It’s been another crazy week without any time for blogging so here are some quick highlights from the stuff I would like to have written about (and still might, time permitting!)
I was reading one of Matthew Baxter-Reynold’s articles on the Guardian website a few days ago and he gave a summary of the key points under the heading tl;dr. I hadn’t seen that before but it turns out it’s an Internet meme – tl;dr is an abbreviation for “too long; didn’t read” – something that I suspect many of my blog posts suffer from. Maybe I’ll start including a tl;dr section in future…
Return on Influence
On Tuesday evening, Mark W Schaefer (@MarkWSchaefer) spoke at Digital Surrey about the use of influence marketing on the web. It was an enlightening talk and certainly something to consider as organisations increasingly judge our online influence in deciding how to (or whether to) react to and interact with us. My personal view is that Klout and its ilk are over-rated (Klout in particular is very much led by volume of online activity – if I go on holiday for a few days, my Klout takes a hit) but, if I were to give a “tl;dr” view on Mark’s talk it would probably include this diagram:
- Surround yourself with people who care about you (and your views) and have a pre-disposition to “move” (i.e. like, retweet, advertise, etc.) your content.
- Create unique and interesting content – have something to say (in order to make it “move”) – make it relevant, interesting, timely and entertaining.
- Be consistent in engagement – not just broadcasting but being authentically helpful and looking for opportunities to interact.
Common sense? Perhaps – but it’s how Mark suggests we build influence. Read more in Mark’s book – Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing.
The Internet of things
The Internet of what? Well, depending on your source of technology reading material, you might have head that we’re increasingly connecting lots of “things” to the Internet – sensors, for example – and Wednesday saw a CloudCamp Special in London on The Internet of things. As usual, the evening was introduced by Simon Wardley (@swardley) with his well-practiced (but still interesting) talk on the cycle of innovation leading up to his vision of “augmented intelligence” supported by utility computing (cloud), big data, and intelligent mobile applications.
Then, onto the lightning talks with: Andy Bennet (@databasescaling)’s introduction to the Internet of things (it’s not new!); Raphael Cohn’s fascinating recital of how Smith Electric Vehicles overcame a major business issue in that “electric trucks rule, but batteries suck, and mobiles die”; Kuan Hon (@kuan0)’s rundown on cookie laws (which have a much broader impact than just websites); Paul Downey intruducing us to the wonderful world of open source hardware (which is far more extensive than I ever imagined); and Chris Swan (@cpswan)’s review of the Internet of Things in some of his favourite science fiction novels. Oh yes, a a couple of guys from Betfair stood up and tried to plug their new application cloud, which I’m sure is very good but seemed a little too like a vendor pitch to me…
Wrapping up with a panel discussion, before beer and pizza, it was a thoroughly agreeable way to spend the evening and I learned loads about the Internet of things… hopefully I’ll write some more on the topic over the coming weeks.