{"id":6767,"date":"2016-12-15T22:34:17","date_gmt":"2016-12-15T22:34:17","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=6767"},"modified":"2016-12-15T22:38:23","modified_gmt":"2016-12-15T22:38:23","slug":"typography-information","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2016\/12\/typography-information.htm","title":{"rendered":"Typography and information (Matthew Standage at #MKGN)"},"content":{"rendered":"<p>I&#8217;ve often written about <a href=\"http:\/\/mkgeeknight.co.uk\/\">Milton Keynes Geek Night<\/a> on this blog &#8211; there was even a time when I used to write up the whole night&#8217;s talks\u00a0when I got home. Now I need my zeds too much and I never seem to get around to the writing part! Even so, I saw Matthew Standage (<a href=\"https:\/\/twitter.com\/mstandage\">@mstandage<\/a>) give a great talk at last week&#8217;s MKGN and I thought I really should share some of what he talked about here.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Next at <a href=\"https:\/\/twitter.com\/hashtag\/MKGN?src=hash\">#MKGN<\/a>: <a href=\"https:\/\/twitter.com\/mstandage\">@mstandage<\/a> to talk about the importance of typography on user experience <a href=\"https:\/\/t.co\/ZFw5CuwWgP\">pic.twitter.com\/ZFw5CuwWgP<\/a><\/p>\n<p>\u2014 Alex Booker (@bookercodes) <a href=\"https:\/\/twitter.com\/bookercodes\/status\/806974406832648193\">December 8, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Matthew spoke about on the importance of typography on user experience and his key point was that,\u00a0far from being just the choice of typeface (font), typography is the primary medium by which we communicate information to our users on the web.<\/p>\n<p>95% of the web is typography (or more accurately written language) and it&#8217;s the way we interpret, divide and organise information.<\/p>\n<p>When designing a website, hierarchy is not everything. Instead, consider what&#8217;s the most important information to the reader. Its not always the page title.<\/p>\n<p>&#8220;Really?&#8221;, you might ask &#8211; so consider the <a href=\"https:\/\/www.gov.uk\/bank-holidays\">UK Bank Holidays page at gov.uk<\/a>. Here the Level 1 heading of &#8220;UK bank holidays&#8221; is less important than the big green box that tells me when I next get a statutory day off work:<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/gov-uk-bank-holidays.png?resize=700%2C590&#038;ssl=1\" alt=\"Gov.UK website UK Bank Holidays page\" width=\"700\" height=\"590\" \/><\/p>\n<p>Next, Matthew explained, we need to think about proximity &#8211; which objects are placed together, how groups work, the use of white space. For this, read <a href=\"http:\/\/alistapart.com\/article\/whitespace\">Mark Boulton&#8217;s Whitespace article on the\u00a0A List Apart site<\/a> (the article has been around for a while but is still valid today). Whitespace can help to identify different types of information: headings; links; authors; image captions; etc.<\/p>\n<p>In general, users won&#8217;t read text in a word by word manner &#8211; but the typography helps readers to scan the page. <a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\">Jakob Nielsen describes this in his article about the F-shaped pattern for reading web content<\/a>.\u00a0 Though, if that&#8217;s true, you won&#8217;t have read this far anyway as you&#8217;ll have pretty much stopped after the second paragraph&#8230;<\/p>\n<p><a href=\"https:\/\/speakerdeck.com\/mstandage\/typography-and-information\">Matthew&#8217;s slides from his talk are on speakerdeck<\/a> and I&#8217;m sure the audio will appear on the <a href=\"https:\/\/soundcloud.com\/mkgn\">MKGN SoundCloud feed<\/a> in due course:<\/p>\n<p><script async class=\"speakerdeck-embed\" data-id=\"c954148accac4b379ed8e9a2ce80dfa7\" data-ratio=\"1.33333333333333\" src=\"\/\/speakerdeck.com\/assets\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve often written about Milton Keynes Geek Night on this blog &#8211; there was even a time when I used to write up the whole night&#8217;s talks\u00a0when I got home. Now I need my zeds too much and I never seem to get around to the writing part! Even so, I saw Matthew Standage (@mstandage) &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2016\/12\/typography-information.