{"id":572,"date":"2006-06-27T15:03:00","date_gmt":"2006-06-27T15:03:00","guid":{"rendered":"http:\/\/markwilson.me.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm"},"modified":"2008-12-31T16:28:58","modified_gmt":"2008-12-31T16:28:58","slug":"what-could-have-happened-if-microsoft","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm","title":{"rendered":"What could have happened If Microsoft had designed the packaging for the iPod"},"content":{"rendered":"<p><!--115142293029304388-->Late last night, <a href=\"http:\/\/www.alexcoles.com\/\">Alex<\/a> and I were (for once) agreeing on the success of an Apple product &#8211; the <a href=\"http:\/\/www.apple.com\/ipod\/\">iPod<\/a> &#8211; which may not be the best digital music player on the market (technically) but sure enough has the simplest &#8220;user experience&#8221; (the tight integration of the iPod with Apple&#8217;s <a href=\"http:\/\/clkuk.tradedoubler.com\/click?p(23708)a(1115261)g(11703474)\">iTunes music store<\/a> may well be monopolistic but it is incredibly easy to use, especially when compared with equivalent offerings based Microsoft&#8217;s platform for digital rights management).<\/p>\n<p>That&#8217;s the beauty of the iPod. Simplicity. From the packaging, to the hardware design, to the user interface.<\/p>\n<p>I&#8217;m guessing that this has been around for a while now (with the 2005 product references) but I&#8217;ve just seen a <a href=\"http:\/\/video.google.com\/videoplay?docid=36099539665548298\">short video of what could have happened if Microsoft had designed the iPod package<\/a>:<\/p>\n<p>Based on my professional relationship with Microsoft, this particular parody is uncannily close to the truth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Late last night, Alex and I were (for once) agreeing on the success of an Apple product &#8211; the iPod &#8211; which may not be the best digital music player on the market (technically) but sure enough has the simplest &#8220;user experience&#8221; (the tight integration of the iPod with Apple&#8217;s iTunes music store may well &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What could have happened If Microsoft had designed the packaging for the iPod<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38],"tags":[36,49,1],"class_list":["post-572","post","type-post","status-publish","format-standard","hentry","category-inane-waffle","tag-ipod","tag-humour","tag-microsoft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What could have happened If Microsoft had designed the packaging for the iPod - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What could have happened If Microsoft had designed the packaging for the iPod - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Late last night, Alex and I were (for once) agreeing on the success of an Apple product &#8211; the iPod &#8211; which may not be the best digital music player on the market (technically) but sure enough has the simplest &#8220;user experience&#8221; (the tight integration of the iPod with Apple&#8217;s iTunes music store may well &hellip; Continue reading What could have happened If Microsoft had designed the packaging for the iPod\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2006-06-27T15:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-12-31T16:28:58+00:00\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"What could have happened If Microsoft had designed the packaging for the iPod\",\"datePublished\":\"2006-06-27T15:03:00+00:00\",\"dateModified\":\"2008-12-31T16:28:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm\"},\"wordCount\":163,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"keywords\":[\"Apple iPod\",\"Humour\",\"Microsoft\"],\"articleSection\":[\"Waffle and randomness\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm\",\"name\":\"What could have happened If Microsoft had designed the packaging for the iPod - markwilson.it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\"},\"datePublished\":\"2006-06-27T15:03:00+00:00\",\"dateModified\":\"2008-12-31T16:28:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2006\\\/06\\\/what-could-have-happened-if-microsoft.htm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What could have happened If Microsoft had designed the packaging for the iPod\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/\",\"name\":\"markwilson.it\",\"description\":\"get-info -class technology | write-output &gt; 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the iPod &#8211; which may not be the best digital music player on the market (technically) but sure enough has the simplest &#8220;user experience&#8221; (the tight integration of the iPod with Apple&#8217;s iTunes music store may well &hellip; Continue reading What could have happened If Microsoft had designed the packaging for the iPod","og_url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm","og_site_name":"markwilson.it","article_published_time":"2006-06-27T15:03:00+00:00","article_modified_time":"2008-12-31T16:28:58+00:00","author":"Mark Wilson","twitter_card":"summary_large_image","twitter_creator":"@markwilsonit","twitter_site":"@markwilsonit","twitter_misc":{"Written by":"Mark Wilson","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm#article","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm"},"author":{"name":"Mark Wilson","@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"headline":"What could have happened If Microsoft had designed the packaging for the