{"id":5005,"date":"2013-09-19T12:00:41","date_gmt":"2013-09-19T11:00:41","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=5005"},"modified":"2013-09-18T01:15:57","modified_gmt":"2013-09-18T00:15:57","slug":"the-white-book-of-big-data","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/the-white-book-of-big-data.htm","title":{"rendered":"The White Book of Big Data"},"content":{"rendered":"<p>Almost exactly a year ago, I was part of a team at Fujitsu that wrote a short publication called the <a href=\"http:\/\/www.fujitsu.com\/downloads\/GBG\/solutions\/WhiteBookofBigData.pdf\">White Book of Big Data<\/a>.<\/p>\n<p>This was the third book in the successful &#8220;white book&#8221; series, aimed at helping CIOs to cut through vendor hype on technology and business trends, following on from the <a href=\"http:\/\/www.fujitsu.com\/downloads\/GBG\/solutions\/WBOC-1-Adoption.pdf\">White Book of Cloud Adoption<\/a> and the <a href=\"http:\/\/www.fujitsu.com\/downloads\/GBG\/solutions\/WBOC-2-Security.pdf\">White Book of Cloud Security<\/a>.<\/p>\n<p>At the time, I was keen to shout about this work but couldn&#8217;t track down an externally-visible link (and I was asked not to publish it directly myself). \u00a0Now, when big data has become such an incredibly over-hyped term (so much so that I try not to use the term myself), I&#8217;ve found that the book has been available for some time via the <a href=\"http:\/\/www.fujitsu.com\/global\/solutions\/cloud\/\">Cloud Solutions page on the Fujitus website<\/a>!<\/p>\n<p>Irrespective of the time it&#8217;s taken for me to be able to write about this (and any bias I may have as one of the authors) I still think it&#8217;s a useful resource for anyone trying to cut through the vendor hype. \u00a0At no point does it try to directly sell Fujitsu products &#8211; and I&#8217;d be interested in any feedback that anyone has after reading it. \u00a0If you&#8217;d like to read the book, you can <a href=\"http:\/\/www.fujitsu.com\/downloads\/GBG\/solutions\/WhiteBookofBigData.pdf\">download a PDF<\/a>.<\/p>\n<p>As I&#8217;ve changed roles since the book was published, I think it&#8217;s unlikely I&#8217;ll be involved in any future publications of this type (I always wanted to create a White Book of &#8220;Bring Your Own&#8221; Computing) &#8211; unless I can encourage any of my marketing colleagues to sponsor a White Book of Messaging!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost exactly a year ago, I was part of a team at Fujitsu that wrote a short publication called the White Book of Big Data. This was the third book in the successful &#8220;white book&#8221; series, aimed at helping CIOs to cut through vendor hype on technology and business trends, following on from the White &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/the-white-book-of-big-data.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The White Book of Big Data<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[278,206,415],"class_list":["post-5005","post","type-post","status-publish","format-standard","hentry","category-technology","tag-big-data","tag-fujitsu","tag-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The White Book of Big Data - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/the-white-book-of-big-data.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The White Book of Big Data - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Almost exactly a year ago, I was part of a team at Fujitsu that wrote a short publication called the White Book of Big Data. This was the third book in the successful &#8220;white book&#8221; series, aimed at helping CIOs to cut through vendor hype on technology and business trends, following on from the White &hellip; Continue reading The White Book of Big Data\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2013\/09\/the-white-book-of-big-data.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-19T11:00:41+00:00\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"The White Book of Big Data\",\"datePublished\":\"2013-09-19T11:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm\"},\"wordCount\":284,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"keywords\":[\"Big data\",\"Fujitsu\",\"Thought leadership\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm\",\"name\":\"The White Book of Big Data - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"datePublished\":\"2013-09-19T11:00:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2013\\\/09\\\/the-white-book-of-big-data.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The White Book of Big Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output &gt; 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The Internet - Where Next? View more\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4528,"url":"https:\/\/www.markwilson.co.uk\/blog\/2012\/11\/what-as-a-service.htm","url_meta":{"origin":5005,"position":2},"title":"What-as-a-service?","author":"Mark Wilson","date":"Tuesday 6 November 2012","format":false,"excerpt":"I've written previously about the \"cloud stack\" of -as-a-service models but\u00a0I recently saw Microsoft's Steve Plank\u00a0(@plankytronixx) give a great description of the differences between on-premise, \u00a0infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS). 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The fact it's from Cisco isn't really relevant (indeed, if I showed it without the last few seconds you woudn't know) but it's a great example of how IT is shaping the world that we live in\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5005"}],"version-history":[{"count":2,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5005\/revisions"}],"predecessor-version":[{"id":5008,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5005\/revisions\/5008"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}