{"id":9087,"date":"2025-07-30T14:51:47","date_gmt":"2025-07-30T13:51:47","guid":{"rendered":"https:\/\/www.markwilson.co.uk\/blog\/?p=9087"},"modified":"2025-07-30T15:26:18","modified_gmt":"2025-07-30T14:26:18","slug":"same-word-different-world-cloud-in-context","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2025\/07\/same-word-different-world-cloud-in-context.htm","title":{"rendered":"Same word, different world: cloud in context"},"content":{"rendered":"\n<p>Almost 15 years ago, the US National Institute of Standards and Technology (NIST) published its <a class=\"\" href=\"https:\/\/nvlpubs.nist.gov\/nistpubs\/Legacy\/SP\/nistspecialpublication800-145.pdf\">definition of cloud computing<\/a>. It outlined the essential characteristics of cloud, the service models (Infrastructure as a Service, Platform as a Service, and Software as a Service), and the deployment models \u2013 public, private, and hybrid. For a while, it felt like the industry had a common understanding of what cloud meant.<\/p>\n\n\n\n<p>Cloud, in this context, is a concept \u2013 a way of thinking about how IT services are delivered. We might implement it in different ways, but we\u2019re broadly talking about on-demand computing resources, elastic scalability, and usage-based metering. At least, that was the theory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Same trend, different lens<\/h2>\n\n\n\n<p>Lately, I\u2019ve seen conversations where different groups of technology experts view cloud through very different lenses. One group talks about organisations <em>repatriating<\/em> workloads from the cloud, while another highlights how they\u2019re helping businesses <em>modernise<\/em> to the cloud. Both are right \u2013 they\u2019re just looking at the same thing from opposite ends.<\/p>\n\n\n\n<p>One sees rising cloud costs and workload suitability questions. The other sees the opportunity to modernise legacy applications and deliver value faster. Neither is wrong. But without that shared context, the conversation quickly becomes disjointed.<\/p>\n\n\n\n<p>It\u2019s perfectly possible \u2013 and entirely logical \u2013 for a majority of organisations to be moving one or more workloads away from the cloud (e.g. IaaS workloads that are poorly suited, or were not transformed), while at the same time many others are embracing SaaS to modernise their business applications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Security still matters \u2013 even in SaaS<\/h2>\n\n\n\n<p>In another recent discussion, a speaker gave a solid presentation on cloud security challenges \u2013 configuration management, data protection, identity controls, and the like. Then came a question from the audience: \u201cBut what about us in the world of SaaS?\u201d<\/p>\n\n\n\n<p>It was a fair point. But again, it revealed the disconnect. Security considerations don\u2019t go away with SaaS \u2013 they just shift. You might not patch servers anymore, but you still need to manage identities, access, and data sharing.<\/p>\n\n\n\n<p>Microsoft <a class=\"\" href=\"https:\/\/www.microsoft.com\/en-us\/security\/blog\/2018\/06\/19\/driving-data-security-is-a-shared-responsibility-heres-how-you-can-protect-yourself\/\">explained the shared responsibility model<\/a> back in 2018. They made it clear that while your provider handles infrastructure and platform security, you\u2019re still on the hook for things like information protection and user behaviour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stop the tribalism<\/h2>\n\n\n\n<p>This is where it all starts to fall apart. \u201cCloud\u201d has become such a broad umbrella that it hides the diversity underneath. Infrastructure-, platform-, software as a service \u2013 they\u2019re all cloud, but they\u2019re not the same. It\u2019s almost as though we need to begin every meeting with a clarification: <em>which cloud are we talking about?<\/em><\/p>\n\n\n\n<p>We need to move past this tribalism. It\u2019s unhelpful, and often gets in the way of progress. When we default to our own perspective \u2013 infrastructure vs. applications, on-prem vs. SaaS \u2013 we risk talking past each other.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Speak the same language<\/h2>\n\n\n\n<p>As technologists, we have a responsibility to be clear. If we\u2019re talking about cloud, let\u2019s define the scope. If we\u2019re making assumptions, let\u2019s surface them. Whether your focus is on platforms, apps, infrastructure or security, the goal is the same: to deliver value through technology.<\/p>\n\n\n\n<p>So next time someone starts a sentence with \u201ccloud is\u2026\u201d, pause. Ask them which bit they mean. It might just save everyone a lot of confusion.<br><br><em><em>Featured image: created by ChatGPT<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost 15 years ago, the US National Institute of Standards and Technology (NIST) published its definition of cloud computing. It outlined the essential characteristics of cloud, the service models (Infrastructure as a Service, Platform as a Service, and Software as a Service), and the deployment models \u2013 public, private, and hybrid. For a while, it &hellip; <a href=\"https:\/\/www.markwilson.co.uk\/blog\/2025\/07\/same-word-different-world-cloud-in-context.htm\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Same word, different world: cloud in context<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":9088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[218],"tags":[211,639,249,485,248],"class_list":["post-9087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-cloud-computing","tag-digital-transformation","tag-iaas","tag-platform-as-a-service","tag-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Same word, different world: cloud in context - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2025\/07\/same-word-different-world-cloud-in-context.