{"id":4409,"date":"2013-09-24T12:00:22","date_gmt":"2013-09-24T11:00:22","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=4409"},"modified":"2013-09-18T00:40:39","modified_gmt":"2013-09-17T23:40:39","slug":"wheel-fortune","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm","title":{"rendered":"The “wheel of fortune”"},"content":{"rendered":"

Last week, I wrote about the White Book of Big Data<\/a> – a publication I co-authored last year at Fujitsu.<\/p>\n

One of the more interesting (for me) sections of the document was an idea from one of my colleagues, providing a model to determine next steps in forming a strategy for embracing a new approach (in this case to move forward towards gaining value from the use of a big data solution but it can be applied to other scenarios too).<\/p>\n

The model starts with a “wheel” diagram and, at the centre is the first decision point. All organisations exist to generate profit (even non-profits work on the same principles, they just don’t return those profits to shareholders). \u00a0There are two ways to increase profit: reducing cost; or increasing revenue.<\/p>\n

For each of the reduce cost\/increase revenue sectors, there are two more options: direct or indirect.<\/p>\n

These four selections\u00a0lead to a number of other\u00a0opportunities\u00a0and these may be prioritised to determine which areas to focus on in a\u00a0particular\u00a0business scenario.<\/p>\n

With those priorities highlighted, a lookup table can be used to suggest appropriate courses of action to take next.<\/p>\n

It’s one of those models that’s simple and, I think, quite elegant. I’ll be looking to adopt this in other scenarios in future and I thought that readers of this blog might find it useful too…<\/p>\n

