This content is 12 years old. I don't routinely update old blog posts as they are only intended to represent a view at a particular point in time. Please be warned that the information here may be out of date.

I had lunch with a friend today who has recently given up his corporate job in order to build a business with his wife. He and I were talking about the need to have passion in one’s work – if you don’t believe in what you’re doing, how can you expect others to?

Then, at an event this evening, Euan Semple (@euan) spoke of brands allowing people to be advocates and to show their enthusiasm about working for a company (and how, if they are not enthusiastic, the company has a problem). Again, he used the word “passion”.

It felt a bit serendipitous – two discussions, both touching on the same topic. Maybe it’s a mid-life crisis thing… but it’s given me some food for thought…

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.