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Same word, different world: cloud in context - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"Almost 15 years ago, the US National Institute of Standards and Technology (NIST) published its definition of cloud computing. It outlined the essential characteristics of cloud, the service models (Infrastructure as a Service, Platform as a Service, and Software as a Service), and the deployment models \u2013 public, private, and hybrid. For a while, it &hellip; Continue reading Same word, different world: cloud in context\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2025\/07\/same-word-different-world-cloud-in-context.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T13:51:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T14:26:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.markwilson.co.uk\/blog\/uploads\/ChatGPT-Image-Jul-19-2025-02_53_39-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2025\\\/07\\\/same-word-different-world-cloud-in-context.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2025\\\/07\\\/same-word-different-world-cloud-in-context.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"Same word, different world: cloud in context\",\"datePublished\":\"2025-07-30T13:51:47+00:00\",\"dateModified\":\"2025-07-30T14:26:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2025\\\/07\\\/same-word-different-world-cloud-in-context.htm\"},\"wordCount\":559,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"image\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2025\\\/07\\\/same-word-different-world-cloud-in-context.htm#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.markwilson.co.uk\\\/blog\\\/uploads\\\/ChatGPT-Image-Jul-19-2025-02_53_39-PM.png?fit=1536%2C1024&ssl=1\",\"keywords\":[\"Cloud computing\",\"Digital Transformation\",\"Infrastructure as a Service\",\"Platform as a Service\",\"Software as a Service\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2025\\\/07\\\/same-word-different-world-cloud-in-context.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2025\\\/07\\\/same-word-different-world-cloud-in-context.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2025\\\/07\\\/same-word-different-world-cloud-in-context.htm\",\"name\":\"Same word, different world: cloud in context - 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It was the first time I've seen Ray Ozzie\u00c2\u00a0present and I was impressed - none of the Ballmer madness, or the Gates geekiness.\u2026","rel":"","context":"In \"Microsoft Azure\"","block_context":{"text":"Microsoft Azure","link":"https:\/\/www.markwilson.co.uk\/blog\/tag\/azure"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3367,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/12\/is-there-such-a-thing-as-private-cloud.htm","url_meta":{"origin":9087,"position":2},"title":"Is there such a thing as private cloud?","author":"Mark Wilson","date":"Thursday 1 December 2011","format":false,"excerpt":"I had an interesting discussion with a colleague today, who was arguing that there is no such thing as private cloud - it's just virtualisation, rebranded. Whilst I agree with his sentiment (many organisations claiming to have implemented private clouds have really just virtualised their server estate), I do think\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7050,"url":"https:\/\/www.markwilson.co.uk\/blog\/2017\/05\/need-another-service-describe-functions.htm","url_meta":{"origin":9087,"position":3},"title":"Do we need another as-a-service to describe functions?","author":"Mark Wilson","date":"Thursday 4 May 2017","format":false,"excerpt":"Last week saw quarterly earnings reports for major cloud vendors and this tweet caught my eye: Synergy Research says \"Amazon Cloud Growth is Hardly Hampered by the Chasing Pack\u201d AWS in \u201ca league of their own\u201d after latest earnings pic.twitter.com\/syqPS9rYRO \u2014 Brandon Butler (@BButlerNWW) April 28, 2017 You see, despite\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6484,"url":"https:\/\/www.markwilson.co.uk\/blog\/2016\/08\/not-software-consumed-remotely-cloud-service.htm","url_meta":{"origin":9087,"position":4},"title":"Not all software consumed remotely is a cloud service","author":"Mark Wilson","date":"Tuesday 16 August 2016","format":false,"excerpt":"Helping a customer to move away from physical datacentres and into the cloud has been an exciting project to work on but my scope was purely the Microsoft workstream: migrating to Office 365 and a virtual datacentre in Azure. There's much more to be done to move towards the consumption\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/www.markwilson.co.uk\/blog\/topic\/technology"},"img":{"alt_text":"Cloud computing delivery models","src":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-models.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-models.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-models.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-models.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-models.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.markwilson.co.uk\/blog\/images\/cloud-models.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2975,"url":"https:\/\/www.markwilson.co.uk\/blog\/2011\/08\/why-cloud-represents-disruptive-innovation-and-the-changes-at-hp-are-just-the-tip-of-the-iceberg.htm","url_meta":{"origin":9087,"position":5},"title":"Why &#8220;cloud&#8221; represents disruptive innovation &#8211; and the changes at HP are just the tip of the iceberg","author":"Mark Wilson","date":"Wednesday 24 August 2011","format":false,"excerpt":"Yesterday, I wrote a post about disruptive innovation, based on a book I'd been reading: The Innovator's Dilemma, by\u00a0, by\u00a0Clayton M Christensen. 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