Take a look at the book<\/a> if you want to see this working in practice – “the wheel” is on page 37.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, I wrote about the White Book of Big Data – a publication I co-authored last year at Fujitsu. One of the more interesting (for me) sections of the document was an idea from one of my colleagues, providing a model to determine next steps in forming a strategy for embracing a new approach … Continue reading The “wheel of fortune”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[278,475],"class_list":["post-4409","post","type-post","status-publish","format-standard","hentry","category-technology","tag-big-data","tag-business-strategy"],"yoast_head":"\nThe "wheel of fortune" - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "wheel of fortune" - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Last week, I wrote about the White Book of Big Data – a publication I co-authored last year at Fujitsu. One of the more interesting (for me) sections of the document was an idea from one of my colleagues, providing a model to determine next steps in forming a strategy for embracing a new approach … Continue reading The “wheel of fortune”\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-24T11:00:22+00:00\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"The “wheel of fortune”\",\"datePublished\":\"2013-09-24T11:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm\"},\"wordCount\":258,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"keywords\":[\"Big data\",\"Business strategy\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm\",\"name\":\"The \\\"wheel of fortune\\\" - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"datePublished\":\"2013-09-24T11:00:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/wheel-fortune.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The “wheel of fortune”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output > \\\/dev\\\/web\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\",\"name\":\"Mark Wilson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Mark Wilson\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/image-4.png?fit=800%2C800&ssl=1\"},\"description\":\"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.\",\"sameAs\":[\"http:\\\/\\\/www.markwilson.co.uk\\\/\",\"https:\\\/\\\/www.instagram.com\\\/markwilsonuk\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/markawilson\\\/\",\"https:\\\/\\\/x.com\\\/markwilsonit\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCWHlZCoHRTocdvtrOJ2IL4A\"],\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/author\\\/mark-wilson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The \"wheel of fortune\" - markwilson.it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm","og_locale":"en_GB","og_type":"article","og_title":"The \"wheel of fortune\" - markwilson.it","og_description":"Last week, I wrote about the White Book of Big Data – a publication I co-authored last year at Fujitsu. One of the more interesting (for me) sections of the document was an idea from one of my colleagues, providing a model to determine next steps in forming a strategy for embracing a new approach … Continue reading The “wheel of fortune”","og_url":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm","og_site_name":"markwilson.it","article_published_time":"2013-09-24T11:00:22+00:00","author":"Mark Wilson","twitter_card":"summary_large_image","twitter_creator":"@markwilsonit","twitter_site":"@markwilsonit","twitter_misc":{"Written by":"Mark Wilson","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm#article","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm"},"author":{"name":"Mark Wilson","@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"headline":"The “wheel of fortune”","datePublished":"2013-09-24T11:00:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm"},"wordCount":258,"commentCount":0,"publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"keywords":["Big data","Business strategy"],"articleSection":["Technology"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm","url":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm","name":"The \"wheel of fortune\" - markwilson.it","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#website"},"datePublished":"2013-09-24T11:00:22+00:00","breadcrumb":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/wheel-fortune.htm#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.markwilson.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"The “wheel of fortune”"}]},{"@type":"WebSite","@id":"https:\/\/www.markwilson.co.uk\/blog\/#website","url":"https:\/\/www.markwilson.co.uk\/blog\/","name":"markwilson.it","description":"get-info -class technology | write-output > \/dev\/web","publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.markwilson.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468","name":"Mark Wilson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","url":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Mark Wilson"},"logo":{"@id":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/image-4.png?fit=800%2C800&ssl=1"},"description":"A Chartered IT Professional, with recent experience in technology leadership, IT strategy and practice management roles, Mark Wilson is an Enterprise Architect in the Advisory and Management Group at risual. During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. Mark is also well-known on social media and maintains an award-winning blog.","sameAs":["http:\/\/www.markwilson.co.uk\/","https:\/\/www.instagram.com\/markwilsonuk\/","https:\/\/www.linkedin.com\/in\/markawilson\/","https:\/\/x.com\/markwilsonit","https:\/\/www.youtube.com\/channel\/UCWHlZCoHRTocdvtrOJ2IL4A"],"url":"https:\/\/www.markwilson.co.uk\/blog\/author\/mark-wilson"}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":4751,"url":"https:\/\/www.markwilson.co.uk\/blog\/2013\/02\/how-to-be-a-ceo-in-10-minutes.htm","url_meta":{"origin":4409,"position":0},"title":"How to be a CEO, in 10 minutes","author":"Mark Wilson","date":"Friday 8 February 2013","format":false,"excerpt":"Recently, I was listening to a CEO give a fantastic\u00a0explanation\u00a0of his job (described as \"how to be a CEO in about 10 minutes - some free of charge advice\"). Of course, it's a massive over-simplification* but, fundamentally, this is what business is about. \u00a0I've left out all of the juicy\u2026","rel":"","context":"In "Waffle and randomness"","block_context":{"text":"Waffle and randomness","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/inane-waffle"},"img":{"alt_text":"Look after the pennies and the pounds will look after themselves","src":"https:\/\/i0.wp.com\/farm3.staticflickr.com\/2680\/4052671706_914d50505b_m.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1369,"url":"https:\/\/www.markwilson.co.uk\/blog\/2009\/02\/spending-money-to-increase-organisational-agility-at-a-time-of-economic-uncertainty.htm","url_meta":{"origin":4409,"position":1},"title":"Spending money to increase organisational agility at a time of economic uncertainty","author":"Mark Wilson","date":"Thursday 19 February 2009","format":false,"excerpt":"Last week I attended a Microsoft TechNet event in Birmingham, looking at Microsoft systems management and the role of System Center. The presenter was Gordon McKenna, who has a stack of experience with the System Center products (in particular System Center Operations Manager, for which he is an MVP) but\u2026","rel":"","context":"In \"IT Operations\"","block_context":{"text":"IT Operations","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/it-operations"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":889,"url":"https:\/\/www.markwilson.co.uk\/blog\/2007\/08\/is-this-the-latest-method-of-boosting-profits-at-bigcompanycom.htm","url_meta":{"origin":4409,"position":2},"title":"Is this the latest method of boosting profits at bigcompany.com?","author":"Mark Wilson","date":"Tuesday 28 August 2007","format":false,"excerpt":"I'm starting to wonder if I've uncovered their latest method of boosting profits for a large UK-based retailer with an international presence. As much as I dislike the company in question, I'm familiar with their product range and they considerably less expensive than where I would prefer to shop. Every\u2026","rel":"","context":"In "Waffle and randomness"","block_context":{"text":"Waffle and randomness","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/inane-waffle"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9240,"url":"https:\/\/www.markwilson.co.uk\/blog\/2026\/01\/2026-anti-prediction-generative-ai.htm","url_meta":{"origin":4409,"position":3},"title":"My 2026 anti-prediction: we won’t see an endless rise in generative AI","author":"Mark Wilson","date":"Tuesday 6 January 2026","format":false,"excerpt":"It\u2019s the start of the year and everyone is writing their predictions. I\u2019ve written a few for Node4 that will make their way onto the company socials \u2014 and in industry press, no doubt \u2014 but here\u2019s one I\u2019m publishing for myself: I think 2026 will be the year when\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/ChatGPT-Image-Jan-6-2026-06_41_24-PM.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/ChatGPT-Image-Jan-6-2026-06_41_24-PM.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/ChatGPT-Image-Jan-6-2026-06_41_24-PM.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/ChatGPT-Image-Jan-6-2026-06_41_24-PM.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/ChatGPT-Image-Jan-6-2026-06_41_24-PM.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":168,"url":"https:\/\/www.markwilson.co.uk\/blog\/2005\/09\/happy-birthday-microsoft.htm","url_meta":{"origin":4409,"position":4},"title":"Happy Birthday Microsoft","author":"Mark Wilson","date":"Friday 23 September 2005","format":false,"excerpt":"Microsoft turns 30 today. We tend to associate Information Technology (IT) with a rapidly expanding market of young start-up companies but whilst it is nothing compared to the global giants IBM, Hewlett-Packard (HP) and Fujitsu, 30 years is significant. Microsoft has become ubiquitous - largely through its Windows operating system\u2026","rel":"","context":"In \"History\"","block_context":{"text":"History","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/history"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1196,"url":"https:\/\/www.markwilson.co.uk\/blog\/2008\/09\/in-case-you-hadnt-already-seen-where-microsoft-is-heading.htm","url_meta":{"origin":4409,"position":5},"title":"In case you hadn’t already seen where Microsoft is heading…","author":"Mark Wilson","date":"Friday 12 September 2008","format":false,"excerpt":"For 33 years, Microsoft's vision has been \"A computer on every desk and in every home\" [\"running Microsoft software\"]. But that was the vision with Bill Gates in charge and he is now quoted as saying: \"We've really achieved the ideal of what I wanted Microsoft to become\" [Bill Gates,\u2026","rel":"","context":"In \"Microsoft\"","block_context":{"text":"Microsoft","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/microsoft"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4409"}],"version-history":[{"count":4,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4409\/revisions"}],"predecessor-version":[{"id":5009,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4409\/revisions\/5009"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}