Last week, I spent some time with the risual Marketing team recording a short interview on “my social media journey”. The idea was that I have an established blog and I’m prolific on Twitter – what could colleagues pick up from my experience that might help them?
Then the team decided to put it out on YouTube! You can watch the video below but I apologise for the constant glancing at my Surface screen – I only had 20 minutes to prepare and we shot it all in one take!
For those without time to watch the video – these are the notes I prepared in advance for Jordan’s questions:
risual: First off, can you talk about what influenced/inspired you to start using social media/your blog?
Mark: I started blogging in about 2004. We didn’t even use the term “social media” then around about then having a “weblog” had started to become popular. I just wanted somewhere to store my notes and thought they might be useful to others too. 13 years later and there are around 2500 posts on there!
I’m pretty bad at remembering things – even today it surprises me when I search for an answer and my own site comes up in search results!
Twitter was a bit different. I really didn’t “get it” at first, then it clicked one day when I was watching a keynote video and saw the moderated tweets on the hashtag alongside. I could really see the value. I started tweeting soon afterwards (at a Microsoft event) and over time Twitter has become my main social media output.
risual: In terms of starting off, did you have a goal? How did you build up your follower count?
Mark: I didn’t really have a goal, but the site sort of took off – as I wrote more, more people read it. Then I put some ads on the pages and it started to make money. Then Google changed their algorithm and I started to lose money ;-). I’m not in it for the money though.
Actually, there was a time (around 2005) when I was double-blogging on my own site and my employer’s site – myself and Jamie Thomson [@jamiet] (who also went on to be an MVP) had a bit of an internal battle at as the company’s most prolific bloggers – me for infrastructure and him for data!
As for followers, I’m not too worried about the number of followers – more in the quality of those followers.
If you create good content the followers will come naturally.
risual: How much time do you spend updating your blog or using social media daily?
Mark: Not enough and too much at the same time! I would like to have more time to write blog posts but you do have to be in the right frame of mind. I have loads of part-written posts – and even set up a Kanban board in Office 365 Planner a few nights ago to try and sort out my blog post planning!
Twitter is a lot easier – you can tweet on the train, in gaps between meetings, etc. But it’s good to tweet at times when people are around (UK and US business hours) – all too often I find myself catching up on Twitter at bedtime when I should be sleeping. It’s not healthy!
risual: Do you think it’s helped you engage better with other tech professionals with the ability to keep up to date with what topics are “hot”?
Mark: Absolutely. My personal brand has been greatly enhanced with blogging and tweeting. It’s probably how I got my MVP Award and, even though I’m not an MVP anymore I’m still recognised by Microsoft as what their marketing folks call an “influencer”.
risual: What do you get out of it all personally? You’ve obviously got a very busy job and have no obligation to do it, but do, why?
Mark: Narcissism! No, not really. I think personal branding is important in our industry. It’s amazing how often I meet people in the real world that I know via social media. In fact, I once attended an interview where the interviewer told me he read my blog – that was a bit of a curved ball!
risual: It may seem like an obvious question, but what’s your own advice for those starting out on Twitter hoping to build a following?
Mark: Not obvious at all!
- Just dive in there and start RTing things you think are relevant.
- Tweet links to your own blog posts.
- The more you tweet the more followers you will get. It’s just the way it is. Having said that, quality is more important than quantity.
- Engage, reply – don’t just broadcast.
- Don’t just tweet things to advertise your company! People don’t want to be marketed to (at least not in an obvious way). I sometimes tweet risual posts that I’ve been involved in – or if it’s something that could really make a difference to people – like what we’re doing in Education. But I also mix it with lots of tweets from other people (not just Microsoft!) and about 10% personal stuff. People follow people, not brands!
I have about 43,000 tweets at the moment. Over an 8 year period that’s not many a day (<15 on average) although I have to admit a big chunk of my tweeting was when I was working in a role where it was actually a part of my job!
risual: How do you keep up to date with the latest technology news in order to talk about them when they’re still hot out of the oven?
Twitter is a bit of an echo chamber at times but I’ve created some lists of people who tweet interesting content (I have a CTO watchlist, a Microsoft watchlist and a risual list) and I try to keep up to date with them. I don’t actually read all of the tweets for all the people I follow – mostly just the ones on these lists!