The problem with a subscription culture (“but it’s just the price of a coffee”)

Posted on By Mark Wilson

“If you enjoyed this content, please support the channel by liking and subscribing – and hit the bell icon. If you feel able, then consider a regular donation via Patreon.”

Seems reasonable enough, doesn’t it? Except that we live in a world of subscriptions.

In my house we currently have Microsoft 365 (Family and E1) and Azure, Google Photos, Apple iCloud, Spotify Premium, BBC (TV Licence), Netflix, Amazon Prime (free trial for one month only), Apple TV (free trial for 3 months only), Disney (nope, just culled that), GCN (until it disappears next week) and that’s before we get to apps (Calm, Duolingo, Zoe), newsletters, podcasts, and YouTube channels.

A voluntary donation

I recently found that I was watching a lot of content from one YouTube channel in particular. And it was really helpful with one of my hobbies. So were many others, but I particularly wanted to support this one. Creating video content is time-consuming and it had helped me a lot.

So I signed up to Patreon and donated what seemed reasonable as a contribution. £1 a month for ad-free early access to new content, generally 2 videos a month.

Not much, but a contribution. After all, this is one chap videoing what he learns from his own hobby and sharing with others. It felt like a decent thing to do.

All was good and then the early access emails stopped arriving.

Not a big enough donation…

I queried with the channel producer and he, very politely, pointed out that I was not meeting the minimum contribution. At some point there was a membership structure introduced: $2 for the welcome tier; $5 for a premium level. So I upped my contribution to $2. Except it was actually £2. And Patreon added a fee on top. “$2” was charged at £2.40 (currently around $3).

I know how much effort goes into creating content. Twenty years of writing/maintaining this blog, 14 on Twitter/X, some years on Instagram and elsewhere… and creating video content is next-level…

“But it’s just the price of a coffee”

“But it’s just the price of a coffee”, you may say. Well, I drink one coffee a day… my subscriptions would add up to a lot of coffees.

£2.40 a month for a YouTube channel isn’t much money. But that’s just for two or three ad-free videos (if I watch them before they go public) – the whole of Netflix is £10.99. I don’t know how many Patreon supporters there are – but with just shy of 70,000 subscribers, 1% would be 700. Let’s say 20% pay a fiver (to the channel – so ignoring the Patreon fee) and the rest are on the welcome tier. That’s not a bad income (£1820 a month if my maths is correct). And that’s in addition to the YouTube ad revenue, which I imagine would be significant with that number of subscribers.

What’s the answer?

I don’t know what the answer is. But it feels like there are three “camps” for those producing and publishing content on the Internet in 2023:

  1. Altrustic individuals giving away our knowledge for free.
  2. People trying to turn their hobby into a living, and monetising their efforts.
  3. Corporates providing a service for a monthly subscription.

None of those is a bad thing. Arguably the first is unsustainable. But so is the second, if pitched at the price of a coffee a month and multiplied by many individual producers. Maybe we need micro-transactions. Or maybe we don’t. Maybe I’m just ranting and rambling but what should be the price for good, quality, ad-free content?

Featured image: generated via Microsoft Copilot, powered by DALL-E 3.

Weeknote 49/2023: Back to work

Posted on By Mark Wilson

So I’m having another go at writing weeknotes. I think it might even be a mindful exercise and good for me…

I was going to make this “Weeknote 2696” – because that’s the number of weeks I’ve been on this earth (plus 3 days), so it’s not a bad number to use. Then I looked back and realised I did manage a reasonable number of weeknumber/year posts a while back, so that’s the format. I’ll write these on a Friday though, so weekend thoughts will spill over to the next week…

This week’s discoveries/events included:

  • Returning to work after 10 days off, during which I seemed to have forgotten everything!
  • Reinforcing the view that a “strategic discussion about business challenges” with the wrong audience will still end in a conversation about technology. That was even after I’d been clear in the pre-meeting communications, calendar invite, and agenda. Now, I’ll engage the technical team that should have been involved the first time around…
  • Catching up for an overdue virtual coffee with Matt Ballantine (he of the #100coffees experiment), a long time acquaintance whom I now count as a friend.
  • Chatting with Mark Reynolds from Hable about organisational change. That seemed particularly appropriate after British Cycling had emailed me about changes to their coaching framework. It was clearly important to their Learning and Development team but just noise to me, with no clear call to action.
  • Experience of failed digital transformation at Costco, where it appears you can renew your membership online, but it might take 24 hours for the processes in the warehouse to catch up. I made some progress by deliberately crashing and reloading the app. But even then it needed a human to enable my digital membership card. Repeat after me: it’s no good implementing new tech, unless you sort out the business process too!
  • Milton Keynes Geek Night number 46 – at a fabulous new venue (South Central Institute of Technology).
  • Starting to learn about amateur radio, after Christian Payne (Documentally) gifted me a Quansheng UV-K5(8) at Milton Keynes Geek Night. I promised that I would take my foundation exam to get a licence.
  • Taking up the floor in my loft, to expose the heating pipes, to prove to the heating engineers that the pipes are fine and there’s something else in the system that needs to be fixed…
  • Wrapping up the week with a visit to my new favourite local pub (The Bell and Bear in Emberton), with my friend James, for a pint of Marc Antony. This beer appears to have been renamed. It was previously the correct spelling for me – Mark Antony!

Some press coverage

Featured image: author’s own