{"id":5139,"date":"2014-02-12T00:17:12","date_gmt":"2014-02-12T00:17:12","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=5139"},"modified":"2014-02-19T22:19:15","modified_gmt":"2014-02-19T22:19:15","slug":"sony-2014-consumer-electronics-product-preview","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2014\/02\/sony-2014-consumer-electronics-product-preview.htm","title":{"rendered":"An evening with Sony, at their 2014 consumer electronics product preview"},"content":{"rendered":"

A couple of weeks ago, I found myself heading to Brooklands, site of\u00a0the world’s first purpose-built motor racing circuit<\/a>, except that the purpose of my visit was not to experience any form of motor sport, but to spend an evening with Sony, at their UK headquarters, taking a look at the consumer electronics products that the Japanese giant is bringing to market in 2014<\/a>.<\/p>\n

Working for another Japanese technology giant, as I do, it’s easy to forget just how big Sony is in the consumer electronics space. \u00a0Happily, in the UK, we don’t really compete (except maybe around PCs – and even then we focus on different markets). As news since my visit suggests that\u00a0Sony is looking to dispose of its Vaio PC business<\/a>\u00a0and transform the TV business into a wholly owned subsidiary<\/a>\u00a0(perhaps to resolve the issue of the innovators’ dilemma?<\/a>), I’m happy that I could learn about the sound and vision, photography and computing devices that Sony is bringing to market this year without any conflict of interest. \u00a0And Sony started the evening off by telling us how they are concentrating on the user experience – on the best picture and sound quality – be that for televisions, cameras, projectors or other digital devices.<\/p>\n

TV – forget 3D – 4K is where it’s at<\/h3>\n

It has to be said that Sony’s 4K TVs<\/a>\u00a0are stunning. \u00a0I first saw 4K Ultra HD<\/a>\u00a0images whilst visiting The Design Museum late last year and my trip to Brooklands re-enforced my view – whether it’s for watching films or sport. \u00a0Quite how I’ll be able to receive a 4K signal at my house is another issue (I have “up to 8Mbps” ADSL2) and whilst I like the idea of a 65″ TV, our living room is not really large enough… but hey! (It should be noted that Sony’s X-Reality processing engine can upscale some content too).<\/p>\n

Watching a film (at @DesignMuseum<\/a>) in 4K Ultra HD (3840×2160 pixels) – amazingly sharp (more than real life?!)<\/p>\n

\u2014 Mark Wilson (@markwilsonit) December 30, 2013<\/a><\/p><\/blockquote>\n