{"id":902,"date":"2007-09-14T00:22:38","date_gmt":"2007-09-13T23:22:38","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/2007\/09\/outsourcing-syndicated-content-from-wordpress-to-feedburner-without-losing-readers.htm"},"modified":"2007-09-14T07:46:23","modified_gmt":"2007-09-14T06:46:23","slug":"outsourcing-syndicated-content-from-wordpress-to-feedburner-without-losing-readers","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2007\/09\/outsourcing-syndicated-content-from-wordpress-to-feedburner-without-losing-readers.htm","title":{"rendered":"Outsourcing syndicated content from WordPress to Feedburner without losing readers"},"content":{"rendered":"

Earlier, I wrote about some of the measures I’ve taken to reduce the bandwidth usage of this site<\/a>, one of which is outsourcing the RSS feeds to FeedBurner<\/a> (i.e. put them on Google’s bandwidth bill!). <\/p>\n

The new feed location for syndicated content using either RSS or Atom is http:\/\/feeds.markwilson.co.uk\/marksweblog\/<\/a>.<\/strong><\/p>\n

Hopefully, I’ve done everything that I need to to make sure that no-one has to make any changes in their feedreader – yesterday’s 176% growth in subscribers (according to the Feedburner stats, which are now picking up the traffic that was previously split across multiple feeds) certainly suggests that it’s all working!<\/p>\n

\"FeedBurner<\/p>\n

If all you want is the new address then there’s no need to read on; however as this is a technical blog, I thought that some people might be interested in how this all works.<\/p>\n

Firstly, the feeds from the old Blogger version of this site<\/a> (https:\/\/www.markwilson.co.uk\/blog\/atom.xml and https:\/\/www.markwilson.co.uk\/blog\/rss.xml) have permanent redirects (HTTP 301)<\/a> in my .htaccess file to redirect clients<\/a> to the equivalent WordPress locations. This has been working since the migration to WordPress back in March.<\/p>\n

I’ve had a FeedBurner feed at http:\/\/www.feedburner.com\/marksweblog\/ for a few years now and this remains in place. It’s using FeedBurner’s SmartFeed technology to translates the feed on-the-fly into a format (RSS or Atom) compatible with the visiting client. Since FeedBurner have made their MyBrand service free, I’ve set up feeds.markwilson.co.uk as a DNS CNAME record, pointing to feeds.feedburner.com so basically http:\/\/www.feedburner.com\/marksweblog\/ and http:\/\/feeds.markwilson.co.uk\/marksweblog\/ are interchangeable (although there is no guarantee that I will always use FeedBurner, so the http:\/\/feeds.markwilson.co.uk\/marksweblog\/ address is preferable).<\/p>\n

Because I needed to make sure that anyone using the standard WordPress feed locations listed below would be redirected to the new feed, I used the FeedBurner FeedSmith WordPress plugin<\/a> to redirect readers to http:\/\/feeds.markwilson.co.uk\/marksweblog\/ from any of the following:<\/p>\n

https:\/\/www.markwilson.co.uk\/blog\/feed\/
\nhttps:\/\/www.markwilson.co.uk\/blog\/feed\/atom\/
\nhttps:\/\/www.markwilson.co.uk\/blog\/feed\/rdf\/
\nhttps:\/\/www.markwilson.co.uk\/blog\/feed\/rss\/
\nhttps:\/\/www.markwilson.co.uk\/blog\/feed\/rss2\/<\/p>\n

For the time being, the per-post comment feeds are unchanged (very few people use them anyway).<\/p>\n

The really smart thing that FeedSmith does is to redirect most clients to FeedBurner except if the user agent indicates that the request is from FeedBurner, in which case access is provided to the syndicated content from WordPress. This is shown in the extracts below from the logs offered by my hosting provider<\/a>:<\/p>\n

\"HTTP<\/p>\n

This request (from an Internet Explorer 7 client) receives a temporary redirect (HTTP 307)<\/a> as can be seen in the results from the SEO Consultants check server headers tool<\/a>:<\/p>\n

SEO Consultants Directory Check Server Headers – Single URI Results
\nCurrent Date and Time: 2007-09-13T15:22:18-0700
\nUser IP Address: <\/em>ipaddress<\/p>\n

#1 Server Response: https:\/\/www.markwilson.co.uk\/blog\/feed\/
\nHTTP Status Code: HTTP\/1.1 307 Temporary Redirect<\/strong>
\nDate: Thu, 13 Sep 2007 22:22:03 GMT
\nServer: Apache\/1.3.37 (Unix) mod_fastcgi\/2.4.2 mod_auth_passthrough\/1.8 mod_log_bytes\/1.2 mod_bwlimited\/1.4 PHP\/4.4.7 FrontPage\/5.0.2.2635.SR1.2 mod_ssl\/2.8.28 OpenSSL\/0.9.7e
\nX-Powered-By: PHP\/4.4.7
\nSet-Cookie: bb2_screener_=1189722124+216.154.235.143; path=\/blog\/
\nX-Pingback: https:\/\/www.markwilson.co.uk\/blog\/xmlrpc.php
\nLast-Modified: Thu, 13 Sep 2007 21:40:23 GMT
\nETag: “d7e58019e9dbb9623c54b0721b0e1f3c”
\nLocation: http:\/\/feeds.markwilson.co.uk\/marksweblog
\nConnection: close
\nContent-Type: text\/html<\/em><\/p>\n

