{"id":7540,"date":"2018-08-03T23:53:50","date_gmt":"2018-08-03T22:53:50","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=7540"},"modified":"2018-08-03T23:53:50","modified_gmt":"2018-08-03T22:53:50","slug":"poorly-targeted-inmail-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2018\/08\/poorly-targeted-inmail-on-linkedin.htm","title":{"rendered":"Poorly-targeted InMail on LinkedIn…"},"content":{"rendered":"

A good chunk of the email I receive is either:<\/p>\n

    \n
  1. Spam from SEO specialists who can’t even present a well-written email (so why would I let them loose on my website?).<\/li>\n
  2. Spam from people who want to advertise on my website or write content to link to their client’s dubious sites (no thanks).<\/li>\n
  3. LinkedIn requests from recruiters I’ve never even spoken to (read on).<\/li>\n<\/ol>\n

    Now, let me be clear, there are some good recruiters out there: people who build rapport and work on relationships with people. Maybe one day we’ll work together, maybe we won’t but when I hear my peers talking about recruiters that I know, then I know they are well-connected within our industry and they will be my\u00a0first port of call if I find myself looking for work (or to recruit).<\/p>\n

    Then there’s stuff like this, a real email, received tonight via LinkedIn’s InMail feature. I’ve changed the names to protect the guilty but apart from that, it’s a facsimile:<\/p>\n

    “Hi Mark,<\/p><\/blockquote>\n

    [Do I know you?]<\/p>\n

    A leading global provider of retail software solutions is seeking an experienced EPOS Architect to join the European Portfolio team in a key leadership role at the heart of a massive digital transformation programme.<\/p><\/blockquote>\n

    [Doesn’t appear to be very well researched: I’m an Enterprise Architect, not an EPOS Architect… I know very little about EPOS systems. Sure, maybe EPOS might be part of something I do put together but I’m no EPOS specialist. Well, it starts with E and ends with Architect – so it must be related! Does this recruiter even know what they are recruiting for?]<\/p>\n

    You’ll be working closely with the technical leadership of tier 1 global retailers such as huge retailer name removed<\/em>, and leading national retailers across Europe to shape and deliver next generation cloud and on premise point of sale systems.<\/p><\/blockquote>\n

    [Minor point but it’s “on-premises”, FFS. It’s a place, not an idea.]<\/p>\n

    An excellent package of \u00a375,000 – \u00a3100,000 + car + bonus is on offer, plus extensive European travel to the headquarters of the continent\u2019s leading businesses.<\/p><\/blockquote>\n

    [Since when was “extensive European travel to the headquarters of the continent\u2019s leading businesses” a perk? This is the sort of benefit dreamed up by people who never leave their office. What it generally means is “spend lots of time away from home travelling economy class to a business park but never really see the city you’re going to…”]<\/p>\n

    Further details: website<\/em>\/Job\/Detail\/epos-solution-architect-leeds-en-GB<\/p><\/blockquote>\n

    [So it’s in Leeds. Leeds is 3 hours from where I live]<\/p>\n

    For a fully confidential discussion, contact someone.i.dont-know<\/em>@recruiter<\/em>.co.uk<\/p>\n

     <\/p>\n

    Someone Else<\/em>
    \nSenior Recruitment Consultant @ leading global specialist recruitment group<\/em> | Specialising in Testing across Yorkshire | someone.else@recruiter.com<\/p><\/blockquote>\n

    [Why am I getting email\u00a0on a Friday evening from one person I don’t know to ask me to contact someone else I don’t know? Mind you, if their specialism is “Testing across Yorkshire”, maybe that explains the poor targetting of this role to a guy 150 miles away in Milton Keynes…]”<\/p>\n

    Luckily, I’m not looking for work (or to hire anyone) at the moment but, when I am, this agency will not be on my list… sadly, this is not an isolated incident.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A good chunk of the email I receive is either: Spam from SEO specialists who can’t even present a well-written email (so why would I let them loose on my website?). Spam from people who want to advertise on my website or write content to link to their client’s dubious sites (no thanks). LinkedIn requests … Continue reading Poorly-targeted InMail on LinkedIn…<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[416,584,642],"class_list":["post-7540","post","type-post","status-publish","format-standard","hentry","category-technology","tag-linkedin","tag-recruitment","tag-retail"],"yoast_head":"\nPoorly-targeted InMail on LinkedIn... - markwilson.it<\/title>\n<meta name=\"description\" content=\"A rant about poorly-researched and terribly-targetted email from recruiters. 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