I had lunch with a friend today who has recently given up his corporate job in order to build a business with his wife. He and I were talking about the need to have passion in one’s work – if you don’t believe in what you’re doing, how can you expect others to?

Then, at an event this evening, Euan Semple (@euan) spoke of brands allowing people to be advocates and to show their enthusiasm about working for a company (and how, if they are not enthusiastic, the company has a problem). Again, he used the word “passion”.

It felt a bit serendipitous – two discussions, both touching on the same topic. Maybe it’s a mid-life crisis thing… but it’s given me some food for thought…

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