\"HTTP<\/p>\n

Meanwhile FeedBurner receives an OK (HTTP 200)<\/a> response and is served the full feed. The advantage to me is that each visitor who receives a redirect is served just 38 bytes from this website whereas the full feed (which varies in length according to the blog content) is considerably heavier (over 17KB based on the example above).<\/p>\n

So far the most visible advantage to me is that I’ve consolidated all syndication into a single feed, upon which I have a variety of services running (or available). The as yet unseen advantage is the consequential reduction in the bandwidth taken up with syndicated content – with some feedreaders polling the feed several times a day, that should be a considerable saving.<\/p>\n","protected":false},"excerpt":{"rendered":"

Earlier, I wrote about some of the measures I’ve taken to reduce the bandwidth usage of this site, one of which is outsourcing the RSS feeds to FeedBurner (i.e. put them on Google’s bandwidth bill!). The new feed location for syndicated content using either RSS or Atom is http:\/\/feeds.markwilson.co.uk\/marksweblog\/. Hopefully, I’ve done everything that I … Continue reading Outsourcing syndicated content from WordPress to Feedburner without losing readers<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[122,15],"class_list":["post-902","post","type-post","status-publish","format-standard","hentry","category-site-notices","tag-rss","tag-wordpress"],"yoast_head":"\nOutsourcing syndicated content from WordPress to Feedburner without losing readers - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2007\/09\/outsourcing-syndicated-content-from-wordpress-to-feedburner-without-losing-readers.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outsourcing syndicated content from WordPress to Feedburner without losing readers - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Earlier, I wrote about some of the measures I’ve taken to reduce the bandwidth usage of this site, one of which is outsourcing the RSS feeds to FeedBurner (i.e. put them on Google’s bandwidth bill!). The new feed location for syndicated content using either RSS or Atom is http:\/\/feeds.markwilson.co.uk\/marksweblog\/. 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During a career spanning more than two decades, Mark has gained widespread recognition as an expert in his field including both industry and national press exposure. In addition to certifications from Microsoft, VMware, Red Hat, The Open Group and Axelos, Mark held a Microsoft Most Valuable Professional (MVP) award for three years and is now part of the MVP Reconnect programme. 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Over the last few months, I've seen the bandwidth usage grow dramatically although it seems to have grown faster than the number of subscribers\/readers. We're not talking vast volumes here and my hosting provider has been very understanding, but even so it's\u2026","rel":"","context":"In \"Useful Websites\"","block_context":{"text":"Useful Websites","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/useful-websites"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1356,"url":"https:\/\/www.markwilson.co.uk\/blog\/2009\/02\/i-got-burned-by-google-feedburner.htm","url_meta":{"origin":902,"position":2},"title":"I got burned by [Google] FeedBurner","author":"Mark Wilson","date":"Sunday 1 February 2009","format":false,"excerpt":"On Friday night I wrote a post which optimistically suggested that I'd successfully migrated this site's RSS feeds from FeedBurner to the new Google FeedBurner platform. Unfortunately many people won't have seen that post (at least not until after I spent a good chunk of my weekend enlisting the support\u2026","rel":"","context":"In \"Google\"","block_context":{"text":"Google","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/google"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2552,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/05\/attempting-to-track-rss-subscribers-on-a-wordpress-blog.htm","url_meta":{"origin":902,"position":3},"title":"Attempting to track RSS subscribers on a WordPress blog","author":"Mark Wilson","date":"Monday 9 May 2011","format":false,"excerpt":"As well as my own website (which has precious little content these days due to my current workload), I also manage the Fujitsu UK and Ireland CTO Blog. Part of that role includes keeping an eye on a number of metrics to make sure that people are actually interested in\u2026","rel":"","context":"In \"Blogging\"","block_context":{"text":"Blogging","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1352,"url":"https:\/\/www.markwilson.co.uk\/blog\/2009\/01\/rss-feeds-migrated-to-a-new-host-hopefully-everything-is-still-working.htm","url_meta":{"origin":902,"position":4},"title":"RSS feeds migrated to a new host – hopefully everything is still working","author":"Mark Wilson","date":"Friday 30 January 2009","format":false,"excerpt":"For almost as long as this blog has been up and running I've been using FeedBurner to manage the RSS feeds. It's been working well for years but Google bought FeedBurner a while back and tonight my feeds were migrated to the big G. Those who are subscribed to http:\/\/feeds.markwilson.co.uk\/marksweblog\/\u2026","rel":"","context":"In "Site notices"","block_context":{"text":"Site notices","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/site-notices"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":698,"url":"https:\/\/www.markwilson.co.uk\/blog\/2007\/02\/apologies-to-subscribers-on-rssatom.htm","url_meta":{"origin":902,"position":5},"title":"Apologies to subscribers on the RSS\/Atom feeds","author":"Mark Wilson","date":"Sunday 11 February 2007","format":false,"excerpt":"Anyone who views this blog using the Atom or RSS XML feeds has probably noticed old posts coming back into the feed this week. 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