{"id":5552,"date":"2015-04-17T12:00:07","date_gmt":"2015-04-17T11:00:07","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=5552"},"modified":"2015-04-17T00:05:48","modified_gmt":"2015-04-16T23:05:48","slug":"amazon-aws-summit-highlights","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2015\/04\/amazon-aws-summit-highlights.htm","title":{"rendered":"Amazon AWS Summit highlights (#AWSSummit)"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/aws-summit-london.png?resize=190%2C81&#038;ssl=1\" alt=\"\" width=\"190\" height=\"81\" \/>I spent a chunk of time at <a href=\"http:\/\/aws.amazon.com\/summits\/london\/\">Amazon&#8217;s AWS Summit in London<\/a> earlier this week. It was interesting to be back at the ExCeL exhibition and convention centre as the last time I was there was another big vendor event &#8211; <a href=\"http:\/\/www.microsoft.com\/en-gb\/about\/future-decoded-2014\/event-overview\">Microsoft Future Decoded<\/a> &#8211; and on the topic of organisation, let&#8217;s just say that whilst Amazon had the registration sorted (Microsoft had some issues with that\u00a0last year), Amazon&#8217;s schedule meant we couldn&#8217;t get to the technical tracks because of the queues for the escalator (there were no stairs that I could find!). \u00a0It seems that <a href=\"http:\/\/www.excel-london.co.uk\/event-organisers\/excel-spaces\/icc-london\/\">ExCeL&#8217;s ICC has<\/a>\u00a0some logistical challenges\u00a0when dealing with a few thousand\u00a0people moving from one level to another!<\/p>\n<p>I was interested to see which\u00a0partners were exhibiting in the Expo though:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Key themes from <a href=\"https:\/\/twitter.com\/hashtag\/AWSSummit?src=hash\">#AWSSummit<\/a> partners seem to be management (inc. cost control), analytics, security and DevOps<\/p>\n<p>\u2014 Mark Wilson (@markwilsonit) <a href=\"https:\/\/twitter.com\/markwilsonit\/status\/588260095777251328\">April 15, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>There seem to be plenty of opportunities around cloud services but one set of partners who noticeably absent were the big systems integrators. As we moved to the keynote, I couldn&#8217;t tweet the highlights as connectivity became an issue (standard conference issues around WiFi and mobile phone\u00a0access &#8211; plenty of signal but too many sharing it) but I settled into Dr Werner Vogels&#8217; (<a href=\"http:\/\/twitter.com\/werner\">@Werner<\/a>) presentation\u00a0and found it\u00a0interesting on a number of levels:<\/p>\n<ul>\n<li>Whilst there were announcements about Amazon releases, many of the points made\u00a0were\u00a0equally applicable to other clouds (e.g.\u00a0I could apply the same issues and learning to Microsoft Azure):\n<ul>\n<li>Start-ups have no legacy\/dependencies, a low cost structure and can move\u00a0quickly to disrupt log-standing industries.<\/li>\n<li>Not that long ago millions of dollars were required to start\u00a0an\u00a0Internet business. It was &#8220;indirect funding of the American server industry&#8221; &#8211; but not any more: cloud infrastructure and platform services have a low barrier to entry and no up-front costs or vendor tie-in.<\/li>\n<li>The cloud&#8217;s not just for start-ups: enterprises can benefit too (although I&#8217;d argue that variable costs are a challenge for some finance departments and <a href=\"http:\/\/mmitii.mattballantine.com\/2013\/06\/06\/the-ux-problem-with-agile\/\">new features arriving daily are\u00a0not always a good thing for end users<\/a>).<\/li>\n<li>Automation is key [in IaaS\/PaaS]: whether it&#8217;s for testing, building, deployment or\u00a0infrastructure creation.<\/li>\n<li>Real-world workloads come in all shapes and sizes &#8211; there&#8217;s no need to standardise on the lowest common denominator when you can change the services you use to fit. With cloud you can make mistakes (fail fast and move on) that would be expensive using physical servers or even a virtual infrastructure platform.<\/li>\n<li>AWS is a platform and an ecosystem &#8211; some\u00a0organisations are creating their own platforms on top of AWS (e.g. <a href=\"http:\/\/www.omnifone.com\/content\/cloud-music-available-anywhere-any-device\">Omnifone&#8217;s B2B media platform<\/a>).