{"id":773,"date":"2007-05-08T10:28:39","date_gmt":"2007-05-08T09:28:39","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/2007\/05\/adding-a-meaningful-description-to-web-pages.htm"},"modified":"2007-05-08T10:47:04","modified_gmt":"2007-05-08T09:47:04","slug":"adding-a-meaningful-description-to-web-pages","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2007\/05\/adding-a-meaningful-description-to-web-pages.htm","title":{"rendered":"Adding a meaningful description to web pages"},"content":{"rendered":"

One of the things that I noticed whilst reviewing the Google results for this site, was how the description for every page was shown using the first text available on the page – mostly the alternative text for the masthead photo (“Winter market scene from the small town of Porjus in northern Sweden – photograph by Andreas Viklund, edited by Alex Coles.”):<\/p>\n

\"Screenshot<\/p>\n

Clearly, that’s not very descriptive and so it won’t help much with people finding my site, linking to me, and ultimately improving the search engine placement for my pages, so I need to get a decent description listed for each page.<\/p>\n

The WordPress documentation includes a page on meta tags in WordPress<\/a>, including an explanation as to why they aren’t implemented by default (my template did include a meta description for each page which included the weblog title and tagline though). Even though meta tags are not a magic solution to search engine placement<\/a>, I wanted to find a way to add a meaningful description for each page using <meta description=\"descriptionofcontent<\/em>\"><\/code> and also <meta keywords=\"pagecontext<\/em>\"><\/code> (although it should be noted that much of the available advice indicates that major search engines ignore this due to abuse). Fortunately there is a WordPress plugin which is designed to make those changes – George Notoras’ Add-Meta-Tags<\/a>. There’s plenty of speculation as to whether or not Google actually uses the description meta tag but recent advice seems to indicate that it is one of many factors involved in the description shown in search results<\/a> (although it will not actually affect positioning).<\/p>\n

I already had meta tags in place for content-type, robots<\/a>, and geolocation<\/a> but I added some more that I was previously using HTML comments for:<\/p>\n

<meta http-equiv=\"content-language\" content=\"en-gb\" \/>
\n<meta name=\"author\" content=\"Mark Wilson\" \/>
\n<meta name=\"generator\" content=\"WordPress\" \/>
\n<meta name=\"publisher\" content=\"markwilson.it\" \/>
\n<meta name=\"contact\" content=\"webmaster@markwilson.co.uk\" \/>
\n<meta name=\"copyright\" content=\"This work is licenced under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales License. To view a copy of this licence, visit http:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/uk\/ or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA\" \/><\/code><\/p>\n

Incidentally, a comprehensive list of meta tags and an associated FAQ is available at Andrew Daviel’s Vancouver webpages<\/a>.<\/p>\n

After checking back a couple of weeks later, the same search returns something far more useful:<\/p>\n

\"Screenshot<\/p>\n

Unfortunately my PageRank has dropped too, and it’s possible that the duplicate entries for http:\/\/www.markwilson.co.uk\/ and https:\/\/www.markwilson.co.uk\/blog\/ are causing the site to be penalised<\/a> – Google’s Webmaster guidelines<\/a> say “don’t create multiple pages, subdomains, or domains with substantially duplicate content. The presence of those duplicate entries is actually a little odd as checking the server headers<\/a> for http:\/\/www.markwilson.co.uk\/ reveals an HTTP 301 response (moved permanently), redirecting to https:\/\/www.markwilson.co.uk\/blog\/.\u00c2\u00a0 Of course, it could be down to something entirely different, as PageRank is updated infrequently<\/a> (there’s more information and links to some PageRank anaylsis tools at RSS Pieces<\/a> but I use Page Rank Checker<\/a>) and there have been a lot of changes to this site of late… only time (and building the volume of backlinks to https:\/\/www.markwilson.co.uk\/blog\/) will tell.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the things that I noticed whilst reviewing the Google results for this site, was how the description for every page was shown using the first text available on the page – mostly the alternative text for the masthead photo (“Winter market scene from the small town of Porjus in northern Sweden – photograph … Continue reading Adding a meaningful description to web pages<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[25,16,29,15],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","tag-search","tag-useful-websites","tag-website-development","tag-wordpress"],"yoast_head":"\nAdding a meaningful description to web pages - 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It's not of much practical use to anyone except to me but it is incredibly easy to achieve and works well. This is\u2026","rel":"","context":"In \"Search\"","block_context":{"text":"Search","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/search"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":716,"url":"https:\/\/www.markwilson.co.uk\/blog\/2007\/02\/the-search-engine-friendly-way-to-merge-domains.htm","url_meta":{"origin":773,"position":1},"title":"The search engine friendly way to merge domains","author":"Mark Wilson","date":"Tuesday 27 February 2007","format":false,"excerpt":"In common with many website owners, I have multiple domain names pointing at a single website (markwilson.co.uk, markwilson.me.uk and markwilson.it). 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Search for new lines when reformatting text\u00a0in Word Unix admins will probably scoff at me as they\u00a0can probably cat, awk and sed this (or something like that)\u00a0but I needed to take a list of values from a web page and convert them\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":157,"url":"https:\/\/www.markwilson.co.uk\/blog\/2005\/08\/practical-advice-for-webmasters.htm","url_meta":{"origin":773,"position":3},"title":"Practical advice for webmasters","author":"Mark Wilson","date":"Saturday 13 August 2005","format":false,"excerpt":"Last year I blogged some advice on spam-proofing a website from Thomas Brunt's Outfront site. Although Outfront is billed as a \"FrontPage learning community\" (urgh!), it also includes some practical advice for web authoring techniques such as looking at writing pages which are compliant with web standards, advanced use of\u2026","rel":"","context":"In \"Useful Websites\"","block_context":{"text":"Useful Websites","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/useful-websites"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":167,"url":"https:\/\/www.markwilson.co.uk\/blog\/2005\/08\/incessant-infrastructure-and-tech.htm","url_meta":{"origin":773,"position":4},"title":"“Incessant infrastructure and tech gossip”","author":"Mark Wilson","date":"Wednesday 10 August 2005","format":false,"excerpt":"For a while now I've wanted a catchy subtitle for my blog (something descriptive, maybe with a touch of humour, and perhaps also a little bit thought provoking - like, for example, a \"grey matter honeypot, distracting the mind with information overload\") but I'm just not witty enough to come\u2026","rel":"","context":"In "Site notices"","block_context":{"text":"Site notices","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/site-notices"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4938,"url":"https:\/\/www.markwilson.co.uk\/blog\/2013\/05\/a-toolkit-for-successful-office-365-deployment.htm","url_meta":{"origin":773,"position":5},"title":"A toolkit for successful Office 365 deployment","author":"Mark Wilson","date":"Thursday 30 May 2013","format":false,"excerpt":"Over the last few weeks, I've attended a couple of Microsoft Office 365 workshops during which I picked up quite a bit of useful information, not least Malcolm Bullock's (@MBullock) list of Office 365 deployment planning resources. Office 365 is straightforward: it's a service; it does what's in the service\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":0,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.markwilson.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}