Improving search engine placement (without breaking the rules)

This content is 17 years old. I don't routinely update old blog posts as they are only intended to represent a view at a particular point in time. Please be warned that the information here may be out of date.

Search engine optimisation (SEO) has a bad reputation. That’s tough for SEOs but unfortunately it’s a side-effect of black hat SEO techniques.

I haven’t knowingly used any SEO techniques as this blog is really just a hobby of mine. I enjoy writing for it, find it a good place to store my notes for future reference (hence why sometimes there is detail here that would not be useful to anyone else!) and like the feedback I get when someone else finds my content useful. I’m pleased with my site’s ranking (considering I’ve done very little to boost it, other than to write lots of posts) and although the advertising revenue will not let me give up my day job yet, it does at least cover the hosting costs. Even so, I’ve been intrigued when reading SEO articles in .net magazine (it seems that SEO is not a black art – just common sense really) and recently I’ve been checking out a few tools and methods which should help anyone to increase the placement of their site (it seems that I’ve been using much of this advice purely by chance):

There are also a few more links that might be useful in some of my previous posts:

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