingwood: Consider company culture &#8211; not just policy and structural issues &#8211; need to\u00a0instil\u00a0communications\u00a0protocols,\u00a0sensitivities\u00a0and context within company culture &#8211; requires a top down\u00a0approach. \u00a0Culture is safety net and policy handbooks are not enough. People will use technology more responsibly than you might give them credit for.<\/li>\n<li>Alexis Lane: Embedding culture of the organisation and taking a decision as to what the company needs to be is important. It&#8217;s exciting to consider technology as a motivation &#8211; and from a legal perspective we need to get to heart of data issues.<\/li>\n<li>Bryan Jones: Not just a technology discussion &#8211; people and process too; competitive advantage downstream is enormous; culture is critical to changing\u00a0the dynamic\u00a0in a company; it permeates, into how we communicate internally and how we interact with customers.<\/li>\n<li>Stephen Yap: Enterprise IT has ever been more exciting than now; we&#8217;re at a tipping point, elevating the significance of IT within the organisation and to our lives; not just about IT professionals but it makes a difference to all &#8211; in how we work and how we live; not just happy and motivated workers but new business models, new ways of doing things. And the conversations that we&#8217;re having are more strategic than 10 years ago; IT is making a bigger difference than ever before.<\/li>\n<\/ul>\n<h3>tl;dr view<\/h3>\n<p>Stephen O&#8217;Donnell&#8217;s summary: there is an enormous opportunity for businesses to adopt and drive the socialisation and consumerisation of IT; to really make a difference in driving down costs, improving agility and improving employee\/customer communication. On the other side, there is a risk that we &#8220;throw the baby out with the bathwater&#8221;, that we don&#8217;t follow the processes because it&#8217;s all new, that we under manage employees, don&#8217;t deal with security appropriately, don&#8217;t invest in the underlying infrastructure and so don&#8217;t achieve the benefits.<\/p>\n<p><em>Image credits &#8211; <a href=\"http:\/\/www.flickr.com\/photos\/dellphotos\/sets\/72157629986146952\/\">Dell&#8217;s Official Flickr Page<\/a>, licensed under <a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/deed.en_GB\">Creative Commons Attribution 2.0 Generic (CC BY 2.0)<\/a>. Visual communication\/storytelling by <a href=\"http:\/\/creativeconnection.co.uk\/\">Creative Connection<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday afternoon, I took part in a panel discussion on the evolution of consumerisation\u00a0as part of a Dell Technology Camp and in advance of the publication of the third part of Dell\/TNS Global&#8217;s\u00a0Evolving Workforce research. \u00a0It was the first time I&#8217;ve taken part in an event like this and I have to admit I was &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2012\/06\/consumerisation-think-tank-panel-at-dell-technology-camp-2012-delltechcamp.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Consumerisation think tank panel at Dell Technology Camp 2012 (#DellTechCamp)<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[459,212,50,18,157],"class_list":["post-4082","post","type-post","status-publish","format-standard","hentry","category-technology","tag-technology-camp-2012","tag-it-consumerisation","tag-it-law","tag-mobility","tag-social-networking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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At least not until Microsoft's Andrew Fryer\u00a0(@deepfat) said he was less concerned about my event feedback on yesterday's IT Pro Camp event than on my blog post! Well, all I can promise is to try and be objective, fair and balanced\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2712,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/03\/adapt-evolve-innovate-or-face-extinction.htm","url_meta":{"origin":4082,"position":2},"title":"Adapt, evolve, innovate &#8211; or face extinction","author":"Mark Wilson","date":"Wednesday 16 March 2011","format":false,"excerpt":"I've written before (some might say too often) about the impact of tablet computers (and smartphones) on enterprise IT. This morning, Andy Mulholland, Global CTO at Capgemini, wrote a blog post that grabbed my attention, when he posited that tablets and smartphones are the disruptive change lever that is required\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2395,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/03\/why-the-consumerisation-of-it-is-nothing-to-do-with-ipads.htm","url_meta":{"origin":4082,"position":3},"title":"Why the consumerisation of IT is nothing to do with iPads","author":"Mark Wilson","date":"Tuesday 22 March 2011","format":false,"excerpt":"Last week, I wrote a post on the Fujitsu UK and Ireland CTO Blog about the need to adapt and evolve, or face extinction\u00a0(in an IT context).\u00a0 IT consumerisation was a key theme of that post and, the next evening, at my first London Cloud Camp, I found myself watching\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3788,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/03\/short-takes-from-the-consumerisation-of-it-to-open-data.htm","url_meta":{"origin":4082,"position":4},"title":"Short takes: from the consumerisation of IT to open data","author":"Mark Wilson","date":"Saturday 31 March 2012","format":false,"excerpt":"This week has been a crazy one - and things don't look like getting much easier over the next few weeks as we enter a new financial year and my job shifts its focus to be less externally-focused and more about technical strategy and governance. This blog has always been\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2414,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/03\/how-george-lucas-might-describe-the-consumerisation-of-it.htm","url_meta":{"origin":4082,"position":5},"title":"How George Lucas might describe the consumerisation of IT","author":"Mark Wilson","date":"Tuesday 29 March 2011","format":false,"excerpt":"Last week, I spent a morning at an IDC briefing on the consumerisation of IT. \u00a0It was a good session, but I can't really blog about it as the information was copyright (although I am writing a white paper on the topic, and I'm sure there will be at least\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4082"}],"version-history":[{"count":14,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4082\/revisions"}],"predecessor-version":[{"id":4871,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4082\/revisions\/4871"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}