iPod","datePublished":"2006-06-27T15:03:00+00:00","dateModified":"2008-12-31T16:28:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm"},"wordCount":163,"commentCount":1,"publisher":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#\/schema\/person\/98f61365e7c39d6be942174b8c4de468"},"keywords":["Apple iPod","Humour","Microsoft"],"articleSection":["Waffle and randomness"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm","url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm","name":"What could have happened If Microsoft had designed the packaging for the iPod - markwilson.it","isPartOf":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/#website"},"datePublished":"2006-06-27T15:03:00+00:00","dateModified":"2008-12-31T16:28:58+00:00","breadcrumb":{"@id":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/what-could-have-happened-if-microsoft.htm#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.markwilson.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"What could have happened If Microsoft had designed the packaging for the iPod"}]},{"@type":"WebSite","@id":"https:\/\/www.markwilson.co.uk\/blog\/#website","url":"https:\/\/www.markwilson.co.uk\/blog\/","name":"markwilson.it","description":"get-info -class technology | write-output &gt; 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Intended to protect consumer interests against monopolistic suppliers, it seems to me that anti-trust court cases rarely have that effect and are more often than not just a chance to beat up an established supplier when another vendor's product fails to\u2026","rel":"","context":"In \"Apple\"","block_context":{"text":"Apple","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/apple"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":300,"url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/06\/some-more-microsoft-videos.htm","url_meta":{"origin":572,"position":1},"title":"Some more Microsoft videos","author":"Mark Wilson","date":"Tuesday 27 June 2006","format":false,"excerpt":"A few months back I blogged about the re-introducing the real Windows Vista videos that were doing the rounds and earlier today I blogged about a video of what could have happened if Microsoft had designed the packaging for the iPod. Here are a few more Microsoft videos that I\u2026","rel":"","context":"In &quot;Waffle and randomness&quot;","block_context":{"text":"Waffle and randomness","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/inane-waffle"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":783,"url":"https:\/\/www.markwilson.co.uk\/blog\/2007\/05\/get-a-mac-maybe-but-windows-vista-offers-a-more-complete-package-than-you-might-think.htm","url_meta":{"origin":572,"position":2},"title":"Get a Mac?  Maybe, but Windows Vista offers a more complete package than you might think","author":"Mark Wilson","date":"Thursday 10 May 2007","format":false,"excerpt":"I'll freely admit that I have been critical of Windows Vista at times and I'll stand by my comments published in Computer Weekly last November - Windows XP will remain in mainstream use for quite some time. Having said that, I can't see Mac OS X or Linux taking the\u2026","rel":"","context":"In \"Apple Front Row\"","block_context":{"text":"Apple Front Row","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/front-row"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":655,"url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/11\/altec-lansing-im7-ipod-speakers.htm","url_meta":{"origin":572,"position":3},"title":"Altec Lansing iM7 iPod speakers","author":"Mark Wilson","date":"Saturday 18 November 2006","format":false,"excerpt":"We have a birthday party planned for my son tomorrow and I need some sounds to entertain the toddlers. Okay, so 2 year-olds are probably more into Bob the Builder than Bob Sinclar but our portable CD player is... a bit weak. So when I saw Costco selling Altec Lansing\u2026","rel":"","context":"In \"Apple iPod\"","block_context":{"text":"Apple iPod","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/ipod"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":377,"url":"https:\/\/www.markwilson.co.uk\/blog\/2006\/10\/catching-up-on-events-by-listening-to.htm","url_meta":{"origin":572,"position":4},"title":"Catching up on events by listening to podcasts","author":"Mark Wilson","date":"Tuesday 3 October 2006","format":false,"excerpt":"Maybe it's a sign of getting older but, along with new tastes for full-bodied red wine and extra mature cheddar cheese, talk radio (mostly BBC Radio 4) has joined my list of preferences; and as I regularly spend approximately 12 to 15 hours of my working week driving around south-east\u2026","rel":"","context":"In \"Apple iPod\"","block_context":{"text":"Apple iPod","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/ipod"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":859,"url":"https:\/\/www.markwilson.co.uk\/blog\/2007\/07\/two-stories-of-great-customer-service.htm","url_meta":{"origin":572,"position":5},"title":"Two stories of great customer service","author":"Mark Wilson","date":"Monday 23 July 2007","format":false,"excerpt":"It's not often that I receive excellent customer service (a subject on which Guy Kawasaki has written a very interesting post) and when I do, I'll shout about it. Today I got great service from not just one but two technology companies. I've been thinking about buying an iPod with\u2026","rel":"","context":"In &quot;Waffle and randomness&quot;","block_context":{"text":"Waffle and randomness","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/inane-waffle"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":0,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}