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Typography and information (Matthew Standage at #MKGN)<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[461,640],"class_list":["post-6767","post","type-post","status-publish","format-standard","hentry","category-technology","tag-mk-geek-night","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Typography and information (Matthew Standage at #MKGN) - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2016\/12\/typography-information.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typography and information (Matthew Standage at #MKGN) - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"I&#8217;ve often written about Milton Keynes Geek Night on this blog &#8211; there was even a time when I used to write up the whole night&#8217;s talks\u00a0when I got home. 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It was the first \u201cMilton Keynes Geek Night\u201d and I really wish it had been me that had penned\u00a0this tweet: Proof that Milton Keynes has geeks and about 200 more\u2026","rel":"","context":"In &quot;Published elsewhere&quot;","block_context":{"text":"Published elsewhere","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/published-elsewhere"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/279326480_409221124011959_5464393416983907553_n.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/279326480_409221124011959_5464393416983907553_n.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/279326480_409221124011959_5464393416983907553_n.jpg?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/279326480_409221124011959_5464393416983907553_n.jpg?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/uploads\/279326480_409221124011959_5464393416983907553_n.jpg?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6365,"url":"https:\/\/www.markwilson.co.uk\/blog\/2016\/04\/speaking-milton-keynes-geek-night-mkgn.htm","url_meta":{"origin":6767,"position":1},"title":"Speaking at Milton Keynes Geek Night (#MKGN)","author":"Mark Wilson","date":"Friday 29 April 2016","format":false,"excerpt":"For the last few years, I've been heading into Milton Keynes once a quarter (and on a couple of other occasions too) to attend the Milton Keynes Geek Night, organised by Richard Wiggins (@richardwiggins) and David Hughes (@davidhughes). Last time I had the crazy idea that I might speak at\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/mkgn.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5664,"url":"https:\/\/www.markwilson.co.uk\/blog\/2015\/06\/milton-keynes-geek-night-three-years-on-and-as-good-as-ever-mkgn.htm","url_meta":{"origin":6767,"position":2},"title":"Milton Keynes Geek Night &#8211; three years on and going from strength to strength (#MKGN)","author":"Mark Wilson","date":"Friday 12 June 2015","format":false,"excerpt":"I don't remember how I first became aware of Milton Keynes Geek Night but, three years ago, I turned up in a room above a converted bus station to see what this new event would be like. 13 Geek Nights later (plus a special Geek Mental Health event too) and\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/mkgn.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5178,"url":"https:\/\/www.markwilson.co.uk\/blog\/2014\/03\/time-for-another-mkgn.htm","url_meta":{"origin":6767,"position":3},"title":"Time for another #MKGN","author":"Mark Wilson","date":"Wednesday 12 March 2014","format":false,"excerpt":"Woah... where did the last three months go? \u00a0It's Milton Keynes Geek Night\u00a0(@MKGeekNight)\u00a0again tomorrow and I haven't blogged about the last one yet (for that matter I can't find my notes - in Evernote, OneNote, Keep, or anywhere else). \u00a0It's a good job I don't rely on this blogging lark\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/mike-the-geeknight-robot.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5224,"url":"https:\/\/www.markwilson.co.uk\/blog\/2014\/06\/content-typography-and-geeky-stuff-mkgn.htm","url_meta":{"origin":6767,"position":4},"title":"Content, typography and geeky stuff (#MKGN)","author":"Mark Wilson","date":"Tuesday 10 June 2014","format":false,"excerpt":"As another Milton\u00a0Keynes Geek Night approaches, I've realised what a terrible blogger I've been\u00a0lately... heck, maybe I don't even qualify as a geek any more! 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