<\/li>\n<li>Invention is continuous, with new services, and a movement towards micro-services\u00a0based on smaller blocks (Dr Vogels\u00a0used a Tetris analogy), containerisation, event-driven computing, etc.<\/li>\n<li>Security is a shared responsibility &#8211; Amazon provide the tools\u00a0(and a workbook for compliance with local laws)\u00a0and customers need to use them correctly.<\/li>\n<li>There may be compliance\u00a0benefits from the cloud, for example:\u00a0if you store customer data then you become a data controller &#8211; and if you process it on AWS, Amazon becomes a data processor; by signing the AWS data processing\u00a0agreement organisations\u00a0<a href=\"http:\/\/aws.amazon.com\/compliance\/eu-data-protection\/\">comply with EU data processing requirements known as article 29<\/a>, providing assurances that are not available\u00a0with\u00a0on-premises services.<\/li>\n<\/ul>\n<\/li>\n<li>The stats involved (and Amazon&#8217;s growth) are enormous:\n<ul>\n<li>102% year on year\u00a0increase in data in\/out of S3.<\/li>\n<li>93% year on year\u00a0increase in usage of EC2.<\/li>\n<li>Over 1 million active customers (every month &#8211; excluding amazon.com) &#8211; from start-ups to enterprise, in many vertical markets.<\/li>\n<li>Five times the compute capacity of the other 14\u00a0providers in the\u00a0<a href=\"http:\/\/www.gartner.com\/technology\/reprints.do?id=1-1UKQQA6&amp;ct=140528&amp;st=sb\">Gartner Magic Quadrant for cloud infrastructure as a service<\/a>\u00a0combined.\u00a0<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/i0.wp.com\/d0.awsstatic.com\/Digital%20Marketing\/Campaigns\/other\/Gartner%20MQ%20IaaS%202014%20final%20hi%20res.jpg?resize=304%2C308\" alt=\"\" width=\"304\" height=\"308\" \/><\/li>\n<li>AWS&#8217; pace of innovation is such that 516 major new features and services were launched in 2014 &#8211; almost double the previous year (and that&#8217;s a pattern with: 24 in 2008; 48 in 2009; 61 in 2010; 82 in 2011; 159 in 2012; 280 in 2013; 516 in 2014) &#8211; it&#8217;s actually really hard to keep up (and I&#8217;d say the same for Azure too!).<\/li>\n<\/ul>\n<\/li>\n<li>Whilst Amazon is leading this sector, they\u00a0did not come across as arrogant &#8211; indeed Dr Vogels\u00a0highlighted that the Amazon motto of being &#8220;the earth&#8217;s most customer-centric company&#8221; applies to AWS too. Customers are in charge, not providers and, if Amazon&#8217;s not providing what they need, customers will walk away &#8211; perhaps not literally (there&#8217;s no lock-in but moving\u00a0workloads is non-trivial) but they will use another cloud for their next\u00a0project\/programme.<\/li>\n<\/ul>\n<p>One message that I found difficult to swallow was that &#8220;<a href=\"http:\/\/www.theregister.co.uk\/2015\/04\/16\/hybrid_it_its_not_a_longterm_thing_says_amazon_web_services_cto\/\">hybrid IT\u00a0is part of the journey, not the destination<\/a>&#8220;. Maybe that&#8217;s true in the long term but, in my world of Microsoft cloud services, I see real use cases for hybrid clouds (I&#8217;ll be writing more on that soon).<\/p>\n<p>Maybe it&#8217;s because I&#8217;m coming from a SaaS angle though, rather than IaaS and PaaS &#8211; I did attend a hybrid cloud deep dive session at the AWS Summit but missed the first 10 minutes as I was\u00a0delayed by the need for micro-escalator-services or the &#8220;escalator of things&#8221; (<a href=\"https:\/\/twitter.com\/vd\/status\/588326666868494336\">credit to\u00a0Vitor Domingos @VD for that thought<\/a>).<\/p>\n<p>I can see why, when running\u00a0your own applications, there is little need for long term usage of on-premises infrastructure or so-called &#8220;private cloud&#8221; platforms\u00a0once you&#8217;ve taken advantages of the efficiencies that cloud IaaS\/PaaS provides. So, creating a hybrid cloud may be a bridge to the future state, rather than a two-way street; but maybe there are limitations about the data that you want to store in the cloud?\u00a0Perhaps the cloud BC and DR is still too risky (although maybe you could consider multiple clouds)? Or connectivity challenges might exist that rule out exclusive cloud usage? Or perhaps\u00a0I&#8217;m just a Luddite!<\/p>\n<p>One thing&#8217;s for sure &#8211; applications shouldn&#8217;t be moved to the cloud &#8220;as is&#8221; &#8211; cloud migration is an opportunity to rethink how things work &#8211; and Amazon has an  that might help with that.