Rebooting the blog

This blog is poorly. It has been for a while. What started in the mid-naughties heyday of the blogosphere, has been limping along for a while now with barely a dozen posts each year.

It long since ceased to be commercially viable, ever since Google’s “Panda” update relegated blogs and promoted Q&A sites. It’s also changed focus as my work has moved on. These days I rarely get involved in tech. And I don’t even do as much strategic consulting as I’d like. I’ve been managing the odd post here and there but I seriously considered shutting it down.

Except I have a lot invested. I know it’s just a sunk cost fallacy, but about 17 years and just under 2500 posts is a lot to throw away.

Inspired by my polymath friend, Matt Ballantine (@ballantine70), I tried writing weeknotes. Unfortunately, they became another task to fit into the Thursday night list as I shut down my work for the week, or something that ate into my Friday off, or sometimes something I still hadn’t done on Sunday night.

So I’m going to try something else that Matt does. More frequent, short posts. 200-400 words on something that’s happened and made me think. When the mood takes me. Hopefully you’ll still appreciate the content (it may not all be tech-related), and maybe the blog will get its mojo back too.

Featured image from Max Pixel.

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