{"id":7801,"date":"2019-12-18T09:00:00","date_gmt":"2019-12-18T09:00:00","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/?p=7801"},"modified":"2020-01-05T14:07:10","modified_gmt":"2020-01-05T14:07:10","slug":"digital-transformation-its-not-about-the-technology","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2019\/12\/digital-transformation-its-not-about-the-technology.htm","title":{"rendered":"Digital transformation &#8211; it&#8217;s not about the technology"},"content":{"rendered":"\n<p>For the last few\nyears, every IT organisation has been talking about &#8220;digital&#8221;.\nDigital this, digital that. &#8220;Digital transformation&#8221; has become a\nbuzzword (OK, two words), just like &#8220;Cloud&#8221; in 2010 or &#8220;Big\nData&#8221; a few years later.<\/p>\n\n\n\n<p>But what do we mean\nwhen we talk about digital transformation? It certainly caused a stir in my\nrecent team meeting.<\/p>\n\n\n\n<p>To answer that, let&#8217;s look at three forms of transformation &#8211; Cloud, Business and Digital &#8211; and how they build on each other:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cloud transformation<\/strong> is about tools and technology. It&#8217;s often IT-led (though it should involve business stakeholders too) and so it\u2019s the domain where us techies are most happy. Often, it involves creating new platforms, using cloud services &#8211; Azure, Amazon Web Services, Office 365, G-Suite, Dynamics 365, Salesforce. But cloud transformation is just an enabler. In order to deliver value, business transformation is required.<\/li><li><strong>Business transformation<\/strong> is about re-engineering internal processes to better serve the needs of the business and improve the way in which services are delivered. It&#8217;s about driving efficiencies and delivering better outcomes, but still focused on the way that a business (or other organisation) operates. Business transformation should be business-led but will often (but not always) demand new platforms and services from IT &#8211; which leads back to cloud transformation.<\/li><li><strong>Digital transformation<\/strong> relates to the external interface with clients\/customers\/citizens\/students.  This is the domain of <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/the-theory-of-disruptive-innovation-from-the-innovators-dilemma.htm\">disruptive innovation<\/a>. Evolve or become extinct. It\u2019s often spoken about in terms of channel shifting &#8211; getting people to use digital services in place of older, more laborious alternatives but, ideally, its complementary, rather than replacing existing methods (because otherwise we run the risk of digital exclusion). Importantly though, it&#8217;s no good having digital transformation without business transformation and, like business transformation, digital transformation should be business-led.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/transformation.png?resize=436%2C436&#038;ssl=1\" alt=\"Cloud, Business and Digital Transformation\" width=\"436\" height=\"436\"\/><\/figure>\n\n\n\n<p>Let&#8217;s take an example of digital transformation: when my bins were missed from a council waste collection, I logged a call via <a href=\"https:\/\/www.milton-keynes.gov.uk\/\">my local council&#8217;s website<\/a>, which created an incident in a case management system and within an hour or so the bin lorry was back in my street because the driver had been alerted to the missed collection on his in-cab display. The service was excellent (OK, there was a mistake but it was quickly dealt with), the resolution was effective, and it was enabled using digital technologies.<\/p>\n\n\n\n<p>But here&#8217;s another example. When I was held up in the neighbouring county by some defective temporary traffic lights at some roadworks, <a href=\"https:\/\/www,northamptonshire.gov.uk\/\">the local authority<\/a>&#8216;s out of hours phone service wanted me to channel shift to the website (not appropriate when driving a car). It also couldn&#8217;t cope with my problem &#8211; the out of hours phone service ended up at a random mobile voice mailbox. In the end, I called the Police on 101 (non-emergency) when really some basic business processes needed to be fixed. That shouldn&#8217;t necessarily require a technical solution but digital transformation of external services does rely on effective internal processes. Otherwise, what you have created is a shiny new approach on the outside, with the same clunky processes internally.<\/p>\n\n\n\n<p>Hopefully this post\nhas helped to describe the differences between cloud, business and digital\ntransformation. But also consider this\u2026 digital transformation relies on\nbusiness transformation &#8211; but not all business transformation needs new IT\u2026 the\nimportant thing is to identify the challenges being faced, the opportunities to\ninnovate, and only then consider the platforms that are needed in order to move\nforwards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the last few years, every IT organisation has been talking about &#8220;digital&#8221;. Digital this, digital that. &#8220;Digital transformation&#8221; has become a buzzword (OK, two words), just like &#8220;Cloud&#8221; in 2010 or &#8220;Big Data&#8221; a few years later. But what do we mean when we talk about digital transformation? It certainly caused a stir in &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2019\/12\/digital-transformation-its-not-about-the-technology.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Digital transformation &#8211; it&#8217;s not about the technology<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[709,639],"class_list":["post-7801","post","type-post","status-publish","format-standard","hentry","category-technology","tag-cloud-transformation","tag-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital transformation - it&#039;s not about the technology - markwilson.it<\/title>\n<meta name=\"description\" content=\"&quot;Digital Transformation&quot; is a buzzword - but what does it mean? And how does it relate to business transformation and cloud transformation?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2019\/12\/digital-transformation-its-not-about-the-technology.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation - it&#039;s not about the technology - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"&quot;Digital Transformation&quot; is a buzzword - but what does it mean? 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That was\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"Matt Ballantine's 2x2 diagram of which path to take, including Agile and Waterfall approaches","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/ballantine-agile-waterfall.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/ballantine-agile-waterfall.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/ballantine-agile-waterfall.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":8275,"url":"https:\/\/www.markwilson.co.uk\/blog\/2021\/04\/weeknote-17-2021-not-yet-digitally-transformed.htm","url_meta":{"origin":7801,"position":2},"title":"Weeknote 17\/2021: Not yet digitally transformed","author":"Mark Wilson","date":"Friday 30 April 2021","format":false,"excerpt":"This week I've been struggling to focus but still moved a few things forwards. I also kept bumping up against some bizarre (non) efforts at \"digital transformation\", courtesy of Standard Life (abrdn), Costco and the UK Government. This week's highlights included: Adapting David Clark and Sophie Marshall's \"Simple Stack\" diagram\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8038,"url":"https:\/\/www.markwilson.co.uk\/blog\/2020\/07\/the-5-or-6-rs-of-cloud-transformation.htm","url_meta":{"origin":7801,"position":3},"title":"The 5 or 6 Rs of cloud transformation","author":"Mark Wilson","date":"Thursday 9 July 2020","format":false,"excerpt":"A few years ago, a couple of colleagues showed me something they had been working on - a \"5 Rs\" approach to classifying applications for cloud transformation. It was adopted for use in client engagements but I decided it needed to be extended - there was no \"do nothing\" option,\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9087,"url":"https:\/\/www.markwilson.co.uk\/blog\/2025\/07\/same-word-different-world-cloud-in-context.htm","url_meta":{"origin":7801,"position":4},"title":"Same word, different world: cloud in context","author":"Mark Wilson","date":"Wednesday 30 July 2025","format":false,"excerpt":"Almost 15 years ago, the US National Institute of Standards and Technology (NIST) published its definition of cloud computing. 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