{"id":4705,"date":"2013-01-08T21:20:37","date_gmt":"2013-01-08T21:20:37","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=4705"},"modified":"2013-01-08T23:18:17","modified_gmt":"2013-01-08T23:18:17","slug":"instead-of-innovating-adobe-proves-that-if-it-looks-too-good-to-be-true-it-probably-is","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2013\/01\/instead-of-innovating-adobe-proves-that-if-it-looks-too-good-to-be-true-it-probably-is.htm","title":{"rendered":"Instead of innovating, Adobe proves that if it looks too good to be true it probably is…"},"content":{"rendered":"

Yesterday, I spotted tweets and blog posts suggesting that Adobe was giving away its CS2 and Acrobat 7 products\u00a0(which date back to around 2005) for free.<\/p>\n

My initial thoughts were:<\/p>\n

    \n
  1. Surely not?<\/li>\n
  2. What an innovative way to tackle piracy and competition!<\/li>\n<\/ol>\n

    If you’re confused by my thinking here, Adobe is under increasing pressure from piracy and from open source alternatives (e.g. GIMP<\/a> instead of Photoshop<\/a>). Giving away an older version of the software lacks some of the later bells and whistles, and might introduce issues on newer hardware and operating systems but brings people into the Adobe ecosystem from where, hopefully, they will upgrade\/expand into other Adobe products.<\/p>\n

    Apparently not. It seems that Adobe has shut down the CS2 product activation servers, and made alternative arrangements for registered users<\/a>\u00a0(thanks to Tim Biller for that link).<\/p>\n

    \"\"<\/p>\n

    <\/a><\/p>\n

    Whilst software and serial numbers have both been (and continue to be) published on official Adobe servers<\/a>, with no extra terms displayed regarding\u00a0limitations of their use,\u00a0Adobe are stating elsewhere that these keys are only for use by existing CS2 customers<\/a>:<\/p>\n

    “Effective December 13, Adobe disabled the activation server for CS2 products and Acrobat 7 because of a technical glitch. These products were released\u00a0over 7 years ago and do not run on many modern operating systems. But\u00a0to\u00a0ensure that any customers activating those old versions can continue to use their software, we issued a serial number directly to those\u00a0customers. \u00a0While this might be interpreted as Adobe giving away software for free, we did it to help our customers.”<\/p><\/blockquote>\n

    I applaud Adobe for thinking of its customers on legacy products but their good intentions do seem to have backfired a little. With this latest statement, instead of doing something truly innovative, it seems that Adobe has simply proved an old adage:<\/p>\n

    “If it looks too good to be true, it probably is.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Yesterday, I spotted tweets and blog posts suggesting that Adobe was giving away its CS2 and Acrobat 7 products\u00a0(which date back to around 2005) for free. My initial thoughts were: Surely not? What an innovative way to tackle piracy and competition! If you’re confused by my thinking here, Adobe is under increasing pressure from piracy … Continue reading Instead of innovating, Adobe proves that if it looks too good to be true it probably is…<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[511,512,216,59],"class_list":["post-4705","post","type-post","status-publish","format-standard","hentry","category-technology","tag-creative-suite","tag-gimp","tag-innovation","tag-software-licensing"],"yoast_head":"\nInstead of innovating, Adobe proves that if it looks too good to be true it probably is... - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2013\/01\/instead-of-innovating-adobe-proves-that-if-it-looks-too-good-to-be-true-it-probably-is.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instead of innovating, Adobe proves that if it looks too good to be true it probably is... - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Yesterday, I spotted tweets and blog posts suggesting that Adobe was giving away its CS2 and Acrobat 7 products\u00a0(which date back to around 2005) for free. 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As I'm reading about Adobe's beta of Lightroom 4, I thought it was probably worth eleborating\u2026","rel":"","context":"In "Photography"","block_context":{"text":"Photography","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/photography"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1511,"url":"https:\/\/www.markwilson.co.uk\/blog\/2009\/08\/basic-math-lesson-for-american-software-companies.htm","url_meta":{"origin":4705,"position":4},"title":"Basic math lesson for American software companies","author":"Mark Wilson","date":"Tuesday 25 August 2009","format":false,"excerpt":"Adobe, Apple, Microsoft, et. al. please take note that the US Dollar price for your product multiplied at the current exchange rate, plus 15% value added tax (UK sales tax at today's rate) is a lot less than the price you charge us for your software. For example: The Apple\u2026","rel":"","context":"In "Waffle and randomness"","block_context":{"text":"Waffle and randomness","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/inane-waffle"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1081,"url":"https:\/\/www.markwilson.co.uk\/blog\/2008\/05\/diary-of-a-business-traveller-when-it-all-comes-together.htm","url_meta":{"origin":4705,"position":5},"title":"Diary of a business traveller: when it all comes together","author":"Mark Wilson","date":"Tuesday 20 May 2008","format":false,"excerpt":"Ask anyone who travels a lot on business and they'll tell you it's not all it's cracked up to be. After a while, every hotel room is pretty much like the last one. Driving gets tiring. Trains run late. And airports are my idea of hell. Most of my travel\u2026","rel":"","context":"In "Waffle and randomness"","block_context":{"text":"Waffle and randomness","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/inane-waffle"},"img":{"alt_text":"Canary Wharf from Rotherhithe","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3041\/2512433662_65751e0ea0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4705"}],"version-history":[{"count":4,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4705\/revisions"}],"predecessor-version":[{"id":4707,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4705\/revisions\/4707"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}