<\/p>\n<p>Unfortunately, I couldn&#8217;t stay for the whole day &#8211; there were many more technical tracks I wanted to attend (and huge queues to get into the sessions) but I had an appointment elsewhere. The\u00a0AWS Summit was certainly a worthwhile investment of my time though (even as a Microsoft consultant) &#8211; I&#8217;ll be watching out for it again next year.<\/p>\n<p>In conclusion, I&#8217;ll make just the one observation: systems integrators need to find new opportunities to deliver\u00a0value in an increasingly agile and commoditised world &#8211; for example as cloud integrators &#8211; and they need to move quickly. Incidentally, this is not news &#8211; but for a while now we&#8217;ve been able to say &#8220;cloud is not for everyone&#8221;. Increasingly though, those\u00a0barriers to cloud adoption are being broken down.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nExciting and humbling to see close to 4000 people attend the <a href=\"https:\/\/twitter.com\/hashtag\/AWSSummit?src=hash\">#AWSSummit<\/a> keynote in London <a href=\"http:\/\/t.co\/3jhkfNTbb3\">pic.twitter.com\/3jhkfNTbb3<\/a><\/p>\n<p>\u2014 Werner Vogels (@Werner) <a href=\"https:\/\/twitter.com\/Werner\/status\/588339388129509377\">April 15, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>Further reading<\/h3>\n<ul>\n<li><a href=\"http:\/\/premium.wikibon.com\/aws-uk-summit-reveals-household-brand-enterprise-adoption-of-cloud\/\">AWS UK Summit reveals household brand enterprise adoption of cloud<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I spent a chunk of time at Amazon&#8217;s AWS Summit in London earlier this week. It was interesting to be back at the ExCeL exhibition and convention centre as the last time I was there was another big vendor event &#8211; Microsoft Future Decoded &#8211; and on the topic of organisation, let&#8217;s just say that &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2015\/04\/amazon-aws-summit-highlights.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Amazon AWS Summit highlights (#AWSSummit)<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[236],"class_list":["post-5552","post","type-post","status-publish","format-standard","hentry","category-technology","tag-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon AWS Summit highlights (#AWSSummit) - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2015\/04\/amazon-aws-summit-highlights.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon AWS Summit highlights (#AWSSummit) - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"I spent a chunk of time at Amazon&#8217;s AWS Summit in London earlier this week. It was interesting to be back at the ExCeL exhibition and convention centre as the last time I was there was another big vendor event &#8211; Microsoft Future Decoded &#8211; and on the topic of organisation, let&#8217;s just say that &hellip; Continue reading Amazon AWS Summit highlights (#AWSSummit)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2015\/04\/amazon-aws-summit-highlights.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-17T11:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.markwilson.co.uk\/blog\/images\/aws-summit-london.png\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"Amazon AWS Summit highlights (#AWSSummit)\",\"datePublished\":\"2015-04-17T11:00:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm\"},\"wordCount\":1193,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"image\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/images\\\/aws-summit-london.png\",\"keywords\":[\"Amazon\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm\",\"name\":\"Amazon AWS Summit highlights (#AWSSummit) - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/images\\\/aws-summit-london.png\",\"datePublished\":\"2015-04-17T11:00:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm#primaryimage\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/images\\\/aws-summit-london.png\",\"contentUrl\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/images\\\/aws-summit-london.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2015\\\/04\\\/amazon-aws-summit-highlights.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon AWS Summit highlights (#AWSSummit)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output &gt; 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