{"id":4751,"date":"2013-02-08T12:00:10","date_gmt":"2013-02-08T12:00:10","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=4751"},"modified":"2013-02-01T23:50:30","modified_gmt":"2013-02-01T23:50:30","slug":"how-to-be-a-ceo-in-10-minutes","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2013\/02\/how-to-be-a-ceo-in-10-minutes.htm","title":{"rendered":"How to be a CEO, in 10 minutes"},"content":{"rendered":"

\"Look<\/a>Recently, I was listening to a CEO give a fantastic\u00a0explanation\u00a0of his job (described as “how to be a CEO in about 10 minutes – some free of charge advice”). Of course, it’s a massive over-simplification* but, fundamentally, this is what business is about. \u00a0I’ve left out all of the juicy metrics – they were confidential – and I’m not naming the CEO either but I thought it would be interesting to share the basics, particularly if, like me, you have no formal business qualifications…<\/p>\n

If you run a company – it’s a good idea to have a strategy. Often, that strategy boils down to three things:<\/p>\n

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  1. Run the company properly<\/li>\n
  2. Grow the company<\/li>\n
  3. Prepare for the future<\/li>\n<\/ol>\n

    Whilst all three principles need to be applied, 1. needs to be in place before you can focus on 2. and 3., so let’s look at “running the company properly”.<\/p>\n

    There are three important metrics to consider:<\/p>\n