{"id":8325,"date":"2021-09-01T12:00:00","date_gmt":"2021-09-01T11:00:00","guid":{"rendered":"https:\/\/www.markwilson.co.uk\/blog\/?p=8325"},"modified":"2021-09-01T09:27:52","modified_gmt":"2021-09-01T08:27:52","slug":"rebooting-the-blog","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2021\/09\/rebooting-the-blog.htm","title":{"rendered":"Rebooting the blog"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This blog is poorly. It has been for a while. What started in the mid-naughties heyday of the blogosphere, has been limping along for a while now with barely a dozen posts each year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It long since ceased to be commercially viable, ever since Google&#8217;s &#8220;Panda&#8221; update relegated blogs and promoted Q&amp;A sites. It&#8217;s also changed focus as my work has moved on. These days I rarely get involved in tech. And I don&#8217;t even do as much strategic consulting as I&#8217;d like. I&#8217;ve been managing the odd post here and there but I seriously considered shutting it down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Except I have a lot invested. I know it&#8217;s just a sunk cost fallacy, but about 17 years and just under 2500 posts is a lot to throw away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by my polymath friend, Matt Ballantine (<a href=\"https:\/\/twitter.com\/ballantine70\">@ballantine70<\/a>), I tried writing weeknotes. Unfortunately, they became another task to fit into the Thursday night list as I shut down my work for the week, or something that ate into my Friday off, or sometimes something I still hadn&#8217;t done on Sunday night.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I&#8217;m going to try something else that Matt does. More frequent, short posts. 200-400 words on something that&#8217;s happened and made me think. When the mood takes me. Hopefully you&#8217;ll still appreciate the content (it may not all be tech-related), and maybe the blog will get its mojo back too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Featured image from <a href=\"https:\/\/www.maxpixel.net\/Funny-Shut-Down-Restart-Ctrl-alt-del-Cushions-2787877\">Max Pixel<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog is poorly. It has been for a while. What started in the mid-naughties heyday of the blogosphere, has been limping along for a while now with barely a dozen posts each year. It long since ceased to be commercially viable, ever since Google&#8217;s &#8220;Panda&#8221; update relegated blogs and promoted Q&amp;A sites. It&#8217;s also &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2021\/09\/rebooting-the-blog.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Rebooting the blog<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":8326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[56],"class_list":["post-8325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-site-notices","tag-blogging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebooting the blog - markwilson.it<\/title>\n<meta name=\"description\" content=\"It&#039;s time for a change, and that means a refocusing of this blog... a new direction... and hopefully some more content!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2021\/09\/rebooting-the-blog.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebooting the blog - 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