{"id":962,"date":"2007-12-17T13:24:56","date_gmt":"2007-12-17T13:24:56","guid":{"rendered":"http:\/\/www.markwilson.co.uk\/blog\/2007\/12\/microsoft-security-suffers-from-the-skoda-badge-problem.htm"},"modified":"2007-12-20T14:24:11","modified_gmt":"2007-12-20T14:24:11","slug":"microsoft-security-suffers-from-the-skoda-badge-problem","status":"publish","type":"post","link":"https:\/\/www.markwilson.co.uk\/blog\/2007\/12\/microsoft-security-suffers-from-the-skoda-badge-problem.htm","title":{"rendered":"Microsoft security suffers from “the Škoda badge problem”"},"content":{"rendered":"

I’m attending a Microsoft Forefront<\/a> Security course and it was interesting to hear the analogy that the instructor used to describe how people perceive Microsoft and security when used in the same sentence… he referred to it as the Škoda<\/a> badge problem – i.e. that everyone knows a modern Škoda is a well engineered car built on a trusted Volkwagen platform but Škoda is still struggling to discard its image as a producer of cheap eastern-European cars. Similarly, Microsoft has some excellent security products (e.g. ISA Server) but the perception is that they are from Microsoft so they can’t be secure.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m attending a Microsoft Forefront Security course and it was interesting to hear the analogy that the instructor used to describe how people perceive Microsoft and security when used in the same sentence… he referred to it as the Škoda badge problem – i.e. that everyone knows a modern Škoda is a well engineered car … Continue reading Microsoft security suffers from “the Škoda badge problem”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[129],"class_list":["post-962","post","type-post","status-publish","format-standard","hentry","tag-forefront"],"yoast_head":"\nMicrosoft security suffers from "the Škoda badge problem" - markwilson.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markwilson.co.uk\/blog\/2007\/12\/microsoft-security-suffers-from-the-skoda-badge-problem.htm\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft security suffers from "the Škoda badge problem" - markwilson.it\" \/>\n<meta property=\"og:description\" content=\"I’m attending a Microsoft Forefront Security course and it was interesting to hear the analogy that the instructor used to describe how people perceive Microsoft and security when used in the same sentence… he referred to it as the Škoda badge problem – i.e. that everyone knows a modern Škoda is a well engineered car … Continue reading Microsoft security suffers from “the Škoda badge problem”\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.markwilson.co.uk\/blog\/2007\/12\/microsoft-security-suffers-from-the-skoda-badge-problem.htm\" \/>\n<meta property=\"og:site_name\" content=\"markwilson.it\" \/>\n<meta property=\"article:published_time\" content=\"2007-12-17T13:24:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2007-12-20T14:24:11+00:00\" \/>\n<meta name=\"author\" content=\"Mark Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:site\" content=\"@markwilsonit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2007\\\/12\\\/microsoft-security-suffers-from-the-skoda-badge-problem.htm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2007\\\/12\\\/microsoft-security-suffers-from-the-skoda-badge-problem.htm\"},\"author\":{\"name\":\"Mark Wilson\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"headline\":\"Microsoft security suffers from “the Škoda badge problem”\",\"datePublished\":\"2007-12-17T13:24:56+00:00\",\"dateModified\":\"2007-12-20T14:24:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2007\\\/12\\\/microsoft-security-suffers-from-the-skoda-badge-problem.htm\"},\"wordCount\":113,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98f61365e7c39d6be942174b8c4de468\"},\"keywords\":[\"Microsoft Forefront\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2007\\\/12\\\/microsoft-security-suffers-from-the-skoda-badge-problem.htm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2007\\\/12\\\/microsoft-security-suffers-from-the-skoda-badge-problem.htm\",\"url\":\"https:\\\/\\\/www.markwilson.co.uk\\\/blog\\\/2007\\\/12\\\/microsoft-security-suffers-from-the-skoda-badge-problem.htm\",\"name\":\"Microsoft security suffers from \\\"the Škoda badge problem\\\" - 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